In the fast food market dominated by Western fast food, it is not easy for Chinese fast food to make a fortune. At least before the rise of Laoliu fast food, no Chinese fast food could do it.

Although the ranking of real time before was high, in the national fast food market, it was impossible to even enter the top three, let alone the global market. It was not something that Chinese fast food could be played with.

But with Lao Liu Fast Food entering the market, it opened 1,000 stores. What is shocking is that so many stores were open at the same time. In just less than half a month, all the stores turned losses into profits and developed rapidly.

Not to mention that the domestic catering bosses were stunned, even the Greater China presidents of Lao Ken and Lao Mai, the two multinational groups, felt incredible!

Although the current rise of Lao Liu Fast Food has not had much impact on Lao Ken Lao Mai, the two high-ranking fast food giants, it is the foundation of Lao Ken Lao Mai's establishment.

Competition in shopping malls has always been cruel, and letting opponents grow and compete again is the stupidest way to do it. Stringing opponents to death in the cradle is what these two fast food monsters want to do.

The only regret is that the other party is Chinese fast food. It is much more difficult for Lao Ken Lao Mai to achieve accurate blows than those Western fast foods.

But no matter how difficult it is, you must take action.

Therefore, when Laoliu's fast food business was booming, Lao Ken and Lao Mai were discussing it, and various discount activities were constantly launched, such as limited-time free hamburgers, fried chicken legs, French fries, etc.

For example, limited-time special offers.

There are also issues vouchers, organize lottery events, launch discount packages, etc.

No matter how you do these activities, you won’t lose money.

For example, the limited-time free delivery event is indeed free, but if you want to collect it, you have to buy at least one thing to take away the free delivery.

The same is true for other activities, no matter how you run a business, you won’t suffer any losses.

However, for many diners, this is indeed a very cost-effective thing. Think about how much money you usually spend when buying, you can collect it for free now. Even if you buy more, the average price is much more cost-effective than usual.

Therefore, as soon as these discount activities were released, Lao Ken and Lao Mai's turnover undoubtedly will increase again.

Lao Ken Lao Mai has held a month-long discount activity. Anyway, all kinds of discount activities are not repeated. After this wave, it continues to do it. The discount range is similar to when the store was newly opened, which makes Lao Ken Lao Mai's loyal customers laugh and they are coming many times in a month, contributing their own strength to Lao Ken Lao Mai's turnover.

As a result, what surprised the industry was that Lao Ken Lao Mai was originally a discount event for Lao Liu fast food, but its impact on Lao Liu fast food was minimal. Instead, it had a huge impact on Western fast food such as Lao De and Lao Hua, who were behind Lao Ken Lao Mai.

Lao De and Lao Hua, who were caught in the attack, naturally would not sit still and wait for death, and they have launched similar promotions.

Especially Lao Hua, who has completely copied Lao Ken, was originally the lowest price among Western fast foods, but now the discount activities are even more low.

After all, Lao Hua's positioning has always been very clear. He knows that he is copying Lao Ken, so he will naturally not fight Lao Ken head-on.

Lao Ken has been committed to the excavation of first- and second-tier cities for so many years, and later it gradually turned to third- and fourth-tier cities. Because of its relatively affordable prices, Lao Hua has always adopted the strategy of Taizu surrounding cities in rural areas and is committed to the excavation of fourth- and fifth-tier cities. When the strength is enough, he will focus on second- and third-tier cities.

Later experts used this sentence to comment on Lao Hua: Plagiarism and plagiarism of first-tier brands!

Although Lao Hua is far inferior to Lao Ken in terms of taste, it cannot withstand it's cheaper. For many customers, cheaper prices are the king, which is one of the reasons why Lao Hua can rise.

This one-month discount battle, unexpectedly, there are no losers, all winners.

Because Lao Ken, Lao Mai, Lao De, Lao Hua and others who participated in this discount activity all increased to varying degrees.

Laoliu Fast Food was also not affected, and its turnover was still growing steadily.

This result could have been said to be very happy, but Lao Ken and Lao Mai, who were the initiators of the event, were not very happy.

Because of this one-month promotion, although their turnover has increased to a certain extent, it has not achieved their strategic goals. Lao Liu Fast Food's turnover is still growing, which is definitely bad news for them.

This means that their activities did not allow Lao Liu fast food customers to flow to them, but over-consuming the stable customer base they already have. In this way, this is indeed not good news.

The worst thing is that Lao Ken and Lao Mai were helpless to find that they could not stop the rise of Lao Liu fast food.

If the other party is also Western fast food, even Lao Ken and Lao Mai, who have always been unwilling to fight price wars, would not mind joining forces to fight a price war with each other, and directly use their own cost advantages to drag down this powerful opponent.

Unfortunately, the other party has Chinese fast food, and even if both sides want to fight a price war, they can't fight.

Since there is no way to deal with the other party, Lao Ken Lao Mai can only give up for the time being. Anyway, their brands have been deeply rooted in the hearts of the people in China and have an irreplaceable role. Even if Lao Liu fast food really develops, its impact on them is limited, and it is even more impossible to defeat them.

Therefore, after Lao Ken and Lao Mai failed to try to block the opponent, he stopped taking action.

As world-class fast food giants, they have their pride. After all, among the successful elements, Lao Ken and Lao Mai are the best among the successful elements.

In the field of fast food, they have indeed achieved their ultimate goal and are not afraid of any opponent's challenges.

...

Liu Xiahui promised to lend him 30 million to his relatives, but he did not break his promise. The next day he greeted the finance department and transferred the money to his uncle, third uncle, younger uncle, older aunt, second aunt, younger aunt, older uncle, younger uncle, younger aunt, younger aunt, younger uncle, younger aunt, younger aunt, younger aunt, younger aunt, younger aunt, younger aunt, younger aunt, younger aunt, younger aunt, younger aunt, younger aunt, younger aunt, and younger aunt.

Needless to say, my wife's father-in-law and mother-in-law, Liu Xiahui directly honored 100 million yuan. As for the second uncle, aunt and uncle, each of them 30 million yuan.

In this way, Liu Xiahui spent 460 million yuan in this wave. I believe that with this money and his guidance, even if these relatives are incompetent, they can easily earn billions of dollars.

By then, all the closest relatives will have a net worth of billions, and the shops they bought can be rented out, and then they will sit at home and wait for the money to collect, becoming the most enviable landlord in Liu Xiahui's previous life.

Letting your relatives live like this is worthy of them.

Now the profit of the Liu Group has far exceeded the outside world's estimates. Taking out the 460 million yuan will be no pressure for Liu Xiahui.

...

In December 2008, Liu Xiahui won the honor of "Top Ten Outstanding Youths in the World".

The world's top ten outstanding youths are organized by the International Youth Chamber of Commerce. Every year, a jury consists of outstanding people from all over the world to select 10 men and women aged 18 to 40 from the world's youth.

An honor and encouragement to young men and women who have made outstanding contributions to the world and are recognized by the world.

The candidate sectors are as follows:

1. Business, Economics and Enterprise

2. Political, legal and political affairs

3. Education

4. Culture

5. Humanities and environmental protection work

6. Children, world peace and human rights work

7. Charity and Volunteer Work

8. Science and technology development

9. Personal improvement and personal achievements

10, Medicine

Among these ten major fields, there is only one selected place in each field, and the value is still very high.

Liu Xiahui received this honor in the field of charity.

Originally, he was fully qualified to receive this honor in the fields of business, economy and enterprise, but the honor of the world's top ten outstanding young people did not have the precedent of repeated awards to the same person in the same year.

After choosing one of two, in the end, because Liu Xiahui made too great contributions to charity, the organizer facilitated the admission to allow Liu Xiahui to receive this honor in charity.

After all, it is the first world-class honor. Although it doesn’t work much, Liu Xiahui is still quite happy.

In addition to this world-class honor, there are really countless honors that Liu Xiahui and his Liu family group have won in China.

On December 20, many newspapers in Xiangjiang and mainland China rushed to report a news report, that was, several big stars led by Emperor Xie went to a Laoliu fast food chain store in the imperial capital for dinner.

As soon as this news came out, the Laoliu fast food chain immediately attracted a lot of attention, especially in the subsequent interview, Emperor Xie praised Laoliu fast food, saying that the taste of Laoliu fast food is not worse than that of a five-star hotel.

Other celebrities from the same industry also praised the fans and even suggested that fans could try the Laoliu fast food, which would definitely not disappoint fans.

A saying in later generations once became popular on the Internet: "No one asks about the dead bones of heroes, but the whole world knows the affairs of actors."

Here we will not discuss the source of this sentence, nor will we discuss the ironic meaning of this sentence. Just from the second half of the sentence "Actors know the world's affairs" we can see how much influence a star has in today's society.

Just thanking the emperor for his influence can cover the entire network. With several celebrity friends with great popularity together, there is no need to mention the influence. So many celebrities go to and go to a fast food restaurant for dinner together, which is extremely popular news in itself.

After all, fast food restaurants have always been visited by ordinary people in the public's impression, and those big stars only meet their identities when they enter and exit those high-end restaurants.

But now, Emperor Xie and several other big stars not only enter and exit the fast food restaurant, but also sincerely praise the taste of Lao Liu fast food in front of the media, which naturally caused a lot of sensation among the fan group.

"I'll go, this advertisement is too crazy. The owner of this Laoliu fast food chain is so awesome!"

"This should be an alternative advertisement. Otherwise, as Emperor Xie and others, how could he go to a fast food restaurant to eat fast food?"

"I think it was also deliberately hyped. A mere fast food restaurant tastes comparable to a five-star restaurant? This is so exaggerated, it seems like we have never eaten fast food!"

"Looking at what you said, you probably haven't eaten Lao Liu fast food? If you really have gone to eat it, you will know why Emperor Xie and others said this!"

"The guy upstairs is right. The taste of Lao Liu fast food is really awesome. I am now a loyal fan of Lao Liu fast food. If we want Chinese fast food to rise, I think Lao Liu fast food is the only hope!"

"Maybe Emperor Xie and others did have the intention of taking the opportunity to make a wave of advertisements, but this wave of advertisements should not be paid for. They are purely for friendship. After all, serious advertisements are definitely not called like this."

"It's true? Is this Lao Liu fast food so delicious?"

"The taste should be good, otherwise Emperor Xie and others would not praise him against their conscience, but if it is said that it can be comparable to the taste of a five-star hotel, I don't believe it anyway!"

"Since even Emperor Xie admires this old Liu fast food so much, I will try it tomorrow, and I hope I won't disappoint me!"

"Our idol's recommendation is a must-support. I decided to go to Laoliu fast food for lunch tomorrow!"

"Support your idol, let's go for lunch tomorrow Lao Liu fast food!"

"Follow the footsteps of Emperor Xie, tomorrow's lunch must be Lao Liu fast food!"

"Friends who have never eaten Lao Liu fast food have strongly recommended the hand-pulled chicken set meal. It is the most delicious set meal I have ever eaten!"

"I think the red oil pork ear set is more classic. The pork ears are crispy and refreshing, fragrant and spicy, and sour and sour. They are really super delicious and very classic. They are also very classic dishes. They highly recommend it!"

"If you like their cold beef set, please raise your hand. This is the best cold beef I have ever tasted. It can really be described as endless aftertaste. After eating it once, it will definitely be unforgettable!"

"I haven't eaten other sets of meals yet. I have only eaten the white cut goose set. I feel that their white cut goose is really too fragrant. It's not only the goose meat, but the ingredients are even more fragrant. I have eaten them seven or eight times in a row, and I ordered the white cut goose set every time!"

"I think their roast duck set meal is awesome..."

"I'll go, there are all navy troops upstairs?"

"The boss of Lao Liu fast food is really interesting. Not only did he invite big stars like Emperor Xie to advertise, but he also hired the 50 cents party to help. This is to trigger the rhythm of discussion!"

“…”

In the forums such as Tianya, Qiandu, Hupu, Dongci Hutong, and the 19th Floor, various posts discussing Lao Liu fast food are flying all over the sky. The brainless fans of big stars such as Emperor Xie are, regardless of whether Lao Liu fast food is really delicious or not, anyway, the idol says it must be delicious, and they all yell at the sight of the food recommended by the idol.

There are also those who have visited Lao Liu fast food, but they can't help but come out to recommend the set meals they think are delicious. Just like when I see a very good novel, I can't help but want to recommend it to my friends.

Of course, many netizens think this is a marketing method of Lao Liu fast food. Even so many people praise Lao Liu fast food, they all think this is a water army invited by Lao Liu fast food.

In short, there are many discussions on the Internet, and people say good or bad.
Chapter completed!