When Haidilao began to make drastic moves and accelerate its development, Xiaofeiyang, the boss of the hot pot industry, was also silently rectifying and updating, preparing to appear in front of the public with a new look.

Speaking of Xiaofei Sheep, its development history is like a textbook and has been written into various successful business school cases.

In 1999, Mr. Zhang, the founder of Xiaofei Sheep (well, the awesome hot pot founder is Zhang →_→), after more than half a year of trial and research, he finally made Xiaofei Sheep’s secret recipe.

On August 8, the first little fat sheep was opened in Baocheng City, Inner Mongolia - a hot pot restaurant with an area of ​​300 square meters.

Since then, Xiaofei Yang has joined the franchise chain to grab land. After 5 years, the leading brand of local catering in cost was introduced. After 7 years, foreign venture capital was introduced, and after 9 years, it was listed on the Hong Kong stock market. After 13 years, global catering giants took over.

It sounds really awesome.

Now, after taking over Xiaofeiyang, Yum Group has used its mature system and brand power to vigorously transform Xiaofeiyang in order to create another miracle.

However, doing things with your heart does not necessarily mean doing things correctly.

Let’s talk about system docking first. Yum Group has a mature system, but Xiaofei Yang also has a mature system. The two systems need to be integrated and connected in terms of logistics distribution, menus, employee training, etc. The project is huge and it will not be achieved overnight.

Let’s talk about brand upgrades. In order to comprehensively improve Xiaofei Sheep’s restaurant environment, dishes and service quality, Yum has inherited and carried forward the core competitiveness of Xiaofei Sheep’s brand “one pot of soup, one plate of meat” while adhering to the overall strategy of “based in China and integrating into life”, and has upgraded Xiaofei Sheep’s brand new brand image and operation standards.

Obviously, Yum focuses more energy on systems, standards, and management that Western companies are best at, but ignores the corporate genes, human factors and the actual development status of the industry.

Therefore, the combination of foreign fast food giants and Chinese hot pot overlords was a bumpy one. Not only did it fail to get to the next level, but it went downhill.

Of course, Yum Group is still ambitious now and is preparing to create a fast food myth like KFC in the hot pot field, without realizing that the crisis has arrived.

Seeing that Liu's Group acquired a stake in Haidilao, Yum Group attached great importance to it, but at this time Yum was busy with system docking, integration, standardization, brand upgrades, etc., and had no time to pay attention to Haidilao.

From here, we can see the difference between Liu Group and Yum Group.

Liu Xiahui's investment in Haidilao did not cause any trouble to Haidilao at all. Instead, it provided sufficient funds for Haidilao, reduced the cost of ingredients, improved the quality of ingredients, and improved Haidilao's core competitiveness.

I believe that soon, Haidilao will replace Xiaofei Yang and become the leader of the hot pot industry, just like Lao Liu Fast Food replaced KFC and become the leader of the fast food industry.

...

There are many categories of catering, and it is not easy to be the best in each category.

For example, Lao Liu Fast Food, KFC, and McDonald's in the fast food field, are all amazing.

For example, Haidilao and Xiaofei Yang in the hot pot field are also famous people.

For example, in the field of braised products, Juewei, Zhou Heiya, and Huang Shanghuang, any of them are giant-level existences.

After completing the layout of the hot pot field, Liu Xiahui turned his attention to the field of braised products. He wanted to layout various catering fields and create an old Liu catering industry.

With Liu Xiahui's current vision, he either does not enter the many categories of catering, and as long as he enters it, he will definitely become the boss of this field. There is no doubt that he will be.

Currently in the field of braised products, Zhou Heiya just received nearly 150 million yuan in Series B financing last month, led by IDG Capital and additional investment from Tiantu Capital.

Huang Shanghuang is actively seeking to go public. If nothing unexpected happens, Huang Shanghuang will successfully list on the Shenzhen Stock Exchange next month, becoming the "first duck neck stock".

As for Juewei, it is expanding wildly.

If the three giants use the cultivation of the Chinese culture as an example, Juewei has only one purpose, breakthrough, crazy breakthrough! Whether it is taking pills, eating other natural treasures, or using other external forces, as long as it can continuously break through and improve combat power.

As for whether the state of doing this will be empty and whether it will have any impact on subsequent potential, we are not considering it.

Compared with this, Zhou Hei Ya pays great attention to the foundation. Every time he improves his realm, he will polish it carefully, so that the foundation is solid and then breaks through the next realm. It can be said that it is a step by step, with huge potential in the future.

Of course, the disadvantages of doing this are also very obvious, that is, the progress of strength in the early stage is slow, and when you are still in the foundation-building stage, your competitors may already be the boss of the Jindan.

Huang Shanghuang is in between. It does not blindly expand like Juewei, nor does it just focus on polishing the foundation and ignore the improvement of the realm like Zhou Hei Ya.

In general, the three future giants each have their own advantages and disadvantages.

However, Liu Xiahui is interested in Zhou Hei Ya. The reason is very simple. Among the three giants, Zhou Hei Ya is the direct-operated model.

Since Liu Xiahui reborn, all his restaurant chains have adopted the direct sales model. He is really not very interested in joining a model that can grow rapidly.

As Zhou Hei Ya’s boss Zhou said: “The biggest risk in our industry is the food safety crisis, and it is difficult to control the quality of food when joining!”

The reason why Boss Zhou has such an insight is that he spent 300,000 yuan to buy it back.

In the early stages of starting a business, Zhou Hei Ya also relaxed its franchise and opened 11 franchise stores in Hongdu in one go, making a quick profit of more than 200,000 yuan.

However, during the development of the franchise store, fake goods were flying everywhere, and the quality of the franchise store was difficult to control. Boss Zhou had no choice but to recycle the store at a high price of 300,000 yuan.

Since then, Boss Zhou has been insisting on direct sales. Later, a friend called him several times and expressed his willingness to join Zhou Heiya at a high price of one million yuan, but Boss Zhou kept the lesson in mind and was unmoved.

Although due to the insistence on direct sales, the store expansion speed is much slower than that of its peers and its coverage is far behind that of its competitors. However, the benefits are obvious. Since all stores are direct sales, Zhou Hei Ya has maintained the consistent taste and quality of food and services. Not only has it been popular with consumers, but direct sales stores have also created extremely high square footage and profits.

Unfortunately, Zhou Hei Ya, who just received nearly 150 million yuan in the B round of financing last month, has no shortage of funds in a short period of time. I don’t know when it will start the C round of financing. It is difficult for Liu Xiahui to invest in it.

No matter what, let’s get in touch with Boss Zhou first and talk about it later.

...

The four words starting from scratch are easy to say, but there is really nothing that can be done.

Liu Xiahui is now praised by many people as a model of starting from scratch, but he has a B-sense in his heart. He not only has memories of his previous life, but also has the help of the golden finger, so that he can develop smoothly to this point today.

But only Boss Zhou, who is nine years older than him, is truly starting from scratch.

In 1994, Boss Zhou, who was only 19 years old, came to work in a private braised vegetable workshop in Jiangcheng due to life.

The hard working life and difficult living conditions made Boss Zhou understand that if you want to make a change in your life, you must rely on your own efforts.

So, in 1995, the 20-year-old Boss Zhou chose to start his own business and owned his first braised vegetable restaurant in a market in Jiangcheng City.

With his natural love for diet and food flavor conditioning, Boss Zhou has a more than ordinary understanding. After hundreds of continuous experiments, he finally developed a braised duck product with a unique taste, which he named it "Strange Duck".

But the reality is cruel. In the early stages of entrepreneurship, many people did not know how delicious this kind of "strange duck" with a unique taste is. The new product only has a few sales volume every day.

In order to find the reason, Boss Zhou, who has not had a high cultural knowledge, chose the most direct and hardest way, which is to ask someone to try it for free, and listen carefully to the opinions of customers while recording them one by one, and then compare and improve them one by one.

Hard work pays off. With his continuous adjustment, the taste of "strange duck" has been continuously improved, and sales have gradually increased from the initial few per day to more than a dozen or dozens per day...

The subsequent rise process was not as smooth as Liu Xiahui, and the ups and downs during this period were really not worthy of being told by outsiders.

Fortunately, the hard work is over now. Zhou Heiya, who has 400 chain stores and has just received nearly 150 million yuan in financing, has finally entered the fast track of development.

Just when Boss Zhou was full of energy, he suddenly received a call that he unexpectedly had.

...

Jiangcheng City.

Laoliu Seafood Building.

In the private room, Liu Xiahui warmly greeted Boss Zhou and his wife and said, "Boss Zhou, Mrs. Zhou, this steamed mud insect tastes good, please try it!"

"Thank you, Mr. Liu!"

"There is also the taste of lobster. When you come to me, don't be polite!"

Boss Zhou tried a few seafoods in a row, and then said with praise: "Mr. Liu, the taste of your old Liu Seafood Building is really worthy of its reputation!"

Liu Xiahui smiled and said, "Boss Zhou has passed the award. The taste of Zhou Hei Ya is also very good. I personally like to eat it!"

Mrs. Zhou smiled and continued, "Mr. Liu has eaten our Zhou Hei Ya? That's really our honor!"

Liu Xiahui picked up a big lobster and said while peeling it, "Madam Zhou, you may not know that my wife and I are old customers of you Zhou Hei Ya. My wife is from E Province. Every time I go back to my parents' home or family, your duck neck and duck claws are indispensable. I have eaten a lot in recent years!"

As soon as these words were said, not only Mrs. Zhou was surprised, but even Boss Zhou was a little surprised.

First, I didn’t expect that Mrs. Liu was from Hubei Province, and second, I didn’t expect that Liu Xiahui was really an old customer of their Zhou Hei Ya.

With this bridge, it becomes easier for both sides to communicate.

Liu Xiahui and Boss Zhou both started from scratch and created their current family business. They talked about the hard work of the past, and there were really endless common topics to talk about.

Boss Zhou talked about the hardships he had when raising money to open a store, and Liu Xiahui talked about the difficulty he had when he was working in a waste of time. The more they talked, the more they became more and more speculative, and they felt like they met too late.

After drinking and eating, Boss Zhou asked without waiting for Liu Xiahui to speak, "Mr. Liu, you should have something to tell us about when you invite me and my wife to dinner this time?"

When Mrs. Zhou heard her husband start asking questions, she instantly cheered up. She didn't think that as Mr. Liu's status, she would be idle and invite her husband to a meal.

"I'll invite Boss Zhou and Mrs. Zhou to have dinner this time. I really want to talk to you about something!"

Liu Xiahui wiped his mouth with a tissue and said, "Boss Zhou, you and I hit it off as soon as we see you, so I won't go around in circles with you. I am very optimistic about your Zhou Hei Ya and want to invest in making Zhou Hei Ya bigger and stronger with you. I wonder if you and Mrs. Zhou are willing?"

Boss Zhou was not surprised when he heard this. He obviously had some psychological preparation for this and said, "Mr. Liu, it is my honor to be able to cooperate with you. It would be great if you told me earlier. I just completed the B round of financing last month!"

Liu Xiahui smiled and said, "I know this. If Boss Zhou, you are willing to cooperate with me, then I can invest in buying those shares from IDG Capital and Tiantu Capital, and then Boss Zhou, you and his wife will sell me some shares and let me own about 45% of the shares!"

Hearing this proposal, both Boss Zhou and Mrs. Zhou were quite surprised.

I heard Liu Xiahui continue, "Boss Zhou, Mrs. Zhou, you can cooperate with those capitals, to put it bluntly, you will get help in terms of funds, and other help is almost zero.

However, once you cooperate with me, in addition to not lacking funds, I can also provide you with better quality and lower prices, as well as essential ingredients such as oil, salt, sauce, vinegar, and chili pepper, pepper, star anise. With the catering scale of our Liu Group, you can get low prices that you can't imagine.

In this way, compared with other braised product giants, you Zhou Hei Ya has a cost advantage that others cannot match.

Also, I can also provide considerable help in the expansion of the store.

The most important thing is that I am only responsible for providing various help. In addition to dispatching financial personnel, I will not interfere in the future development of Zhou Hei Ya, but let Boss Zhou and your husband be fully responsible.

It can be said that working with me is really beneficial and harmless!”

At this moment, Boss Zhou and Mrs. Zhou were both convinced. As Liu Xiahui said, cooperation with capital is really of no help other than money.

But it is different from Liu Xiahui's cooperation. Lao Liu Catering, a subsidiary of Liu's Group, is a giant in the catering industry. If you can get its help, it is a great thing that is hard to come by for any catering owner.

Therefore, Boss Zhou and Mrs. Zhou looked at each other and understood each other's thoughts.

So, Boss Zhou nodded and said, "Mr. Liu is right. This is indeed a good thing. As long as Mr. Liu can acquire IDG Capital and Tiantu Capital's shares, I am happy to see this cooperation!"
Chapter completed!