Chapter 236 Countermeasures

Obviously, in the current travel, only travel is the most fundamental profit. [】

After clearing away the layers of fog brought by the vigorous concept listing, it is clear where You should put the current focus and future goals. When the strategic transformation undergoes unpredictable changes in the implementation process, it is necessary to make a relatively large idea of ​​the overall idea.

"Increase market share without reducing revenue, we must maintain an absolute leading position of 50 until our large-scale tour appears!"

The air conditioner was buzzing, driving away the heat. In the office of the Operations Department, Liu Xiang was having a small meeting with several operation directors.

After knocking on the table, Liu Xiang turned his gaze to Yuan Ye, "Old Yuan, can he restore market share in the next three months?"

Yuan Ye frowned. Although he was not sure how Liu Xiang learned that the operating reports of other companies were moist, he completely believed what Liu Xiang said.

The exaggeration style has always been a relatively comedy in China. As more and more players become mature and follow the crowd, each company will exaggerate its operating performance as necessary, creating a fake "prosperity". Even a certain game has no more than 10,000 votes on 170,000 votes, but the server's novice village is full of people and can't move. When players come... this is definitely a performance of a game's super popular. But when people come... it's similar to stealing the bell.

It is different from this dream that this person dreams to get real player information from the game companies that often promote slogans that are millions of registered players.

There has always been a professional market research team in 17w that is conducting a survey on the number of online users and registered users. The usual tricks of these game companies are naturally very clear, so most of the data obtained are not sure to say that they are accurate and incorrect. However... According to the voting of each player, the number of active people on the forum and a series of other phenomena, as long as a rule is found in these real and false data, you can get a relatively real market share.

But... Liu Xiang said that the actual market share is actually lower than 15, which is an error equivalent to 30! Oh... it is not called error, it is called error.

"We made some analysis based on your report." Yuan Ye said after pondering for a while: "The main reason is that we have not been exposed to the actual operation of each company, and... it seems that all operators have intentionally avoided publishing the highest number of online users."

"If the investigation team had not had enough experience and had analyzed so much data, perhaps we could even estimate the 54. Moreover, no game company has been listed so far, and financial reports have also been obtained." Yu Keke took over and Liu Xiang added: "So..."

"I know, it's not your fault. The data I got was also obtained by the Operations Department." Liu Xiang waved his hand and signaled not to take this seriously. "I was a little unexpected to the effect of the free operation model. In addition, my focus has not been on this a while ago, so I have a responsibility."

Liu Xiang looked around and finally stopped on Yuan Ye's face: "But now is obviously not the time to hold the accountable. I've been thinking about it for a day. Do you have any good solutions?"

After a half-minute conversation below, Yu Keke opened the case at Yuan Ye's instructions.

Clearing his throat, Yu Keke began her first virgin report in front of Liu Xiang.

"Three methods, first, we also announce free of charge. Second, we will increase publicity efforts and use conventional operating models to regain the market. This requires the full cooperation of the Marketing Department and the Development Department."

Liu Xiang frowned, "What about the third one?"

"The third is..." Yu Keke paused, opened the next page of the case and said, "This involves the profit principle of the free model."

"In the current free mode, it is a mode where props are used to charge for free and time. These props include many types of consumables such as traditional gemstone scrolls, and also various special services. For example, some games have double experience to obtain cards. And through proving that these cards are indeed the most popular among paid players."

"In addition, there are some games that have innovated point-card currencies that are different from game coins. These point-card currencies can be used to purchase special items and services, but also to participate in various activities such as opening random treasure chests, etc. Well, to be precise, they are actually gambling."

"Gambling? Are there any blatant gambling?" Liu Xiang was shocked, and a sharp light flashed through his eyes.

"Well, Purgatory has taken such an activity. You only need to spend 10 yuan to get an opportunity to have additional magic weapons. It is said that although it is overwhelming condemnation, the revenue has made the company laugh."

"Based on these models, when the online user value reaches a certain level, it will bring operators far more than traditional charges. And... In a sense, as long as you have money, you have levels and equipment, you can walk sideways in the game. In a sense, those "free players" who are unwilling to spend money are tools for these RMB players to pastime and massacre... or, in other words, n

.”

When Liu Xiang heard this metaphor, he smiled.

The directors of various operation departments who have always complained about why Liu Xiang insisted on charging operations also suddenly realized.

It's unclear. When Yu Keke vividly compared the relationship between free game players, everyone understood why Liu Xiang was so determined to oppose the "free mode".

As a game company that has always puts ideas and dreams and puts players to the top, You, or Liu Xiang, cannot allow such rich and poor existences.

"If it becomes unfair in the illusory world, then what else can we comfort our body and mind that have been exhausted by all kinds of injustice in reality?" This is the reply written by Liu Xiang in Yuan Ye's report when Yuan Ye mentioned changing the operating model for the last time.

Of course, absolute fairness is impossible. For example, by purchasing equipment and training, it is possible to create a "strong man" who is more unique than those free games. But there is no doubt that such "strong man" will not be maliciously envied by any qualified players because, even if I don't have money, as long as I work hard, I can still reach this level.

"Based on this situation, we can end the free era in advance. So the third solution is to use all online public opinion and gunmen to comprehensively criticize this charging model and perform some unconventional operations when necessary."

Yu Ke Ke said as he raised his head, his eyes flashing with determination.

"Three solutions, the first one can be automatically eliminated." Liu Xiang smiled, nodded in appreciation, and then signaled Yu Keke to sit down.

"The second and third..." Liu Xiang turned his head and Yuan Ye who had been smiling, cursing in his heart that he dared to retreat to the second line. "Old Yuan, the second plan must be realized. Leave this to you to take responsibility."

Unexpectedly, Yuan Ye shook his head: "Leave it to Ke Ke, the little girl is young, don't get involved in the darkness too early."

"Well, that's OK." Liu Xiang laughed at Yu Keke, who was quite confused. "Borrowing the east wind of weg, first increase the popularity of Dream Dancer and Bubble. Then I will ask the Development Department to increase its efforts and strive to release the upgraded version of Dream World and Haohan within two months, and then conduct another public beta to increase popularity."

"As for Lao You... it's unnecessary. After all, your energy is limited, and after so many years, your popularity will not easily dissipate."

"Also, I will ask the development department to complete the new game as soon as possible and strive to use the number to increase the advantage."

"Well... As for the others, what if you think of good things and tell me, what?" Liu Xiang took a sip of tea, announced the end of the meeting after everyone had no objection and left Yuan Ye alone.

"They won't discuss anything bad in there, are they?" Yu Keke turned his head and asked his colleague with a strange smile beside him.

"Oh, no, but it's not a matter of seeing light." The operation director of Fantasy Bubble did not reject Yu Keke because of his seniority. If he had to say anything unhappy, he would probably sigh why this little girl has such a keen insight as if she was born to play games.

"The second and third plans you mentioned just now will definitely be launched together. Look, within half a month, the Chinese tour industry will definitely cause another bloody storm."

"Bloody storm?" Yu Keke was even more confused.

"Haha... Buddha said, it cannot be said."

With Yuan Ye, who was even covered in cunning and evil eyebrows, Liu Xiang shook his head a little helplessly, thinking that this kid was not as pure as that of GM at that time just now... After two years of being in a relationship, he became evil.

"First: send gunmen in full swing, so that every forum of 17w is filled with critical voices."

Yuan Ye seemed to have not seen Liu Xiang's expression, and then raised a finger and continued to speak.

"Second: Establish a studio and you must reach the peak level within one month. If you are reluctant to buy all the equipment, you can do it by stealing the account or other means."

"M is still exempted from stealing the account..." Liu Xiang rejected this bad idea in one whisper.

"So, in a month, at least two top players will start killing each server. Don't they like to be abused for free? Don't they like to be abused? I'll satisfy them." As he said, Yuan Ye's face turned ruthless, "If this cannot awaken those people, then I'll be defeated!"

When Yuan Ye said this, Liu Xiang only remembered in his mind that there was a glorious deed named Xiao Sheng, a woman in Chengdu at the third station in Jin Dynasty...

"Third...you have to deal with this."

"Gambling? It's a little bit." Liu Xiang raised his back. Although he was smiling on his face, his ruthlessness in his eyes was obvious. "I blatantly play the rules under my nose. I wonder if some people really don't take this game industry federation seriously."
Chapter completed!