The launch of WeChat is the famous Alipay collection of five blessings in the previous life.

Although Alipay’s collection of five blessings has always been criticized, it is undeniable that from a certain perspective, the collection of five blessings has made Alipay deeply rooted in people’s hearts, and at the same time reduced the invasion of WeChat red envelopes on Alipay users during the Spring Festival.

When Alipay first launched the Five Blessings Collection Activity in 2016, it took out more than 200 million cash, allowing those who collected the Five Blessings to share the same amount. As a result, 790,000 people shared 215 million cash equally, and each person received 271.66 yuan.

This year, users who collected the five blessings naturally laughed so hard that their teeth were bent, but more users who participated but were unable to collect the five blessings were full of resentment.

So in 2017, Alipay changed the difficulty of collecting five blessings. The number of users who collected five blessings soared from 790,000 in the first year to 168 million, with the highest amount of 666 yuan and the lowest amount of only a few cents.

Originally, many of them came for the generous cash from collecting Wufu last year. But after working so long, they only got a few cents. So like the users who did not collect Wufu in the first year, they also kept scolding.

Then in 2018 and 2019, the bonus pool expanded to 500 million, with 251 million and 330 million people gathering the five blessings respectively. The bonus was still paid by competing for luck, and the winning amount was mostly 1.68 and 2.08 yuan.

After the years of hard work, users have actually given up and know that it is completely impossible to get hundreds of cash like the first year. After all, the number of users participating is too large. Even if Alipay spends 10 billion in cash, based on the number of 200 to 300 million, the average person will be divided into more than 30 yuan, so it is difficult to have substantial surprises.

The WeChat collection of Five Blessings created by Liu Xiahui is naturally different from the Alipay collection of Five Blessings.

...

Friday, February 1, 2013.

On this day, a red banner appeared at the top of WeChat, with a sentence written on it: Gather the five blessings and welcome the New Year!

At this time, WeChat's registered users had exceeded 500 million. After the red banner came out, it immediately attracted the attention of countless users. They all clicked on the banner curiously to see what Ji Wufu is.

When you click on the banner, you will see a festive red page. The above introduces the Five Blessings activities in detail. In summary, the following three points:

1. Collect all 100 million bonuses.

2. The source of the lucky card can be obtained by shaking, scanning the lucky card, sending red envelopes, inviting new users to register and WeChat payment.

3. The event starts from February 1, 2013 to end on February 9, 2013. The lottery time is February 9, 2013, which is 22:18 on New Year's Eve.

Of course, in addition to this, there are detailed instructions.

There is a difference between the five blessings on WeChat and the five blessings on traditional blessings, referring to harmony, patriotism, prosperity, friendship, and dedication.

Harmony and blessings imply the beautiful vision of family harmony, society harmony, and a prosperous life.

Patriotism means the beautiful vision of family unity, national unity, national unity and people's hearts. Everyone is busy and work together to face the difficulties.

Rich and prosperity mean that the country is getting better and better in economic construction, people's lives are getting better and better, and construction in various fields is getting better and better.

Friendship and blessings mean a beautiful vision of being friendly everywhere, working harmoniously, and positive energy everywhere.

Dedication and blessings mean the beautiful vision of the vast number of workers working diligently and striving to create a beautiful and happy life.

There are also explanations for collecting all the five blessings and dividing up 500 million: the first three million users who collect all the five blessings will share the 300 million bonuses of the 500 million bonuses. The last three million users who collect all the five blessings will share the 100 million bonuses of the 500 million bonuses. All users who collect all the five blessings will share the last 100 million bonuses of the 500 million bonuses.

The source of the five blessings is also specifically explained: by shaking, there is a chance to obtain harmonious blessings. By scanning the word "Fu", there is a chance to obtain patriotic blessings. By sending red envelopes, there is a chance to obtain wealth and strong blessings. By inviting new users to register, there is a chance to obtain friendly blessings. Through WeChat payment, there is a chance to obtain dedicated blessings.

Among them, if you invite the first new user to register, there is a 50% chance of getting a friendly blessing. If you invite the second new user to register, there is a 80% chance of getting a friendly blessing. If you invite the third new user to register, there is a 90% chance of getting a friendly blessing.

Then, starting from inviting the fourth new user to register, the chances of getting friendly blessings are 95%.

There are also differences in WeChat payment. If you use WeChat payment at a designated merchant, you will have an 80% chance of getting professional fortune, such as Laoliu Catering.

If you are in Haidilao, Zhou Heiya and other merchants use WeChat payment, the chance of getting Jingyefu is 50%.

If you use WeChat payment at other merchants, you have a 30% chance of getting professional fortune.

In addition, all Fortune cards can be given away.

After reading the detailed introduction of this "Five Blessings Collection" activity, all WeChat users were excited and couldn't wait to start taking action.

The first three million users who have collected five blessings can share 300 million bonuses. This is not a small amount. As long as they divide it into an average, there will be a total of 100 yuan in total. This is not a small amount!

Therefore, everyone wants to collect all the five blessings in front of others.

...

Hu Lijuan is an old user of WeChat. She started using it shortly after WeChat was launched. After that, every update of WeChat gave her a lot of surprises, especially the Moments and red envelope functions are her favorites.

When the WeChat red envelope was first launched, her mother called her to go to the family group to grab the red envelopes. Since then, WeChat red envelopes have been with her.

Her current boyfriend took her away by using the confession red envelopes in the WeChat red envelope.

Hu Lijuan is a female white-collar worker. She is not too busy at work. She can occasionally play with her mobile phone during working hours.

Today, just after finishing the work, Hu Lijuan skillfully opened WeChat with her mobile phone, and then saw the activity of "Collection of Five Blessings and Welcome the New Year".

After finishing reading the event introduction, Hu Lijuan couldn't help it. She opened WeChat first and shook it, and then started to shake it.

Crack! Crack! Crack!

After shaking it three times in a row, I finally shook the harmony blessing.

Seeing the beautifully made Harmony Blessing, Hu Lijuan clicked to accept it with a smile, opened my fortune card, and saw that the big word Harmony Blessing is marked with a small word, indicating that she has Harmony Blessing.

Hu Lijuan's actions immediately attracted the attention of her colleagues. After all, everyone is too familiar with the movement and sound of shaking WeChat.

So, a colleague with a good relationship immediately joked: "Xiaojuan, what are you doing? She actually shook her boyfriend on WeChat. Are you planning to put a green hat on your boyfriend?"

Hu Lijuan laughed and scolded: "Lulu, you really can't spit out ivory from your mouth. I'm not as sexy as you. I can change several boyfriends a year. I'm participating in the WeChat Five Blessings event and getting a lucky card!"

Qin Lulu directly ignored the fact that others said she was slutty. Anyway, it was not the first time she said it. While taking out her cell phone from her bag, she asked curiously: "What is WeChat's Five Blessings Activity? What is the lucky card?"

Hu Lijuan said: "This is hard to describe. You can open WeChat and check it out!"

The other colleagues had not completed the work they had, but when they heard Hu Lijuan say this, they put the work they had first, and then took out their phones and clicked on WeChat to learn about the five blessings that WeChat had just launched.

Three minutes later, a "crack" sound rang in the office.

Hu Lijuan found the word "Fu" and began to sweep it again and again. It was not until she swept it five times before she successfully swept a patriotic blessing.

Seeing this smooth, Hu Lijuan smiled so hard that her eyes were almost squinting. When she was about to continue getting other lucky cards, the manager's voice suddenly came: "What are you doing? Have you finished the work in your hands?"

Hu Lijuan's work has been completed, and she has a good relationship with the manager, so she replied with a smile: "Manager, I have completed my work. We just launched the Five Blessings event to share 500 million yuan in bonuses. Everyone couldn't help but participate!"

The manager glanced at her and said to everyone: "Please pay attention to the impact, this is the company, not the home!"

Everyone responded in unison: "I understand, manager!"

When the manager entered the office, everyone looked at each other, and then continued to scan the word "Fu" with the word "Fu" and send the red envelopes with the red envelopes, all of whom were working hard for the card.

After their manager walked into the office, he curiously took out his mobile phone and opened WeChat. After watching the Wufu Casino event, the idle manager also secretly shook his head in the office...

...

Similar scenes are happening all over the country, and everyone wants to be the top three million people who collect Fuka.

Shake the word "Fu" in front, sweep the word "Fu" and send red envelopes. The corresponding harmonious blessings, patriotic blessings, and prosperity blessings are relatively easy to obtain. Almost as long as you participate, you will quickly collect these three blessing cards.

However, the difficulty of inviting new users to register and WeChat payment will begin to increase.

Some people are lucky and only invite a new user to register and successfully get the corresponding friendly blessing. However, some people are unlucky and invite three or four new users to register, but they can't get a friendly blessing, which makes people feel a little headache!

After all, the number of registered users of WeChat has exceeded 500 million, and there are very few smartphone users who have not registered WeChat. Therefore, when people invite new users, they basically don’t have to look for young people, but target middle-aged and elderly people.

Therefore, when the WeChat Five Blessings event came out, the registration of new users of WeChat began to grow rapidly, and data through real-name authentication showed that 90% of the newly grown user groups were middle-aged and elderly.

Of course, there are awesome people everywhere. Within an hour after the WeChat Five Blessings Collection event was launched, people with great luck collected all five blessing cards, and then synthesized the Five Blessings Cards to wait for the lottery to be drawn on New Year's Eve.

Next, users began to collect the five blessing cards one after another. Each user who collected the five blessings and synthesized the five blessings has a sorting to show which one you collected the five blessings.

In addition, users who have not collected all the five blessings can also see through my blessing card page to see how many users have collected all the five blessings.

One hour after the event was launched, the number of users who collected the Five Blessings was less than ten.

Three hours after the event was launched, thousands of people gathered.

Ten hours after the event was launched, a total of 100,000 people gathered, and the growth rate was very fast.

At the same time, the number of registered users of WeChat has grown rapidly, and WeChat red envelopes are flying all over the sky. Although they are not as good as during the Spring Festival, they are not worse than Valentine's Day. In addition, the number of chain stores under Laoliu Catering has also begun to soar.

In short, as soon as the WeChat Five Blessings event was released, both WeChat and Lao Liu catering were rewarded.

And everyone outside was stunned.

After Tencent won the Spring Festival Gala, many people in the industry were analyzing that this year's Xin's offense, but as the Spring Festival gets closer, there is no movement in WeChat. Everyone thought that WeChat has given up the competition for this year's Spring Festival.

Or, the challenge of faith.

But I never expected that a few days before the Spring Festival, WeChat, which had been silently speaking, suddenly launched the awesome killer weapon of Ji Wufu.

Many industry elites may not be able to think of activities like collecting Five Blessings, but after the five Blessings event is launched, if you ask these industry elites to analyze, they will definitely analyze them well for you.

Therefore, a few hours after the launch of the WeChat Five Blessings Activity, hundreds of analytical articles published by industry elites or experts on the Internet have dug out the awesomeness of the WeChat Five Blessings Activity to discuss them one by one.

Mr. Ma, who has always regarded WeChat as his biggest rival in the mobile social field, suddenly became silent after seeing WeChat launch the Five Blessings event.

Since the launch of WeChat, the mobile social software, Mr. Ma has been trying to catch up with the other party. Unfortunately, even if Qxin is backed by the giant QQ, it has never been able to shake WeChat's status.

Mr. Ma really has high hopes for this year's Spring Festival Gala. He hopes to use the super platform of the Spring Festival Gala to catch up with WeChat in one fell swoop. Even if we cannot crush WeChat, we must achieve equality, rather than looking up at others' backs like we are now.

But after seeing WeChat launch the Five Blessings event, Mr. Ma knew that there was no hope. Even if the Q letter in the Spring Festival Gala could explode, the effect would definitely not be able to meet expectations.

Because no matter how awesome the Spring Festival Gala is, it only takes a few hours, but this collection of five blessings on WeChat is an event that lasts for eight or nine days.

To put it bluntly, their Q letters are just plagiarists after all, so I won’t mention the various functions of the previous ones. Even the cooperation with the Spring Festival Gala is plagiarizing other people’s WeChat, but other people’s WeChat has been playing innovation...

Anyway, Mr. Ma knew that this time it was really troublesome.
Chapter completed!