The next morning, Yisheng Brokerage Company.

Dou Lingling watched the video speechlessly.

She didn't expect that Li Xianyun would have caused such a thing last night.

Li Xianyun said: "How is it? Is there room for operation?"

Li Xianyun’s purpose is very simple, which is to do artist marketing.

Speaking of which, if artists want to become famous these days, they rely more than just their works.

Haven’t you seen many popular celebrities who don’t have good works, but they are still famous.

What's relying on?

It means to be a character, promote, and do various marketing.

Li Xianyun hopes that Yisheng Broker can cultivate talents by himself, and his company is responsible for helping artists produce works, but artist marketing requires Yisheng Broker to do it himself.

And artist marketing itself is a big problem.

The biggest problem with artist marketing is: touching people's hearts.

You have to promote artists with the simplest symbols.

For example, famous ones:

"I'm a wealthy family!"

"Do you have that feel?"

"Just treat me to a meal."

It's just a very simple and ordinary sentence!

However, this sentence must be representative, be able to directly touch people's hearts and even hurt points.

It is easy to find pain points, but it is easy to find people's hearts.

That's what happened back and forth.

The real difficulty is: one sentence!

You can only summarize it in one sentence, absolutely not more.

Because too much talk is not conducive to spread.

Nowadays, all the popular words on the Internet are almost all in one sentence.

Those words that make sense and useful are difficult to spread as long as they are long.

Another thing is that it cannot reason!

You must have the simplest plain language, so that it is easy to understand and disseminate. Reasoning means that there is logical argument, and plain language will not. Not only that, reasoning itself is calm, while marketing is to mobilize the enthusiasm of the public.

Therefore, it is absolutely impossible to calm the people down, you must be sensational!

Who is the sensible person chasing stars?

With so many requirements, this kind of marketing is actually very difficult.

You asked Li Xianyun to write a novel of three million words in half a year, no problem.

You asked him to spend half a year designing a sentence to ensure that this sentence can be promoted, but he doesn't have the ability to do so.

So the simpler thing is, the more difficult it is.

In fact, marketing companies are not able to successfully market every time. They will make various planning plans and try them one by one. After determining that a certain plan is feasible, they will spend a lot of money to promote it.

For Yisheng Brokerage, spending money to push hard is not a problem. The problem is that you need to find the right entry point, otherwise it will just waste money.

Li Xianyun is not good at this. He could not imagine how to establish a character and promote artists in one sentence, but he is good at events!

Creating focus events can also achieve results.

For example, this is how it is.

"Xiao Yuyu and others are brave enough to fight human traffickers with wisdom. This is indeed a good point, but it is not enough." Dou Lingling shook her head and said.

Li Xianyun nodded: "Well, I feel that there is still something missing."

It is too simple to think that one can make Lin Xiaoyu and the others popular when he acts bravely.

After all, there are many incidents of bravery now, and no one has become a celebrity because of this.

Li Xianyun said: "But it is rare for celebrities to act bravely."

"Presuming they are stars," Dou Lingling replied.

This is the key to the problem!

There has been basically no such thing as a celebrity doing his best in China, especially in fighting human traffickers and stopping crimes, which is still of high level.

The problem is that Lin Xiaoyu and the others are not stars yet.

There is an amplification effect on celebrities. Every bad thing you do will be magnified, and every good thing you do will be magnified.

So if Lin Xiaoyu and his friends fight for human traffickers happen to Han Xinyu, then Han Xinyu will instantly save all living beings, have boundless love, and the most holy in the world!

The police arrested thieves for life, the undercovers went to the death, the firefighters went to the fire... But so what?

All of you add up to this, not as great as my idol!

He (she) is God, light, everything!

Unfortunately, Lin Xiaoyu and the others are not stars yet. They are famous, but they are far from enough. This means that the amplification halo effect on them is effective. There is no bonus for bravery, so that's the case.

This happened back then.

There was a fool who forced a little star to go to the island country to play, but he actually visited the island country shrine. He was later exposed and banned.

But just like that, there are fans who clean up the floor.

That's right, this fan is Li Xianyun's former readers.

She said: "I have visited too, why didn't anyone scold me? It's just because I'm jealous of him!"

Perfect theory.

Because I have visited, but no one scolded me, it is right for celebrities to do this.

Li Xianyun said earnestly: You are not scolded because you are right, but because you are not famous and no one pays attention to you.

The other party retorted: But the people around me know, and no one said to me, and we all support me.

Li Xianyun sighed: Because you are all the same type of people, as the saying goes, birds of birds of feathers gather together, so you will be together and become good friends.

The other party's response was to block Li Xianyun, and he used his actions to prove why no one scolded her behavior - those who scolded you and taught you were blocked by you. The rest of the people around him were supported by you. If you cover your ears and don't listen, of course you will always be correct!

Therefore, Lin Xiaoyu and the others are used in the third line and can instantly achieve second-line or even first-line.

And it would be great to use it for actors who are not well-known.

"What about the key promotion?" Li Xianyun asked.

Dou Lingling thought for a while and said, "This is a real event. If you re-promote it, it will make people doubt the authenticity, especially if you take it too professionally."

Well……

Yes, real events do not require professionalism.

The shots are too professional, but there are traces of fakes.

Li Xianyun said: "Professionalism can be adjusted later, as for the key promotion... what do you think?"

Dou Lingling replied: "I think this matter can be pushed, but not now."

"when?"

"When Super England is launched, fifteen masterpieces will be launched one after another, enough face-scanning and enough popularity, and combined with this incident... marketing needs to be detonated, and sometimes it needs to be released in a concentrated manner to create the highest level of hot spots in a short period of time."

Li Xianyun deeply agreed that Dou Lingling is an expert in this field. Since she made such a judgment, it is probably true.

"Then you have to wait for a year."

Dou Lingling smiled: "It's worth waiting for you. Besides, you can put it now, but you don't need to push it again."

"Will that be useless?"

"Yes, it doesn't work now, but it's very real. You don't need to do publicity, just release it on the platform, wait for Chaoying to go online before digging... You know that old news can be hyped well, and it can also become news."

Li Xianyun smiled: "Yes, that's more credible."

There is no problem with the credibility of this matter, but everyone's overly professional and exciting performance has reduced the authenticity.

When the degree of truth is confirmed after a year of precipitation, all the excitement will be transformed into blind worship.

Lin Xiaoyu and Qin Yufei are just around the corner, and they can still win Chaoying - this is a good thing to do both.

"Very good, so do it. Chaoying starts the phone in the middle of next year, and it is estimated that it will be online in the second half of the year. It's almost the same year. During this period, you will also create more opportunities for them, and it's better to have some personality designs that suit performance and lay more foundations." Li Xianyun said.

"I will." Dou Lingling will definitely not miss this opportunity. Although she will not promote it this year, she will have a good preparation for the early stage and the effect of next year's big hit will be better.

Li Xianyun thought for a while and asked, "Do you think they can become the front line?"

Dou Lingling shook her head: "It's difficult for the first line and it requires too much support, but the first line is just a saying. As long as there is enough traffic, even if it is not the first line, you can charge the first line price."

According to Dou Lingling's judgment, during the fire, the second line can be temporarily employed, but if there is not enough work support and traffic support, it will fall back to the third line in a short period of time, and then float back and forth in this range. It depends on how the brokerage company operates.

But it is certain that at least during this period, the four of them can bring big profits.

So traffic is the king!

You, Li Xianyun, don’t recognize this, but other people still recognize it.
Chapter completed!