Chapter 43 No problem
On June 4, the final exam ended, and Evan's short high school career came to an end.
That night, all the students in Class 10-A held a farewell party for Evan and Audrey. Although the relationship was not very close, Evan did not refuse the same classmate after all.
Of course the consequence of doing this was that the next day, Evan was depressed.
Are you a high school student? It is the time when you are puberty, the most good at playing and the most daring to play.
However, even without the spirit, Evan could not rest at home because this day was the day for his own Governor Earl's party primary election.
In the 1946 California gubernatorial election, the Republican and Democratic Party primary elections were held on the same day. The Republican candidate was naturally current Governor Earl Warren, and the Democratic Party candidate was current California Attorney General Robert Kenny. Attorney Secretary Kenny is the president of the Los Angeles chapter of the National Bar Association. He led the move of the California Department of Justice from San Francisco to the Sacramento state legislature, and helped abolish the legal status of the Ku Klux Klan in California, and was a powerful challenger to the governorship.
Another legendary religious figure who was named William Naike. Naike, who is in his seventies, has many titles on his head, such as "father", "professor", "comfortist", "liberator", etc. He is in Los Gatus near San Jose.
Gatos purchased 75 acres (30 hectares) of land. There, he spent a huge amount of money to build a religious holy city, which Naike claimed to have been directed by God. The holy city gradually increased to 200 acres (81 hectares) with tourism support, as a famous attraction, including an observatory, gas station, dance hall, restaurant and coin-operated diorama. Along the road to entering the holy city, Naike placed nine Santa statues and a billboard with the words “The most perfect government headquarters in the world”. However, because California Route 17 diverted to bypass the holy city, resulting in a decrease in visitors, the holy city has been in financial difficulties recently. Naike came out to run for the election, saying that it was to be the governor, but rather to show the attention of the holy city.
After breakfast, the Warren family went out to go to the Sacramento GOP headquarters.
This was the first time Evan saw this kind of activity with his own eyes, so he looked around like a curious baby. Because he was not yet an adult, he could not vote, but Virginia's 18th birthday just passed two months ago and he already had the right to vote. When Virginia filled out the ballot, Evan came to the side and saw the true appearance of the American ballot.
Although it is a party primary election for both parties, neither party limits the party membership of the candidate. Therefore, it is clearly a party primary election for the Republican Party, but the candidates include Robert Kenny of the Democratic Party. Similarly, Earl Warren is also on the list of candidates for the Democratic Party primary election.
The primary election day ended, and the Warren family waited for the results at the headquarters all day.
The Republican Party's results were unexpected, with current Governor Earl Warren becoming a gubernatorial candidate with an absolute advantage of 91.1%.
The results from the Democratic Party surprised Evan a little. Robert Kenny lost with a vote of 46.49%, and Earl Warren became the Democratic gubernatorial candidate with a vote of 51.93%.
As soon as the final result came out, Earl immediately hugged Nina and then hugged and celebrated with the children one by one.
Becoming a two-party candidate, Earl can be said to be sure of winning the official election in November.
"I, the second-generation official, look like I can be a member of the second generation for another four years, well, that's great!"
Evan said in his heart while clapping his hands to celebrate.
The primary election ended and the three-month summer vacation officially began.
Dora was clamoring to go on a vacation, and she wanted to go to Yellowstone Park and New York, which was the least possible to go to Yosemite.
Nina said she wanted to consider it.
Dora did not go on a trip, but instead received tutoring classes as a "commendation". When she was sad, Virginia was actually traveling with several high school classmates.
Dora was indignant about this.
Evan didn't care about the unreasonable Dora and did her own thing on her own.
Joe Gillard reported his marketing plan several days in advance. Regarding Gillard's plan, Evan held a special meeting at the Magic7 sales office on 8th Street, next to Alphabet.
"The Rubik's Cube is a brand new toy with extremely high playability, fun and a large potential audience. According to previous market research, people from the age of eight to eighty expressed their purchase intentions."
"The problem now is that consumers do not understand Rubik's Cube and do not have a clear understanding. Therefore, the focus of our marketing plan is to popularize the knowledge of Rubik's Cube at the fastest speed and lowest cost."
As the main speaker, Gillard wrote his ideas one by one: "The main two parts of the plan are advertising promotion and sales network construction."
"The advertising promotion part is mainly based on paper advertising, supplemented by radio advertising and department store dealer poster display advertisements. The advertising content needs to display the image and gameplay of the Rubik's Cube..."
"In terms of sales network, toy dealers and department store dealers are the key development targets..."
After talking for dozens of minutes, Gillard finally finished reporting his plan. After taking a sip of water, he looked at everyone attending the meeting: "Evan, Carl, and colleagues, do you have anything to add? Or do you have any questions, just ask?"
After a moment of silence, Carl was the first to speak: "I think it's good, everything is comprehensive, but why is there no part about the expected sales quantity?"
Gillard replied, "That's something else, I'll say it later!"
After Carl, Davidson and several others also asked a few questions that were not painful.
Only Evan didn't speak. He leaned half of his body against the conference table, placed one hand flat on the table, and tapped the table with his index finger.
"Evan?" Gillard knew it was not important whether others were satisfied or not, but the most important thing was that Evan wanted to be satisfied.
Evan stopped his finger tapping action, looked around and asked, "Are you okay?"
Everyone nodded!
"Then I'll give you some comments!" Evan looked at Gillard and said, "You sit down first!"
"Okay!" Gillard sat down as he said, feeling a little nervous.
"Don't be nervous, your plan is very good. I'll just add a few points." Evan looked at Gillard, the sales elite and said with a smile: "First of all, the advertising promotion part, the promotion channels include newspapers, posters, radios, and content. After all, it hasn't been made yet. I just think it's strange, why is there no TV?"
"I think that vivid images can show the gameplay of the Rubik's Cube more intuitively than dry text and pictures, right?"
"Yes!" Before Evan could speak, Carl cheered.
Gillard also felt that Evan was right, but subconsciously questioned: "But, Evan, there are not many TV audiences..."
Evan nodded: "You are right. There are not many users in TV networks such as NBC and CBS, which is incomparable to newspaper broadcasts. However, advertising on TV also has advantages that newspaper broadcasts are not as good as those in newspaper broadcasts."
"First, all TVs are families with strong purchasing power. This type of family will pay more attention to their descendants and are the best-quality potential buyers of the Rubik's Cube."
"The second one, as mentioned earlier, the expressiveness of dynamic pictures is stronger than that of flats."
"The last one, there are not many people advertising on TV now. Our Rubik's Cube will definitely cause public discussion after it is on TV. I think it can save a lot of advertising costs."
Evan said one by one reason, but Gillard couldn't refute it, so he had to admire him: "Evan, you're right, TV commercials must be added."
"Okay..." Evan nodded, then asked: "There is the advertising content."
"Girard, I would like to remind you that the key points should be different for different age groups. For example, when facing children, we should promote the role of the Rubik's Cube in exercising space and improving intelligence. For adults, we should highlight its role in passing time, exercising finger flexibility and preventing rigid thinking."
Speaking of this, Davidson suddenly interrupted and said, "Evan, does the Rubik's Cube really have these functions?"
Evan smiled and said, "If you don't say anything else, as long as you can restore the Rubik's Cube, it will definitely be helpful to children's spatial imagination."
Davidson asked again: "Is there any scientific proof?"
"this……"
Davidson said: "If not, you have to pay attention to the advertising slogan."
Evan nodded and said, "You reminded me, Gillard, you should consider whether this is necessary or not, and don't be targeted by the prosecutor at that time."
Gillard responded while recording.
"I have no objection to the sales network. Please continue to talk about the following content."
"Okay! I'll continue!" Gillard said after sorting out his thoughts: "There are now 25 people in the marketing department, and we will be divided into two groups, one of which connects the production and delivery of advertising. Of course, this part needs to be rescheduled, and the other group is responsible for expanding distributors."
"The early contacts between advertising producers, delivery platforms and dealers have begun. Of course, I want to re-do the advertising promotion part now, so the advertising delivery time needs to be changed. Well, as Evan said, I plan to go to TV advertising first, and then newspapers and radio to follow."
"In the dealer part, I plan to take down large dealers in the United States within one month. The Rubik's Cube will be launched together after the TV commercial is broadcast. The time...it is temporarily scheduled for June 30."
"According to this scale, it is estimated that the stocking needs about 300,000 in advance."
"Three hundred thousand..." Evan felt that the number was a little conservative, but he did not rush to raise it, but asked Davidson: "Can production be achieved at this quantity, this time node?"
After estimating in his mind, Davidson nodded and replied, "Okay, no problem!"
"Okay..." Evan sat down and said to Gillard: "First follow this plan. The TV advertising part will give you two days to improve it, and then review it together."
"Do you have any questions?"
Chapter completed!