The Pet Agents is indeed a movie that Li Xianyun has great hopes.

This film basically brings warmth, imagination and innovation to the extreme, which is exactly the area where Dong Zixin is good at.

Originally, Li Xianyun wanted to increase his investment, but Dong Zixin advised him not to do so.

She believes that a film like this has over-intensified scene art, which actually weakens the meaning of the existence of animals.

The focus of the film should be on animals.

Watch their harmonious coexistence, watch them express their own thoughts, and use the animals' "expression" and "true feelings" to impress the audience, rather than empty and gorgeous pictures.

Therefore, the scene should not be gorgeous, it would be better to be simpler.

Li Xianyun accepted it.

As a result, he just accepted it, and Dong Zixin's budget exceeded one million.

Director Dong Da also learned to slap himself in the face.

After watching the movie, Li Xianyun realized that Dong Zixin was right.

In films like this, you should not invest a lot. You should use all your emotions and sincerity on those "characters" to let them show their most natural, true, good and beautiful side, and it is the best.

Large investments will instead become a drag.

It was from that day that Li Xianyun was full of confidence in this film.

Even planned everything now.

So although the box office on the first day of this movie is not ideal, it is because the pet agent team does not have big names, and the actual investment in publicity and promotion is not that great.

What Li Xianyun wants is reputation, and he is also cautious. After confirming the movie viewing effect, he will increase the publicity.

Most movies are promoted before they go online, because they also take time to ferment. The biggest advantage of doing this is that they can maximize the effect of publicity and strive for enough audiences to enter the venue from the beginning. There are many viewers at the beginning, and the theaters are scheduled for more films, so promotion is generally the first.

But Li Xianyun is different. His total investment in this movie is more than 20 million, so he is not afraid of losing money.

Compared to spending millions of dollars on promotions, he believes more in the role of "tap water".

Quality is the key to everything.

In fact, it is not that big producers do not pay attention to quality, but the quality is like a goddess, and is often out of reach - many bad movies are also carefully produced by directors.

Even Li Xianyun himself is not sure whether I like the pet agent team because of my personal emotional factors.

Li Xianyun, who attaches great importance to cost-effectiveness, investing 10 or 20 million in advance is his limit, but as long as he has a good reputation, he will immediately follow up and take the opportunity to speculate on the east wind.

At this moment, Li Xianyun said directly: "I will continue to strengthen publicity and promotion later. As for your side, this time I have lost money and collapsed houses. Don't expect Yehuo movie. I said this is not for show off. If you and I cooperate, I can guarantee you to make money."

"You are not the one who gives money for free." Feng Min said deeply in a deep mood.

"Yes. I need you to do me a favor."

"What?"

Li Xianyun thought for a while and said, "I want to bribe the theaters."

"What did you say?" Feng Minzhong was shocked: "Are you kidding? Do you know how much it costs?"

"Well, it's about tens of billions." Li Xianyun shrugged.

"Can you take it out?"

"Of course I can't take it out." Li Xianyun smiled and said, "I won't buy their cinema directly, and Sun Junliang can't sell it. But I can invest in the shares!"

Investment?

Feng Minzhong immediately understood.

Tongda has nearly 600 theaters, with an asset scale of up to 22 billion.

If it is listed, it is easy to inflate it at will.

In this way, Tongda Cinemas is not only a cinema, but also some real estate.

It is worth noting that Tongda Cinema is not a branch of Shengda Group.

A branch is a subsidiary of an enterprise and is a non-independent legal person.

Tongda is an independent legal person, and Shengda Media is just the largest controlling shareholder.

Therefore, Tongda Cinema has its own board of directors and its own equity structure. However, as the largest shareholder, Shengda Media has a great influence on Tongda, so Tongda Cinema is often nicknamed Shengda Cinema.

Shengda Media only owns 23.4% of its shares in Tongda Cinemas, and the remaining ones belong to hundreds of large, medium and small enterprises.

Interestingly, Shengda Media is a listed company with a market value of up to 100 billion at one time, but later it fell back to about 30 billion. However, the industry will not calculate it like this. In Li Xianyun's eyes, Shengda is at most 16 billion in size.

And Tongda Cinemas has reached a scale of more than 20 billion before it was launched.

The unlisted subsidiary is larger than the listed holding company. The result is that Han Qiu, the boss of Tongda Cinemas, once slapped the table and talked to Sun Junliang.

A year later, Han Qiu was eliminated.

The King of the Office Palace Fighting is well-known. If you say you do it, you will be useless even if you are an independent legal person, it is useless to be the boss.

In this way, Tongda Cinema is still accepting financing - like Li Xianyun, they don’t mind releasing the shares of the Cinema. After all, it’s important to have assets and stable returns, and what they need is the foundation, which is most suitable for financing.

When a certain piece of land appreciates, you can use the rights in your hands to divest it out.

It's that simple.

This is also the biggest difference between China and the former world. China is now vigorously developing the entertainment industry and has many policy benefits, so it is more convenient to acquire land in cinemas.

Feng Minzhong nodded: "If Yisheng Media wants to rise in the future, it must step on Shengda, but Shengda Media has 12% of the theater chains in the country. Now Sun Junliang has not turned against you yet. If one day he feels that you threaten his status, as long as the theater chains jammed you, it will be difficult for your film to sell well."

"That's right." Li Xianyun admitted: "I must prepare for the future."

"But he can't let you invest."

"That's why I want to find you. No matter what, Sun Junliang cheated you this time. You have ten cinemas under your command, but it doesn't make much sense. It's better to go over and be a small shareholder." Li Xianyun smiled.

"And transfer the shares to you?"

"You know others. I will give you a discounted price, but don't expect too much. Speaking of which, you owe me too." Li Xianyun said with a smile.

Feng Minzhong shook his head: "I don't disagree. The question is, what are the benefits of this to you? Even if you go in, you are just a small shareholder."

Li Xianyun understateed: "I will sell you my forty-five cinemas first. Add your ten, which means fifty-five, and the valuation should be up to 2 billion. I guess eight points will be fine if I put it on Tongda's plate. Of course, this is not important. After all, Shengda is more than 20%. But it should be ranked in the top five."

Feng Minzhong nodded.

Tongda Cinemas shares are too scattered, and they are still in the top ten if they don’t make it to the top five at eight points.

But so what?

Li Xianyun said: "That will you be qualified to initiate a proposal. If Sun Junliang wants to attack my films in the future, it will affect the income of Tongda Cinemas. As a shareholder, he has the right to initiate a shareholder meeting."

Feng Minzhong understood, and he looked at Li Xianyun in surprise: "You want to secretly control Tongda Cinemas?"

Li Xianyun replied calmly: "If Shengda Media is sensible, it is impossible for such a thing to happen. If it is ignorant, it will hurt the interests of all shareholders. Then you have to step down and step down. You said... If Yisheng Media can make money in the next film, do those shareholders hope that I will be in power? Or do you hope that Sun Junliang will be in power?"

This made Han Xinyu and Feng Minzhong confused collectively.

I'm fucking, you really don't want to pay for your feelings. With this little capital, you have to take over the entire Tongda Cinema?

but……

Hold!

It does work!

Sun Junliang did not commit suicide, Li Xianyun had no chance, but he didn't need any chance.

So is Sun Junliang a person who does not commit suicide?

No, he is a professional manager, and everything he does is consider his own interests.

He will definitely do it.

If you don't do it, it's not him.

Just like this time, for himself, I cheated Changxin.

For Li Xianyun, this matter is not harmful to him.

Become a shareholder of Tongda Cinemas, you can attack and defend while advancing. You can get dividends even if you are not good.

Thinking of this, Sun Junliang sighed.

He looked at Li Xianyun: "You have to give me a good price for those cinemas."

Li Xianyun replied: "How about you consider all the money as the shares you and I will cooperate with later?"
Chapter completed!