Chapter 51 Seat belts and stockings and notice
On June 17, Gillard returned to Sacramento from Los Angeles and was preparing to go to the East Coast to "supervise the battle" after making progress with Evan Review. After the two major TV networks today are taken down, the other small TV networks are just watering, and they can do it even without Gillard. However, the paper advertising resources on the East Coast are not going well, and Gillard feels it is necessary to go there.
As soon as Gillard came back, he was dragged by Evan for a long time to work.
Evan wanted to buy a car, but Gillard was pulled as a consultant by him.
Because of World War II, American automobile companies did not launch new cars for three or four years, and their production capacity was used to rush equipment. It was not until July last year that civilian vehicles began to resume production. Therefore, there were not many new cars on the market at this time.
Gillard was once a GM salesman, but Evan did not go to see GM's cars, but went to Ford's sales point.
Compared to General Motors, which just ended its strike, Ford still has more cars.
Finally, Evan chose the latter in a luxury sedan produced in 1942 and a Super De Luxe sedan that was only produced in March this year. After payment, Evan assigned Gillard another task - picking two more cars as Magic7's official vehicles.
Evan's car uses his own cash.
Last year, he sold his suitcase patent for $10,000, and after removing the porcelain wedding gifts, taxes, Virginia's adult birthday gifts, and other bits and pieces of expenses, the remaining money happened to buy the car.
After Evan got the car keys, he counted the remaining money in his hand and felt that the car would have to hang out in the garage soon.
Because he has no money to buy gasoline.
After Gillard picked up the car, he got into Evan's car and returned to the company. Of course, the company paid for the company's car, so he had to go back to get the money.
In the car, Evan suddenly asked, "Gillard, I remember the director has a allowance, right?"
Gillard said, “Yes!”
"Then how much can I get?"
"This... you don't know, I don't know." Gillard smiled slightly: "Besides, you are the chairman. You can drive as much as you want for yourself, and no one can stop you!"
"That's right!" Evan nodded thoughtfully: "By the way, Gillard, I remember your weekly salary is 310 dollars, right?"
"Yes, you have a good memory!"
Evan smiled and said, "When I turned around, I asked Carl, no, it was Davidson, who paid me a salary of $800 a month."
Carl has officially stepped down from the position of general manager of Magic7, but Evan still added him the title of director of Magic7.
Evan once wanted to take over as the general manager himself. After all, one of the purposes of starting Magic7 was to train his management and leadership skills. However, when he thought that he would go to Los Angeles to go to college in September, Evan had to give up this plan and let Davidson take office.
You can't really control the command remotely!
Gillard joked, "Is this enough? Or... add another zero?"
Evan shook his head and said, "Why do I want that much? 800 yuan a month is enough."
800?Package money?
No wonder so many workers go on strike every day.
...
Evan drove back to the residence in a new car, and the first thing he did was to call Dora and the others down and take them for a ride.
Dora and Dorothy were so happy when they saw Evan's new car. They pestered Evan and asked if they would use this car to take them to school in the future. After hearing Evan say that he was going to Los Angeles to use it for his own use, he pouted in disappointment.
When Nina and Earl found out about Evan's car, they didn't say anything, but just told him to be careful when driving.
Virginia said happily that she would look for Evan in the future when she practiced driving.
During this summer vacation, she said that she had to practice driving skills and get her driver's license.
After getting the new car, Evan put the seat belt on the agenda. He built a studio for himself in Chester's lab.
After listening to the briefings of a number of executives in Magic7 every day, Evan drove to Chester. First, he helped Chester so that the copier would be born one day earlier, and second, he would be able to study seat belts. For this matter, Evan asked Chester to even out two assistants for him.
The seat belt is actually not a new invention. In the era of carriages, seat belts appeared. Of course, the seat belts at that time were just to prevent passengers from falling from carriages. After the appearance of the plane, seat belts were a necessary safety device for pilots. On the contrary, the car was invented earlier but never equipped with seat belts. In the last life, Ford was the first to configure seat belts for cars on a large scale until 1955. Moreover, the seat belts in this period were two-point styles, and later the three-point styles that were commonly used by the industry were not registered and used by Volvo until 1963. Compared with the two-point styles, the protection and comfort of the three-point styles are more than one step higher. Avan, who knows this, is undoubtedly the three-point styles.
The structure of the three-point seat belt is not complicated. The difficulty lies in finding a suitable material. The material of the seat belt requires extremely high strength and elongation. Only in this way can the seat belt be well absorbed when an accident occurs. After a period of test and comparison, Evan decided to use synthetic fiber nylon as the main material. In fact, nylon has been used on aircraft seat belts, and choosing it is also guaranteed for performance.
By the way, the beautiful leg artifact stockings are also made of nylon.
Nylon, scientifically named polyamide, is a patented product of DuPont. The inventor is Wallace Carrothers, the scientist of the company. It was first commercialized in 1938 - used on toothbrushes. Of course, the product that makes it truly famous is stockings.
There have been riots in the United States because of stockings.
This happened last year.
As soon as Japan surrendered, DuPont announced that it would start selling civilian nylon products, of course, the main force was stockings. During the war, the supply of nylon stockings was insufficient, so women who had been suppressed for three years heard the news and were ready to do a big fight. So, in Pittsburgh, which was soon on sale, more than 40,000 women gathered at one time in front of the store selling nylon, and the store had only 13,000 pairs of stockings. In order to compete for the limited number of stockings, the riot broke out immediately. This riot not only occurred in Pittsburgh, but also occurred all over the country. The chaos continued until DuPont increased the production capacity of stockings to 30 million pairs per month.
Due to the riots, DuPont was accused by many parties, saying that the "out of stock" was intentional manufactured by it, and some criticized its monopoly on patents and production rights of nylon, a substance that is widely needed by the public, as greedy and unpatriotic. For this reason, some are trying to file an antitrust lawsuit against DuPont.
Not long after the "nylon riot", Evan naturally had an impression of this matter, so he was not confident about whether he could get the already scarce nylon from DuPont for experiments.
I just hope DuPont can take special care of it because it is also a shareholder of Magic7, and has a certain degree of popularity.
After sending his assistant Carl to contact Dupont, Evan began to get other parts of the seat belt, including snaps, reels, and experimental seats and tracks.
While Evan was busy "inventing" the seat belt, he did not forget to pay attention to the progress of Magic7.
Busy time always passes quickly.
Starting from the 22nd, Magic7 began to ship shipments one after another. First of all, they were shipped orders from the East Coast. Gillard is worthy of being a sales expert. As soon as he made his move, he not only quickly won the advertising version that he could not get, but also the number of dealers placing orders continued to increase.
As of now, one week before the TV commercial is scheduled to be broadcast, the total order has reached 150,000. Although this 150,000 accounts for only 50% of the stock quantity, according to Gillard's statement to Evan, the current order is only part of it, and many dealers have not set the quantity yet and are not interested in the product. According to Gillard's estimate, before the 30th, the order quantity can reach at least 80% of the stock quantity.
If Gillard's words come true, it means that once the Rubik's Cube is officially launched, Magic7's production line can operate at full power without worrying about not being able to sell it.
After Evan found out, he praised Gillard fiercely, and he did not forget the hard-working employees of the marketing department. Evan personally made a promise that as long as the orders issued before June 30, the number of orders issued could really reach 80% of the stock, which is 240,000, he would give everyone a bonus.
The salesmen who received the news were suddenly inspired to be full of enthusiasm and motivation, and they were not too proactive when they started their business.
On June 25, the produced and edited advertising film began to be shipped to TV stations across the country. In the current situation where there is no national TV network, this method can only be used to achieve unified national broadcasting.
On the same day, a strange advertisement appeared in mainstream newspapers across the country at the same time. The content of the advertisement was a huge Arabic numeral "6", and in addition, there was only "Present by Magic7" representing the company name and the producer.
This strange content immediately attracted many discussions.
On the 26th, this advertisement appeared again, but there were some changes. The numbers changed from one to two, and the other was "5". The two numbers were as big as a "ya" line.
On the 27th, the Arabic numeral "4" appeared above the "Ya" shape.
On the 28th, the three numbers and their placement positions changed. The number "6" disappeared, and the new one appeared was "3". The placement positions became, the largest "5" was on the left of "Ya", the second largest "4" was on the right, and the smallest "3" was on the top.
On the 29th, according to the same rule, the number became "4", "3", "2".
On the 30th, the number became "3", "2" and "1", and at the same time, a line of text was added next to it: "Watch TV at 20:00 (watch TV at 8pm)"
That night, everyone with TV at home was waiting in front of the TV on time. People without TV were also thinking about what would happen on TV at 8 o'clock in the evening. Some people were unable to fall asleep for a long time, and they were late to work the next day.
Chapter completed!