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814, "The Old Man and the Sea" published overseas (2/4

In the morning, Li Xiang sent Dou Dou Shishi to kindergarten, and saw Chen Leyu sending Xiaoyouzi to school. Xiaoyouzi ran over excitedly, but this time, he did not look for her two young ladies at the first time, but Li Xiang: "Brother, have you become Xiaonan's brother? How did you become?"

Li Xiang smiled and said, "I changed like this." As he said that, a candy suddenly appeared in his hand.

"Wow~~~~" Xiao Yuzi was extremely surprised, "You can do magic."

Dou Dou curled his lips and left without any interest, and Li Daxiang would lie to the little girl.

Shishi stood aside, watching with relish like Xiao Yuzu.

Li Xiang gave the candy to Xiao Yuzi and said, "Hurry and go to kindergarten with Miss Shishi to class."

Watching them enter the kindergarten, Chen Leyu smiled and said, "I heard Xiuzhen say yesterday that you recognized Xiao Nannan as your sister. It was both unexpected and not surprising. There will be someone to support you in the future."

Li Xiang said: "No surprise, you have to know what my nickname is in the entertainment industry."

Chen Leyu said: "Brother."

Li Xiang: "So, everyone is my sister." I want to sprinkle my love on the stars and seas.

After saying goodbye to Chen Leyu, Li Xiang drove to the studio. Gu Qijing said: "People from Huaxia Bookstore and Dingding Bookstore wanted to visit the studio in the morning."

While Li Xiang took out the laptop that he brought home to the weekend, put it on his desk, opened it, sat down, and asked, "Is it a matter of overseas publishing a result?"

Gu Qijing said: "The translation version of 12 languages ​​has been released. Since last week, the bookstore has been looking for overseas partners. Now there are preliminary results and I want to report them in person."

Since Wang Yinzhen arrived at the studio, Gu Qijing's responsibilities have changed in life, and she has gradually become independent from Li Xiang's assistant. Now, Wang Yinzhen is responsible for the music business, while Gu Qijing is mainly responsible for the sector business, and Xiao Zhang is under her leadership.

Li Xiang said: "Then ask them to come over."

As he said that, he opened the drawer of his desk, took out a box of mints, and unscrewed the lid but it was empty inside.

Gu Qijing said: "I just bought two boxes here and haven't had time to put them here yet."

She took out two boxes of peppermint candies from her pocket, the bear brand. After following Li Xiang for so long, she had already felt his taste very clearly.

"Thank you." Li Xiang said, smiling and took it, unscrewed a bottle of lid, poured two into his mouth, and then put the bottle into the drawer.

Gu Qijing said: "I'll go to call the two bookstores first and ask them to come here now."

Not long after she went out, she took Xiao Zhang into the office and said, "It will take them 20 minutes to arrive. I will report the general progress to you first. They will have more details later."

Li Xiang replied to Youyi on the computer, then closed the computer, got up and went to the sand area to listen to them report on the progress.

About a quarter of an hour later, a vice president in charge of overseas markets in Dingding Bookstore arrived first, and a female secretary was behind him, introducing himself as a promotion manager, not a secretary.

In less than 5 minutes, the vice president in charge of overseas markets of Huaxia Bookstore also arrived, and two young men were also there.

Li Xiang said: "Thank you, thank you for your hard work during this period. Now the sales of "The Old Man and the Sea" in China are so good, you have taken the credit."

The vice president of Huaxia Bookstore smiled and said, "The iron must be strong himself. The main reason is that the book is really good, otherwise it will be useless if we talk about the lotus, and no one will buy it."

The vice president of Dingding Bookstore also said: "Only we can sell well if the books are good. If you sell well, it doesn't mean everything. At the end of the year, we still have a lot of work to do, such as preparing for next year's awards and evaluation work. Don't worry, Li Xiang, the quality of books is obvious to all and has a good reputation. If we do public relations, we will definitely help you win several important awards."

The so-called public relations do not mean bribing relationships, but some essential relationships, such as giving them to critics and writers on the jury to a collectible version of "The Old Man and the Sea". People don't care about this, but this is politeness. When politeness comes, people will open it and read it, and maybe they will fall in love with it as soon as they read it. But if you don't give it to them and think that the books are sold well, they must have read it, and then they may miss the award. This is similar to the Oscars and Golden Globes selection. Whenever the award season comes, the film company will find various relationships and strive to give all judges a movie disc.

People from Dingding Bookstore said: "Good books should be shared. Now they are sold so well in China. Li Xiang, like us, has seen the prospects of the overseas market. During this period, the versions of several major languages ​​have been translated, and the proofreading and the like have been completed. We and Mr. Zhang and others have selected overseas publishers together. Today, we are discussing this. Some key matters need to be finalized."

Mr. Zhang from Huaxia Bookstore said: "Let me say it."

Mr. Ding from Ding Ding Bookstore said: "Okay, then I'll explain the situation in detail."

The content he told was basically the same as what Gu Qijing told Li Xiang just now, but in more detail. Finally, he heard Mr. Ding say: "Now, Mr. Zhang and I both tend to four publishers, namely the French Larus Publishing House, the German Besman Publishing Group, the American Hill Publishing Group, and the McGraw Publishing House. This time, the four publishing houses are the leaders of the European and American book markets. After we gave them a publishing invitation, they were all very interested and basically talked about it for two rounds. Among them, the French Larus Publishing House even took the initiative to talk to us for 5 rounds, and they were very willing."

Li Xiang asked: "Now I need to make sure to negotiate with these four publishers, or choose a few from them?"

Mr. Ding said: "Just select two to three companies. You can't just entrust it to one company, or you can't entrust too many companies, which is not good."

Li Xiang asked: "Dingding Bookstore and Huaxia Bookstore have no branches overseas? For example, the European market is one of the largest book markets in the world. You two are so big that it is impossible for you to have no branches to open up the market there, right?"

Mr. Ding smiled and said, "Of course, in this regard, although Dingding Bookstore has not been established for a long time, we have set up branches in 32 countries and regions around the world to develop local markets. The overseas marketing network of Huaxia Bookstore should be more complete, right Mr. Zhang."

Mr. Zhang said: "We have been operating for a long time and now have 12o publishing branches in 95 countries and regions around the world."

Li Xiang asked: "Then why can't you publish "The Old Man and the Sea" directly overseas, and why do you need to find another publisher?"

Mr. Ding said: "This is related to the policies and regulations of each country. Most countries have strict management of this aspect. For example, if foreigners want to set up publishing houses here, it is not impossible, but it is difficult. If you want to become bigger and stronger, you have almost no advantage in competing with local publishing houses. The same situation we are facing, it is already difficult to get the qualification of a publishing house first, followed by a marketing network. Finally, the promotion of business books is very important. Without media resources, it is too difficult to strengthen the publishing house. The four publishing houses I just told you that basically have their own publicity channels, and they even belong to a large media group themselves. The branches we set up now are more about contact, communication, coordination and supervision."

Mr. Zhang said: "We also want to directly represent the overseas publishing business of "The Old Man and the Sea", which saves a lot of trouble, but our self-knowledge ability is limited, so we can only find large overseas publishers."
Chapter completed!
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