After receiving the message from Chu Yi about Li Yan, Qiao Pan did not feel that Li Yan was not as close to him as Chu Yi, but was very excited!

After all, there is a big tree of Paradise Group behind Paradise Movies, and Li Yan has just taken power. He is afraid that Li Yan will ask Paradise Movies to solely invest in the filming, which will not be so good. Now Li Yan notified him when Chu Yi called him

, even if he recognizes his partnership with Chu Yi, it also shows that Li Yan has a good relationship with Chu Yi. Not only will he have the opportunity to attract a major investment, but the overall cooperation will also be more harmonious.

Therefore, he came to Paradise Building in advance, looking forward to this cooperation. Li Yan and the others also started a second evaluation after going to work, and finally decided to contact Qiao Pan for cooperation.

Although Qiao Pan still has connections, every company is very cautious when it comes to investment. He has not finalized a major investor in a few months. Therefore, he now attaches great importance to Paradise Movies. After the preliminary formal

During the contact process, he vigorously promoted the current project. The script has been revised many times and is considered to be very well crafted. The subject matter is also very marketable. As long as it is filmed and run well, it will definitely make a lot of money.

In terms of project budget, he has also lowered it a lot compared to the budget book he showed to Wen Qianyi and Li Yan a few months ago. Perhaps it is because in the process of contacting different companies and filmmakers these days, he has understood his own goals.

The credit limit is only this amount. Not only the bosses of film companies, but also directors with certain reputations are afraid to cooperate with him for the time being. Therefore, the budget in all aspects has been repeatedly streamlined, and the current investment

The total amount is already only 40,000, and the expectation for Paradise Movies is that they are responsible for the investment, and the remaining % will be shared by Chuyi Culture, Mo Yan, the distributor, a certain theater chain and other parties.

Yifeng's mainland film market has continued the way of the planned economy era. Basically, state-owned film studios shoot films. Everything is state-owned and does not care about profits and losses. China Film Group buys out distribution for screenings. "Once Upon a Time in the Lion"

"The King of Kings" was the first film in which a producer directly negotiated splitting of revenue with local theaters. Later, "The Fugitive" and "True Lies" were the first to introduce the splitting model to Hollywood blockbusters.

The irregular market, backward industrial structure, and the video studios in the early 1990s and the "Beijing" in the late 1990s severely hit the Chinese film market. But in the late 1990s, private capital including Huayi and other companies began to

Entering the film market, the Lunar New Year film market opened by Feng Wang has begun the road to commercialization. As a banner figure and multiple domestic film champions, Feng Wang's movies only have a box office of tens of millions. The best-grossing one on the market is still

Hollywood blockbusters and Hong Kong movies that the audience has little exposure to. For example, Titanic has held the record for nearly ten years.

Before joining the...Gong, the annual quota for introducing foreign films was only a dozen or so, and Hong Kong films were also considered imported films. At that time, the domestic films, except for a few blockbuster films with the main theme, were only Feng's New Year films. Asia

After the financial turmoil, Hong Kong films were hit hard. Annual output dropped sharply from hundreds to 3,000 films. A large number of film companies closed down. Jackie Chan, Jet Li, and Chow Yun-fat all left for Hollywood. At that time, they persevered and bucked the market trend.

The only one who started this project was Johnnie To and his Galaxy Image team.

At that time, the mainland market, not to mention the total box office of Nuo Da China, was only a few hundred million per year! In other words, the box office of one Hollywood movie was equal to the total box office of the whole of China (mainland) in a year! It didn’t even have to be

The strongest one only needs to be around 100 million U.S. dollars. The global box office of "Crouching, Hidden Dragon" was more than 200 million U.S. dollars, and the mainland market was only 1% of more than 2 million U.S. dollars. You can see the situation at that time.

Five years ago, a movie was released that had a profound impact on China's film business, and that was the national master's all-star martial arts blockbuster "Hero". Before this, everyone was used to tens of millions of domestic film champions. Even Feng.com

Movies are just like this, and I think the market is only that big. But "Hero" raked in a trillion yuan, accounting for a quarter of the country's annual total, and the global box office was nearly 200 million US dollars, which surprised all filmmakers. So,

It kicked off the era of blockbusters and big investment in China! With a group of "famous directors plus Hong Kong stars" entertainment blockbuster model, the Chinese market also began to develop by leaps and bounds, and a few years later, the total annual box office exceeded one billion U.S. dollars, entering the

"One of the top ten in the world." If there is profit, there will be investment. In the mid-1990s when Hollywood Blockbuster Network came into the picture, the theater promotion slogan of "Future Water World" was "equivalent to persuading domestic films to invest in blockbusters."

This shows that except for war blockbusters with the main theme, domestic films generally have high investment, because the machinery and equipment are owned by the state, and the actors are paid. After marketization, private capital began to enter, and the state-owned enterprise China Film Group lost its monopoly position.

In addition to introduction, distribution and monopoly, we also vigorously reform and increase investment.

After the Olympics, Zhang Yimou, who was promoted to the national master, and Feng Wang, who was known as the national director because everything he made was a hit, many people have learned about hype, which is also called marketing and operation. As a result, many movies competed to boast of huge investments.

, with the concept of "big stars in big investments: blockbusters.", the audience is fooled into entering the cinema. The movie-watching mentality of being enthusiastic, following fashion, and following the herd has also made many movies fool and taste the sweetness.

Many electric noses that claim to have invested over 100 million yuan can actually kill only 2,000 yuan. The real situation is still polarized, that is, a few blockbusters with really large investments, and most of the low-cost movies with investment. When it comes to specific data, generally

Anything below 40,000 yuan is considered a cost. If it is more than 10 million yuan, it is considered a medium investment. Because investing 40,000 yuan does not mean that you will make money if the box office exceeds 10 million yuan. You will need at least a box office of around 10,000 yuan to make money back.

Qiao Pan, Chu Yi, Mo Yan, Li Yan and others are all very clear about this. Qiao Pan limited the budget to 40,000 yuan, which shows that he does not have a lot of confidence.

But for Paradise Films, which has just been founded, is ambitious and wants to show off its talents, investing 600,000 yuan is not a big problem. After initially contacting Qiao Pan and reaching an intention to cooperate, they got a more

Detailed scrap plan.

After revising Qiao Pan's plan for who knows how many times and for who knows how long, Li Yan and everyone started the third and fourth evaluation, and also asked Jiang Xueyin to join the financial and investment return aspects.

Evaluate.

After a series of intense analysis and research, they unanimously agreed to Li Yan's proposal and decided to make this plan a business venture.

After Li Yan informed Qiao Pan of the news, Lao Qiao was overjoyed. His enthusiasm was about to be wiped out, and his dreams and persistence were about to be hard to continue. At this moment, it was like frost from the sky, and another village had a bright future!

He immediately struck while the iron was hot and roped in Li Yan, Chu Yi, Mo Yan and the heads of distribution and theater chains to complete the contract. Of the 40,000 yuan investment, Paradise Films represented by Li Yan invested 10,000 yuan, and the other 40,000 yuan was invested by Chu Yi.

, Mo Yan and four other companies each invested 40,000 yuan.

Qiao Pan wanted to regard this as his turnaround. He was not just for the income from a job, but also to prove himself. So he was very motivated. After signing the contract, he immediately urged the early funds to be in place and then started to prepare for the filming.

Movie.

His project is a fashionable urban romance film, so the expenditure on props and scenery is not large. For such a film, most of the funds are spent on star remuneration and publicity and marketing. Qiao Pan wants to make a comeback, and of course what he desires most is

It was a hit at the box office, and the lead actor originally wanted to hire a big star with charisma. After the budget was reduced, he could only reduce the budget for the film's salary. However, he also had a countermeasure and adopted the method of matching sales.

The movie is called "Happy Together", which is somewhat of an ambiguous title. It may seem unsuitable for children and may be looked down upon by the older generation, but dating, college students, and white-collar workers are the mainstay of the movie audience. Such a name will certainly make it more popular.

Attract these groups.

Wong Kar-Wai has a gay movie of the same name, which is also an internationally renowned masterpiece. However, his movie is too artistic, relatively popular, not many people have seen it, and it has little impact on the mainstream audience at the box office. And that is a Hong Kong movie, and it has not been seen in the box office.

It will be released in the Mainland and the State Administration of Radio, Film and Television will approve the project, so Qiao Pan can let the film be approved by the Radio and Television Project. As for the Hong Kong distribution, he can change the name. But that is the icing on the cake. Only by doing well in the Mainland market can we make money back and make money.

The story is a multi-threaded love story of several pairs of lovers, which is both independent and interrelated. In this way, it can be sold in a collocation way. That is, the story of one pair, or two pairs, uses a well-known actor, and the other

Others use famous actors, or actors from TV dramas. In that case, the working hours will be shorter and the pay will of course be cheaper depending on which actor is assigned the role.

Actors' remuneration, in addition to starring roles and first-line stars who have to handle the box office, is calculated on a per-part basis. More often, it is calculated on a per-play basis. For example, if a movie is calculated as a set of scenes, and you only have 4 sets of scenes, you will receive 60% of the pay.

The salary is about RMB 10,000, and if you play the full-length asking price of RMB 10,000, you will only receive RMB 10,000 for only one-sixth of the scene. And for some third- and fourth-tier actors, or TV drama actors who want to get into movies, it is more likely to be a cheap one.

The price can be calculated based on the start time or day.

In this way, the most important big stars, each of whom can play a role of about 10 minutes, can hire two pairs for the full salary of one. The other protagonists and supporting actors are all paid low. In the end, two first-line actors can be hired.

For the money of male and female stars, you can hire ten to eight stars. Although most of them have little appeal, when they are gathered together, they will have an effect greater than two A-listers, because it will make the audience feel that it is worth it. In addition to the

When you see what you like, you can also see a bunch of celebrities.

In addition to urban romance films, this clever trick can actually be applied to many genre films. The ultimate one is of course the "Meet the Master", which is known as a young star, and Li Nian's "The Banquet of the Rich", but this one is the main theme, a
Chapter completed!