1034 Bargaining(2/2)
In the afternoon, when Wang Gang returned home, he found that his parents were not there, probably busy at work, so he turned on the computer and checked the family's property.
Jiang Qilong and Duan Xiaohong went into business in the 1990s, starting from a small restaurant. After more than 20 years of development, they have become prominent businessmen in Jiangzhou.
The Jiang family is mainly engaged in the catering industry. In addition to the three large hotels in the city, the most important industry is the "Jiang Family Kitchen" chain store.
"Jiangjia Kitchen" mainly deals in braised vegetables, with more than 500 branches, most of which are located in Jiangzhou and its surrounding cities. The business model is somewhat similar to Juewei Duck Neck.
In the past, Jiang Tianhao was too young and had no contact with the family business, but through observations over the past few days, Wang Gang discovered some problems with the "Jiang Family Kitchen".
First of all, the braised vegetables sold by Jiangjia Kitchen are relatively expensive. The crispy duck costs 36 yuan per pound, and the sauced pig trotters cost 38 yuan per pound.
Secondly, Jiangjia Kitchen has too many branches and its management is very chaotic. There are many problems in just the dozen or so branches in Jiangzhou, let alone the branches in other provinces.
Finally, there are some problems with the promotion of Jiangjia Kitchen.
Wang Gang discovered that Jiang Qilong had applied for intangible cultural heritage for several kinds of stewed dishes from Jiangjia Kitchen. He spent money to make them famous, but not many people bought them. It was obvious that there was something wrong with the publicity strategy.
Jiangjia Kitchen's famous stewed vegetables are not sold well, and the ones that are sold well are not profitable. What's worse, the cost is too high.
It is now 2014, and housing prices across the country have begun to take off. Jiangjia Kitchen has hundreds of stores across the country, and the annual rent alone is a huge expense, let alone other costs.
In short, Wang Gang can now understand why the Jiang family went bankrupt. According to the way Jiang Qilong and Duan Xiaohong do business, it is simply a miracle that the Jiang family can survive until now.
After analyzing the current situation, Wang Gang felt that the Jiang family later went bankrupt and the problem should lie with "Jiang's Little Chef".
He has the ability to solve the Jiang family's current predicament, but Jiang Qilong may not listen to him.
The reason is simple. Wang Gang's disadvantage lies in his age.
But he still had to work hard and waited for Duan Xiaohong to come home at night.
Duan Xiaohong didn't get home until almost twelve o'clock. Jiang Qilong came back with her, but he was already drunk and couldn't walk unsteadily.
Wang Gang helped Duan Xiaohong help Jiang Qilong to the bed to rest. After finishing his work, Wang Gang pulled Duan Xiaohong to the living room.
"Son, why aren't you asleep yet? Didn't I tell you not to wait for us to come back?" Duan Xiaohong wanted to send Wang Gang back to his room to sleep.
Wang Gang pushed Duan Xiaohong onto the sofa and said with a serious face: "Mom, tell me honestly, are our family going bankrupt?"
Duan Xiaohong was startled and said subconsciously: "What nonsense are you talking about? Our family is doing well, how could it go bankrupt?"
Wang Gang sighed and said: "You still want to lie to me. I heard it outside the study yesterday. You and dad went to the bank to mortgage our house."
Duan Xiaohong said in a panic: "You don't understand business matters. It's normal to get a business loan."
Wang Gang shook his head and said: "Don't hide it from me. Is there something wrong with Jiang's little chef? The capital chain is about to be broken!"
Chapter completed!