Chapter 68 How to Treat the Media Correctly (9600)
When going to the TV station for an interview, Rongguang wanted to accept a collective interview with print media.
The media chosen by Debola is very particular.
Among the print media, there are two Chinese media outlets, three Bremen media outlets and two Munich media outlets.
The local media in Bremen were chosen because Glory is the most famous in Bremen, and in Bremen, there are the most people who support Glory, and this kind of support must be given back.
So there are three Bremen media outlets, which are the most invited media.
The Chinese media naturally have the honor of being a Chinese. Considering that the commercial development in China in the future, Chinese media must be involved. The two companies are invited to express their importance to the Chinese market.
The two Chinese media outlets, Debola, have learned about it specifically. They are the sports professional media with the largest sales and most influential sales in China.
One is "Sports Weekly" and the other is "Football Weekly".
Two Munich media outlets want to form a certain public opinion influence in Munich and put pressure on Bayern Munich clubs.
Debola is not sure whether Bayern Munich will continue to pay attention to the performance of Glory, but whether they pay attention or not, she will send information about Glory to them. They are only allowed to not see it, and they are absolutely not allowed to see it.
However, she did not invite the Munich Daily because Timo Brauer has published articles that are not good for glory in the Munich Daily. Although he cannot offend the media, there is no need to take the initiative to get close to the media that hacked his own, so he should be a little arrogant.
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The interview was at the headquarters of the club.
While driving to the interviewed location, Debola explained the precautions to Rongguang while driving: "You should pay attention to it later. The reporters will set a lot of traps when asking questions to guide you to say what they want to hear. So before answering each question, you must carefully consider whether there are any traps."
"No problem!" Rongguang answered very simply.
But Debola was still worried: "I will stand where you can see when you are interviewing, not all questions must be answered. You are a star now, so you must learn to refuse. Some questions are obviously not good-intentioned, so don't pay attention to them. If you don't know what questions can be answered and what questions cannot be answered. Then look at me, don't answer the questions I shake my head."
"What question cannot be answered?" Rong Guang asked.
"It has nothing to do with the topic of this interview." Debola signaled to Rongguang to look at a folder on the back seat. "That's the topic of your interview. This time it mainly lets the public know what kind of person you are. For Germans, you from China are too mysterious. Mystery is a good thing and a bad thing. Mystery can keep the public expectant of you, but if you never let the other party know who you are, then there will be various rumors and negative news about you. So this half-hour interview mainly talks about your experience of playing football in Brazil and your experience in China. Of course, there are also how you scored the goal in the last game."
Rongguang looked down at the contents in the folder.
The above are all questions and suggestions on how to answer these questions.
"Those questions are all questions I have specified, and I will basically choose these questions. Of course, there will be accidents. If there are questions not on the list of these questions, if it is an obviously malicious question, you should not answer them. You can tell the reporter that these questions are not in our topic today, so you don't want to answer them. Of course, this is a newspaper interview, so it's okay if you say that. After that, on TV One, you can't say that..."
Debola began to talk to Rongguang about how to deal with the media.
Although she didn’t study journalism and communication in college, she also had to learn relevant knowledge as a major in media marketing.
Media marketing is about using media to operate. The relationship with media is crucial.
If the relationship is not well done, don't think of successful media marketing.
Because the media controls public opinion and they control the direction of public opinion, it is too easy for them to blacken or praise someone.
Many celebrities must learn to handle their relationship with the media correctly.
You must neither offend them too much nor please them too much. A suitable distance is necessary.
In this regard, Debola has a rich theoretical knowledge.
Of course, in practice, Debola is also a novice, and she also needs to gradually explore at work.
Now, just like her glory before, she still has a raw egg seed.
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Although Deborah was prepared, there were still many accidents during the actual interview.
After all, the questions that Deborah prepared were too perfunctory, and the reporters didn't like them very much. What they wanted to pursue was topicality.
After honestly asking a few questions according to the outline, the reporters couldn't help it.
"Do you have any opinions on the criticism of Timo Brauer of the Munich Daily?" A reporter from the Munich Evening Daily raised his hand and asked.
Rong Guang glanced at Debola, and Debola was indeed shaking her head.
This question is unplanned.
So Rongguang said, "Sorry, I'm not familiar with him, I have no opinion."
After answering, he looked at Debola. What surprised him was that Debola was actually covering her face - she seemed to be dissatisfied with her answer.
Did I say something wrong?
Glory doesn't understand.
The interview continues.
The question this time was the only Chinese journalist at the scene.
Seeing that his German colleague had broken the outline, Molly decided to put aside the regulations set by Rong Guang's agent and throw out the problems that had been stuck in his heart.
"Glory, there are many fans in China who care about your performance. Many fans hope that you can join the Chinese team. Do you have any ideas about this?"
She was playing a little bit here because she noticed that when Rong Guang answered the questions, he would occasionally glance at the direction behind their reporters, where his beautiful agent stood. Obviously, the agent would prompt him what questions could be answered and what questions could not be answered.
So she decided to bypass the agent and directly communicate with Rong Guang's common language - Chinese Mandarin. She believed that the agent would not understand.
She succeeded.
Debola didn't understand at all, and she was stunned.
Rong Guang indeed glanced at Debola, but Debola did not respond.
So can he answer this question?
But Rongguang didn't know how to answer.
Is there a Chinese team?
He has no idea about Glory.
Almost all Chinese professional players have one goal, that is, to join the Chinese team and wear the Chinese national team's jersey.
This is a goal they have since childhood when they started to work on football training.
But glory is different from them. He became a monk halfway through. He played football just to make money and did not have such a great ideal as winning glory for the country.
He didn't even know what the Chinese national team looked like - he had never seen a national team game, and he had never seen a single game even when the Chinese national team reached the finals.
He also has no real Chinese football domestic person around him, so he has not introduced him to this situation - although Sun Fengyang is a Chinese, he is not a Chinese citizen, his home team is Brazil, and he doesn't know much about Chinese football. Maybe Sun Fengyang still hopes to join the Brazilian national team...
"There is no Chinese team in China? Uh, I haven't thought so much." With no idea at all, Rong Guang told the truth.
He really didn't think about joining the national team.
A male reporter from another Chinese media "Sports Weekly" who came with Molly raised his hand and asked: "So have the Chinese Football Association contacted you?"
He also uses Mandarin.
Rong Wuguang shook his head: "No."
Seeing that the reporters were beginning to be out of control, Debola hurriedly came forward to end the interview.
The reporters did not argue with her whether the interview should end.
Everyone started to pack up their interview tools, close their notebooks, and turn off the recorder.
Another Munich media reporter from the Munich Evening Post, after packing up his things, stepped forward and shook hands with Rong Guang to say goodbye. While shaking hands, he asked: "Werder Bremen has performed well this season and is likely to win the league championship. If nothing unexpected happens, the 32nd round of the match against Bayern Munich may determine the title. If Werder Bremen wins the championship, will you celebrate?"
"Celebrating the championship, of course I will do it." Rong Guang blurted out.
After saying that, he saw Debola winking at him hard.
So he didn't understand what he said was wrong.
Molly and the reporter from Sports Weekly came forward to make an exclusive interview with Rongguang.
But Rongguang pushed them to Debola.
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After finishing the interview with the print media, Rongguang and Debola will immediately rush to the airport, take a plane to Hamburg, and go to the headquarters of German TV One to participate in the TV interview.
On the way to the airport, Debola complained about Rongguang's performance in the interview just now. She said that he was speechless. Although the answer was correct, his words were not particular, and it was easy for the media to catch loopholes and exploit them, forming an unfavorable public opinion trend for him.
Finally, she asked: "What questions did those two Chinese journalists ask you?"
"About the national team, please ask me if I have any opinions on joining the Chinese national team." Rong Guang said.
"How did you answer?"
"I said I didn't think so much."
"Uh..." Debola was choked.
"What's wrong?"
"You should say 'Of course I want to join the national team'!"
"But I really have no idea..." Rong Guang spread his hands.
"Don't you want to join the national team?" Debola suddenly felt very curious.
"I don't know. What are the benefits of joining the national team? Do you have money to get it?" Rong Guang asked.
"Of course not." Deborah replied. "But if you are a member of the national team, your commercial value will be different again. In Brazil, the commercial value of non-nationals and internationals is 100,800 miles apart. Many people use agents to give the national team head coach before the game, hoping to be selected for the national team, even if they just come out to play a substitute, so that their value will skyrocket, attract the attention of European teams, and then go to Europe to play football and make a lot of money."
Although Deborah is not a senior fan, she is quite familiar with football in Brazil. Especially the news about the Brazilian national team that is not news, she knows it. You should know that just four years ago, the domestic court in Brazil also summoned Luxenberg, who was then the head coach of the Brazilian national team, and asked him about the black gold transactions such as the head coach of the national team and the player agent.
At that time, the Brazilian media was in a hot topic and everyone knew it.
Rongguang felt incredible when he heard this.
It’s fine if you don’t have money to play football in the national team. If you want to join the national team, do you have to take the initiative to get money?
He curled his lips and said, "If I were to stuff money into the national team, I would rather not enter the national team!"
Chapter completed!