Chapter 215 Are They Upgrading...?(2/2)
Houston shook his head calmly and replied:
"of course not."
"In fact, we value your own profits more than you do. Even a small reduction will be a huge tax loss for us."
"So, you can rest assured that this time the official is definitely not trying to make things difficult for you. On the contrary, we will provide many conveniences."
"The most important one is tariff subsidies."
"All tariffs paid on your products exported to China will be subsidized by us."
"But in return, you must reduce the price of your products by 20%."
Seeing Houston's natural expression, Qian Ning was speechless.
20% reduction?
You know, when their heavy machinery is exported to China, the highest tariff they pay is only 13%.
Now, you are asking for a 20% reduction in one breath. Where will the other 7% come from?
Aren't you just using my money to do your own business?
Thinking of this, Qian Ning shook his head and said:
"Sorry, sir."
"We cannot fulfill this request."
"You know, the construction machinery industry itself is an industry with slim profits. If we reduce the selling price by 20% as you said, it will cause all our export products to fall into losses."
"This is absolutely unacceptable - not only to me, but also to other investors in the company."
Houston seemed to have expected Qian Ning's answer. He took the document from the assistant on the side and handed it to Qian Ning.
"I guessed you would have such concerns."
"So, before coming, we have visited all Caterpillar investors in advance."
"This is a transcript of our conversation with them - it contains several preliminary white papers of intent."
"Obviously, these investors have a longer-term vision than you do."
"They all agree with this plan and believe that being able to capture that huge market is actually beneficial to us."
Qian Ning took the document suspiciously, and after opening it, he saw those signatures that he was very familiar with on the document.
"Mr. Blackwater Fuller also agreed?"
Qian Ning asked in disbelief.
You know, Fuller Kepler of Blackwater Capital is the most cautious investor he knows. Not to mention risky moves, even if it is just a normal strategic change within the company, he will call him repeatedly.
Consult yourself.
But now, he actually signed the white paper of intent without going through himself?
This is very unreasonable.
"Of course, he is the most positive one."
Houston replied with a relaxed expression.
Qian Ning frowned, knowing that these letters of intent could not be forged.
In fact, there is no need for the other party to forge a letter of intent.
After all, a letter of intent only represents "intention". If you don't agree, it will only remain on paper.
Of course, if the other party can sign these intentions, the pressure on himself will indeed be considerable.
"How did you convince them?"
Qian Ning put down the document as if he was resigned to his fate and asked.
"It's very simple. We promise to provide unlimited financial support for this project until Caterpillar can make more money in the Chinese market."
"financial support?"
Qian Ning was shocked.
“If there is financial support, why is it not given directly to us or the company, but to investors??”
This is a very normal logic. If you want to fight a price war, the best way is undoubtedly to directly provide subsidies to the company, and use subsidies to improve the company's interests to support lower pricing.
But now, the strategy being considered by the May Club seems a bit complicated.
"This is not something you need to consider, Mr. Channing."
"You know, this matter is originally a duel between capital, and you are just a company manager."
"You don't have such ability, so not to intervene is the best choice for both of us."
".Understood."
Qian Ning nodded and picked up the cigarette beside him.
He subconsciously wanted to light one for himself, but he didn't move forward to light the cigarette until the match burned out.
At this moment, he felt a little confused.
This is just a game of capital
That being the case, why does Caterpillar need to be involved?——
Yes, this company is just a tool.
A tool that serves as a springboard for them to achieve their goals.
Perhaps, after the "dumping" goal is completed, they will kick themselves out and replace them with other closer partners.
At that time, I didn’t even have the right to object to myself.
Well, not yet.
Thinking of this, he sighed helplessly.
"alright, I got it."
"I will cooperate but I want to know, what exactly are you going to do?"
"It's very simple."
Houston sat up straight and said:
"Occupy the market, destroy all their related industries, and then achieve monopoly."
"It's like, well, it's like what we do on the chip."
"Hanxin?"
Qian Ning's heart moved.
"That's another story—one that you don't need to worry about."
Houston replied with a smile.
He stretched out his hand to Qian Ning, and as the two hands clasped together, a large-scale and far-reaching plan began.
Neither side of the plan can predict its final direction, but there is no doubt that if one side wins, the other side will be doomed.
A few days later, a piece of shocking news shocked the whole of China.
Caterpillar announced that due to reductions in material costs and the application of new technologies, the costs of some products have dropped. In order to ensure the optimal development curve, the company has decided to implement price reductions, discounts, discounts and other strategies in multiple markets, including China.
The comprehensive price reduction range reaches 20%.
But the price reduction window is only one year.
As soon as the news came out, the whole world was in an uproar.
Everyone is discussing why Americans suddenly started doing charity.
Some people believe that this is purely a normal decision made to seize the market, and is essentially a trap.
However, no matter which side's point of view, it cannot change one fact, that is:
All domestic manufacturers that need construction machinery have begun to advance their purchase plans that were originally expected to be placed a few years later.
Chapter completed!