Font
Large
Medium
Small
Night
PrevPage Index    Favorite Next

Chapter 421 Restart(2/2)

Of course, in this process, there are also those who are uncooperative; external suppliers will terminate the contract even if they pay liquidated damages, while internal managers and employees will also resolutely withdraw.

The workload was more complicated and arduous than imagined. It was not until New Year's Eve that the supply chain adjustments were sorted out. At this time, Cao Mo also recalled Gu Fan back to the country.

Although there are no modifications to the Huachen pickup truck and there are no new approval procedures to go through, this supply chain restructuring, the Huachen pickup truck is actually equivalent to a major systemic upgrade.

Necessary safety testing and optimization of the entire vehicle system are indispensable tasks.

Cao Mo asked the Carmaker's Laboratory to carry out these tasks at the same time as Tianyue Industry's internal testing center; especially the optimization of the vehicle system, the technical threshold is higher, and it must be left to the Carmaker's Laboratory to complete.

Cao Mo also asked the carmaker's laboratory to regularly optimize and improve the two existing pickup truck models.

The initial decision to acquire the assets of Huachen Pickup was quite hasty. Xu Bin and Huang Yijiang did not even really expect their plan to get Cao Mo's support. Before December, there were many details on how to digest the acquisition of Huachen Pickup.

, I didn’t think it through very thoroughly at the time.

However, Cao Mo did not focus on the country for a long time, and paid even less attention to Tianyue Industry at that time.

According to the original plan, considering that Tianyue Industry only has two pickup products sold in the domestic market at most, and it is destined to be unable to tear off the low-end car label in a short time, and domestic pickup sales are extremely limited, Xu Bin, Huang Yijiang, Xu Lizheng and others

They all believe that there is no need to spend too much money to establish a new sales and technical service system, and there is no need to spend additional costs on new brand marketing.

Therefore, in the formal acquisition agreement, both parties agreed to continue to use Huachen's sales channels for sales in China, while also continuing to use Huachen's trademark brand, and at most, register a new sub-brand under the Huachen trademark.

Before New Year's Day, many things have been thoroughly considered and matured.

In order to differentiate from Huachen Automobile, which was about to be abandoned by the market, Cao Mo finally decided to launch a new trademark and brand for pickup trucks and motorcycle products, and carry out a new brand promotion plan.

The domestic market demand is limited, so Cao Mo also decided to build his own sales channels in key cities first.

Cao Mo also requested a significant reduction in market sales expenses, cutting the sales expenses that previously accounted for 10% of sales to only 3%. This is destined to cause the pickup truck to lose domestic government public procurement orders and sales for a long time.

Performance will be even more disgraceful.

Xu Bin also delayed until New Year's Day to take out the new year's budget and put it on Cao Mo's desk.

"Relatively optimistic estimates, excluding car mechanics, Tianyue Industry is expected to suffer a loss of 300 million yuan in 2009 in order to initially implement your requirements. Of course, the upgraded Tianyue pickup truck will need to be launched in the second half of the year.

Put it on the market for sale before the end of the month, otherwise, for every month of delay, it is expected to suffer an additional loss of 20 to 30 million yuan..."

Xu Bin is not sure that Tianyue Pickup can complete the advantages and related testing work of the vehicle system in the next two months, nor is he sure that the supporting work such as new channel construction can be initially completed within two months. At this time, he is not sure

Tianyue Industrial's market performance in 2009 was completely uncertain.

"It is still too hasty to complete the financing for new car launches within two months. In 2009, I will allocate another 400 million to Tianyue Industry, and the time limit for new car launches will be relaxed to before July."

When Cao Mo saw the budget report, he didn't find anything surprising. Compared with relatively rough industries such as mineral mining, cement production, and food processing, he had actually personally participated in the integration of Huachen Pickup's assets in the past two months, and was deeply moved.

Feel the refinement requirements of the automotive industry.

Whether it is mineral mining or cement production, if something goes wrong occasionally, the negative impact on the market is actually quite limited. Automobile manufacturing is completely different. Cao Mo hopes to be better prepared.

Tianyue Industrial's foundation is too poor. He does not expect Tianyue Industrial to come up with products that will surprise the market all at once, but he hopes that Tianyue Industrial's products can withstand the test of the market and time.

He told Xu Bin,

"If everything goes well, maybe in the second half of the year we can also launch a modified pickup truck specifically for the African market, and the off-road vehicle may also be developed to the road test stage..."

Of course Xu Bin hopes to be more fully prepared, but he also knows that the longer the product is pushed to the market, the greater the financial pressure will be. He lamented: "There are more than 600 employees in the factory, but they have to eat and drink for free."

It’s the end of June!”

"It's impossible to eat and drink for free, and the landlords don't have enough food power to hand over to Sun Weigang, Zhao Yiping and the others, but the personnel power must be completely returned to the headquarters. And the existing employees and management members, training, engineering prototype vehicle manufacturing

, new channel construction, participating in field road tests in Africa, etc. You have to find a way to go through it all and strive to retire one-third of the staff before the end of June. The market sales in the next three years cannot be too optimistic. Cars

It is enough for the department to retain 400 employees. And the remaining personnel must be deployed wherever they are directed. They are not allowed to bargain with the headquarters, and they are required to fully keep up with the rhythm of the headquarters," Cao Mo said, "Of course

, this is by no means intended to reduce labor costs. However, the total expenses cannot be reduced. Even the reduced marketing expenses must be used to increase the salary of those who persist. We must strive to have all employees be employed before the end of June.
Chapter completed!
PrevPage Index    Favorite Next