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Chapter 15 Commercial Street

In the office, Li Xianyun said: "Tourism demand and commercial monetization are essentially paradoxes. Visitors need scenic scenery that can attract enough space and comfort, but the commercial street requires sufficient passenger flow and strong monetization capabilities, which makes the two essentially different in construction. Ghost towns are better at creating an area that allows tourists to enjoy themselves, and we have extremely high requirements for space. In order to avoid the decline in tourists' travel experience, we will even reduce the existence of some shops."

This is why the more immersive the place, the less you need too many shops.

Because that will ruin the experience.

Can you imagine that you came to an ancient building environment in the prosperous Tang Dynasty, but those quaint buildings were all modern small business?

Severely damaged scene experience.

But it can't be without it!

After all, monetization needs must be considered.

Therefore, most of the time, commercial streets and tourist attractions built with ancient style have certain restrictions on shops. Don’t think about modern electrical appliances, luxury stores, etc., try to sell local specialties, souvenirs, snacks, and stylish hotels, etc., mainly to ensure that the people are the main focus.

In the doomsday town of the ghost city, Li Xianyun is not allowed to exist even in shops... The bustling operation of a bunch of shops is still the doomsday?

It is precisely because of the high requirements of Li Xianyun and Jiang Zheng that the immersive experience in the ghost city is particularly outstanding, otherwise it would not have been possible that the response would be so strong without a large number of advertisements.

It can be said that Li Xianyun and the others have been pursuing tourist experience from the very beginning.

It cannot be said that they only have this long-term vision, but most businesses do not have such confidence.

Plug-in is ability and confidence, which makes you dare to take risks and make the right choice - the reason why most of the correct choices are abandoned is not because merchants are short-sighted, but because of high investment and high risk.

For this reason, in Li Xianyun's view, the commercial street planned by Xiangweicheng is destined to be much smaller than that of the ghost town due to its requirements.

Of course, the commercial street is not without its advantages.

One is in the city, with good location and large natural passenger flow. The other is that there is no ticket charge and the threshold is low.

This makes the commercial area not less passenger flow than ghost towns, but the monetization ability may not be strong.

The reason is very simple, tickets are hard income!

The same daily passenger flow of 10,000 yuan is indispensable for the Ghost Town customers. The remaining value-added services are independently selected, but tourists on the commercial street can walk over without spending a penny.

So no matter how fast your turnover is and how large your passenger flow is, even if the average daily passenger flow is 30,000, the consumption of passenger flow may not be stronger than that of the ghost city.

But this is not something Wei Cheng needs to worry about.

Because they rely on land rent!

If the business is good, the land rent will definitely increase. If the business is bad, the land rent will not be cheap.

As long as the people in the business department are fooling each other, there will always be a steady stream of small businesses coming in, and they are the only ones who are unlucky.

It is precisely for this reason that Wei Cheng really needs a loud sign to make his name.

To put it bluntly, his commercial street is either selling experience, but selling signatures!

No wonder Wei Cheng came over to see him personally when he heard that Li Xianyun was coming.

From this perspective, Li Xianyun can imagine that this so-called immersive experience will not leave too much space for the secret room - after all, it is just a fool.

This made Li Xianyun feel a little excited: The essentials of merchants are to make quick money first, but the sky falls and the earth falls and it’s all my business?

Wei Cheng didn't know that Li Xianyun had seen through his thoughts and was still happily saying: "It doesn't matter. With the golden sign of Yisheng Ghost City, it will definitely attract countless small businesses to settle in."

Haha, you won't hide it.

Wei Cheng is a traditional businessman. In his opinion, brands are used for monetization.

So the essence of the problem is also a price question.

Wei Cheng said directly: "How is it? Mr. Li, are you interested in visiting our company? I can introduce our detailed development plan to you. This project has been completed and you will say at least 2 billion a year."

"Twenty billion?" Li Xianyun said: "There are a total of 200 acres of land. If you start a building, the business area of ​​2,000 acres will be better, which is 1.33 million square meters, which is an average of four to five yuan per square meter?"

If Fengqing Street cannot build a building, it will become a commercial center and lose its flavor. Therefore, it is generally about the same as the third and fourth floors. If the tourist walkway is removed, two hundred acres of land can produce two thousand acres of business area.

Sure enough, Wei Cheng shook his head: "The maximum is 1,500 acres. The price depends on the location. The specific price has not been decided yet. If you are there, 8 yuan is not a problem."

Li Xianyun smiled.

Land rent also depends on the local area. Generally, commercial streets in second-tier cities are better than four or five yuan per square meter.

Of course, if it is a place like the capital of the Demon City, there are only a few dozen yuan per square meter in the prime area.

Dong'an is a second-tier city, and the general area is only about four or five yuan.

Eight square meters per square meter is already relatively expensive. For this price, fifty square meters are 400 yuan a day, and the monthly rent is 12,000 yuan. Opening a small restaurant of 200 square meters will cost more than 30,000 yuan per month.

As for how much money the merchant can pay for the capital, it depends on what business it is doing.

Wei Cheng did not hide his concealment and told him that as long as Yisheng Media is willing to join, the land price can be increased to more than eight yuan, which means that he must have asked Yisheng Media to invest in shares - only if he requires a shareholding will he give an overvaluation, otherwise the opposite will be made.

Li Xianyun has been in the business world for so many years, and now the boss opposite him sticks out his butt, he knows what the other party wants to shit.

Wei Cheng must have asked him to publish a brand and copyright again, and maybe he also needs to pay for technology.

A six billion investment is probably a boast, but in fact, four billion is the most important thing.

But Wei Cheng thought too well, so Li Xianyun had already denied this possibility in his heart. If I want to do this, I can't come to you, but I can learn from your ideas.

So I just smile.

At this moment, the floating ghost talisman suddenly appeared in Li Xianyun's hand.

Come and eat!

Come and eat!

Seeing this, Li Xianyun looked around quietly.

No abnormalities were seen.

However, this office is relatively small. If you are outside the office, you may also find it.

Mirror House!

Thinking of this, Li Xianyun stood up and said, "Sorry, I'm drinking a little too much tea, I'll put some water first."

Lin Chunsheng smiled and said, "Go out and turn left and keep moving forward."

"Okay." Li Xianyun pushed open the door, but walked straight towards the mirror house.

When I arrived at the door of the mirror house, I pushed the door down and found that the door was open.

Li Xianyun pushed the door open and entered, and saw that the mirror house was empty and there was no one.

Where is Han Ping?

Li Xianyun was surprised.

He looked around and suddenly his eyes fell to the mirror.

In the mirror, one of them smiled at him.
Chapter completed!
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