Chapter 39: The appetite is small
October 10th.
Conference room in Yisheng Ghost Town Development Zone.
Li Xianyun, Jiang Zheng, Xuan Dong, Lao Gui, and Zheng Xinglin were sitting in the conference room.
Jiang Zheng took the financial statement and said, "First of all, the Ghost Town's ticket revenue alone has reached 1.6 million in ten days, with an average daily passenger flow of 2,000 people. In addition, the number of crews has increased, and the revenue this month can be guaranteed to be 5 million and the profit will not be less than 2.3 million."
Zheng Xinglin said: "Where is the passenger flow in the next three days?"
"The daily passenger flow dropped to about 700 people in the last three days." Jiang Zheng replied.
"It's still too little." Zheng Xinglin shook his head: "It's been seven months since the ghost town was open. Our customer flow has grown too slowly. You have invested too little in publicity!"
This is a fact.
Although Jiang Zheng is also working hard to promote, their promotional costs are actually limited.
Li Xianyun said: "The reason why we did not do large-scale publicity before was because the ghost town did not have so many attractions, and it was meaningless to attract too much passenger flow. If we cannot accept so many customers, it will only affect the reputation."
Zheng Xinglin shook his head: "Reputation of mouth requires a long time to ferment. You make money this month, but that's because of the Golden Week. What about next month? Besides, there is no point in making hundreds or tens of millions a year in terms of investment."
Jiang Zhengdao: "We have reached an agreement with the travel agency, and they have fully included the ghost town attractions in the tourism route planning."
Han Xinyu caught a handle on the tour guide in Qingping Mountain.
Jiang Zheng got the video and went directly to the Huawei brigade to seek punishment.
Everything was as Li Xianyun expected. Hualien did not want to lose its reputation because of this. In addition, the ghost city had stopped losing and the cost of negotiations was getting lower and lower, so he simply bowed his head and agreed to help them join forces with many travel agencies to plan the travel route.
There is no attachment to any conditions, it is normal cooperation, in the way of treating big attractions.
"But this still needs public recognition." Zheng Xinglin said.
The travel agency has lined up the ghost town, but if tourists are not interested, it will be useless to line up. After all, it will have to be fully promoted.
Li Xianyun said: "The Doomsday Flower has been online, this is promotion."
"But it's not enough, the Doomsday Mad Flower has not exploded." Zheng Xinglin said.
Doomsday Madness is making money, but it doesn’t explode.
Without a box office explosion, it means that the publicity of the ghost city is not strong enough, which is also one of the reasons why the ghost city’s passenger flow is slow.
The box office brought by celebrities is this disadvantage. People go to celebrities, not the scenery.
Li Xianyun himself also analyzed that in addition to some of his own shortcomings, there is another reason why the Doomsday Mad Flower did not explode. The love drama in this film is average.
Li Xianyun is not good at love dramas.
He has never been good at this, whether it is online, screenwriter, or director.
What touching love can you expect a man who refuses love and treats women as clothes for his career?
If Han Xinyu hadn't suggested adding some love scenes, the love element of this film would have been even worse.
What’s funny is that the original intention was doomsday love.
As a result, when the actual shooting was taken, the theme of love was completely marginalized.
This is reality, many things will go astray as they go.
At that time, a thought suddenly appeared in Li Xianyun's mind: If the Doomsday Mad Flower was filmed by Dong Zixin, the box office might be better.
Anyway, one fact is that the Doomsday Mad Flower has not exploded, which has led to the limited reputation it can bring to the ghost town.
Li Xianyun added: "The first part of the Super English series will be launched three days later, and it will be a wave of publicity at that time."
After the Super English series was filmed, the production was also stepped up in the later stages. The first two parts have been completed and passed the review quickly, and the online speed is super fast.
"It's just a big internet." Zheng Xinglin didn't like the Super English series.
"After all, it's your Lanyuan Group's Internet Master. Don't look down on me so much." Jiang Zheng smiled.
"It is precisely because it is from Lanyuan Group that I don't like it." Zheng Xinglin and Jiang Zheng are old friends, so they were so polite before they were gone: "What's going on in this set of movies? Don't you know what's going on?"
"Xianyun is doing it very seriously. We hope to not have to pay the guaranteed fee and let you make more money." Xuan Dong said immediately.
"Why did I hear you were busy filming the Super English series?" Zheng Xinglin asked.
"That is to save costs, to maximize the value of resources, not to cheat money!" Li Xianyun was a little dissatisfied.
He found a way to save costs, but the total cost was fixed, so this savings were better.
It would be too much to understand that we are causing the quality of a single piece to lose money.
Valley Line
Zheng Xinglin also knew that he had said the wrong thing and nodded, "Sorry, Mr. Li, don't mind. But Lanyuan Group is really interested in additional investment."
Li Xianyun said: "The problem is the price."
"Everything can be discussed." Zheng Xinglin smiled and said, "As long as you are willing, we can help you expand the planning of the commercial area and build a commercial center."
Damn, you mentioned this matter, it's not called help, it's called trying to hold me to death.
Li Xianyun shook his head and raised four fingers: "Super Ying series, God Killing, Tongtian Ji, and my secret story of ghost town. This year to next year's meeting, it's enough to promote the ghost town. You see the quality of ghost town. The only opinion of tourists is that there are few attractions. I have sold ten points of shares, and the money I have received is enough for this year's development needs and will not affect the overall planning."
He didn't say that Li Cheng's mirror world was good, but it was mainly because of the imagination shown by special effects, and it was insufficient to perform the ghost city.
Zheng Xinglin's dissatisfaction is actually not his dissatisfaction with the ghost city.
On the contrary, he was actually very satisfied.
Without large amounts of money to invest in publicity, it is already a very awesome to be able to turn losses into profits in ghost towns.
Although the Doomsday Crazy Flower has not exploded, as the supporting facilities are gradually improving, more and more crews are entering, and the passenger flow will inevitably increase later - once the reputation ferments ferment, it will increase sharply!
According to the agreement, Li Xianyun can use profits within three and a half years to supplement investment needs.
In other words, he may invest another 700 to 800 million yuan in the future to achieve a demand of 1.5 billion yuan.
This means he doesn't need to sell more shares.
This is also something that Lanyuan Group is anxious about.
If you don’t take it down now, it will be even more difficult to grasp later.
So all Zheng Xinglin’s current picks are actually negotiated for additional investment.
However, Li Xianyun saw this problem from the beginning and directly implied that he didn't have to think about the other ones except the ten shares he had promised.
"It's just a matter of price." Zheng Xinglin also understood what he meant.
Are you just sure that the reputation of the ghost city has emerged in a year and the customer flow has increased, so can you get a high price?
It's okay, we recognize this.
Now, after more than half a year of observation, Lanyuan Group has basically confirmed that the ghost city has a future, and many of its ideas are different.
After hearing what Zheng Xinglin said, everyone looked at each other.
Li Xianyun said: "You want twenty points? Except for the first ten percent, follow the agreed 2 billion, and the next ten percent, follow the 4 billion."
This price is not cheap based on the current situation of the ghost town.
But for a promising company, it is different.
Take vertical shop as an example. A 50,000-acre film and television base, not counting the land investment of 5 billion, is not clear about the land, but it is better to count 40 billion. Now this year's revenue is also 20 billion. Without considering taxes, the annual net profit may not be less than 10 billion.
With such huge profits, can you tell them that I will invest in this plate at 40 billion?
Just pull you out with a big stick.
Li Xianyun's quotation reached 4 billion, mainly because the ghost city has already shown a profit trend, but the profit is too small and does not meet the investment return ratio, so the real upper limit cannot be confirmed.
If the ghost city cannot make a profit of 30 million a month after full completion, it means that a valuation of 4 billion is a bit unprofitable.
Hearing this number, Zheng Xinglin also frowned.
But he just nodded after all, and said, "I will tell you what you said."
Li Xianyun bluffed just like this, and he really didn't plan to accept the price of Lanyuan Group.
What he didn't expect was that three days later, Zheng Xinglin called and told him that the price could be negotiated.
Hearing this reply, Li Xianyun was stunned in an instant.
Hold!
My appetite is still small.
When doing business in large groups, sometimes it is no different from buying things on street stalls.
If you pay back the price, the merchant agrees readily, and the buyer will feel that he has been fooled.
Li Xianyun asked for a plate worth 4 billion. Lan Yuan said he could consider it, but Li Xianyun felt that it was lower.
But you can't change your words because of this, it's too much.
Fortunately, there are still details.
Chapter completed!