Chapter 231 Strategic deployment, the soaring Lao Liu potato chips!(2/2)
With the promise of the brother Liu Xiahui, Liu Guihua and Liu Yanqing naturally made a bold investment and built several large fish ponds in their hometown.
In addition to the two brothers who graduated from college, the potatoes planted by the fellow villagers of Baizhou County are also at the time of harvest.
The per mu of potato yield here in Baizhou County is about 1.2 tons, and each household plants an average of three to four tons. The purchase price given by Liu Xiahui is 1,500 yuan per ton.
On average, excluding the complicated expenses in the early stage, each household has an income of about 4,000 yuan.
In Baizhou County, potatoes can be planted for two seasons, and the income is about 8,000 yuan a year.
This is definitely a very good income for most poor households in Baizhou County.
Calculated based on this income, even if there is no other income, you can get rid of poverty in a few years.
Because Liu Xiahui has not yet competed with Lao Ken and Lao Mai, he naturally has no way to do French fries, so he can only do his best to make potato chips, vermicelli and fans.
If the product is made, it must be sold. For this reason, He Hongwen, general manager of Liu's Group, contacted the president and CEO of Walmart China through the chairman's relationship.
Let Lao Liu potato chips, Lao Liu vermicelli and Lao Liu fans enter Walmart supermarket chain for sale.
In addition to Walmart supermarket chains, Liu's Group has also cooperated with domestic and foreign supermarket chains such as Carrefour and RT-Mart to promote Lao Liu potato chips, Lao Liu vermicelli and Lao Liu fans to the national market.
Of course, it is not enough to just promote products to the national market, and you also have to launch advertisements to achieve sales!
Liu Xiahui has already explained this. Those who should be invited to endorse celebrities and those who should be invited to endorse celebrities. Those who should be advertised on TV will go to TV stations to advertise on TV. In short, you have to build up the momentum and gain popularity to achieve sales.
This money is absolutely impossible to save.
Therefore, during the summer vacation, viewers often see advertisements of Lao Liu potato chips, Lao Liu vermicelli and Lao Liu fans on TV.
Especially the Laoliu Potato Chips, which are recommended in a key manner, spent a lot of money to invite King Liu to endorse him.
Such a two-pronged approach, coupled with the quality of Lao Liu potato chips is already much better than other competitors!
Chapter completed!