In the Yunji Hotel, in the conference room, the expert group of China Culture Overseas Promotion is holding a regular meeting once a month.

When discussing the recommended works, Director Wang Zhijie of the Ministry of Culture said: "Our expert group is to recommend excellent works overseas and introduce Chinese culture to the world. The works recommended by all the experts just now are very excellent, and I agree with them. However, we only have 40 places a year, so we need to choose the best ones."

"I think this is a very meaningful thing. I studied advertising communication in college and belong to the human resources institute. I have always liked reading and reading good books. Since the Ministry of Culture asked me to take the lead in promoting this overseas cultural promotion plan, I have gone further, studied many overseas, and heard from experts to talk about many insights about the current situation in our country, and have benefited a lot. Over the past period, I have also had a few immature views and I want to share them with you."

Everyone asked him to speak.

Wang Zhijie said: "Our promotion plan started the year before yesterday, and it was not too long, and this year has been three years. In the past three years, with everyone's joint efforts, many achievements have been achieved, and the achievements are obvious to all. The Ministry of Culture, all sectors of society, and especially the world, are very affirming of our work. But now we are an internal meeting, and I won't talk about the praise here, but I will talk about some points that we still need to improve."

"To be fair, although the works we have promoted in the past three years have won some awards, their influence is actually limited. This limitation is mainly reflected in two aspects: one is the insufficient amount of awards we have won, and the other is the insufficient sales and social popularity of the works."

"I have been thinking about the reasons for this. First of all, this is not to say that our works are not good. Our works are all very good, in-depth, and tell good stories, but... I think about it, maybe the problem lies here. We tell good stories, but foreign readers can't understand it or understand it. I have a deep understanding of this. I once visited Israel with Professor Wang Hongxiang. A college student there asked him about "The Great River Goes East", saying that there are many places that I can't understand and asked where I can't understand. I thought it was a very in-depth question, but I didn't expect it to be very simple."

"Later we discussed that it was not that college student who was not smart or smart would not read a book like "The River Goes East" in China. We discussed it all the way until we were on the plane back home. In fact, for us, the questions asked were very simple, but for them, these questions were not simple at all. Because these questions have one thing in common, that is, they are full of oriental ways of thinking, which is a very different set from theirs."

"In extension, why does a good book tell a very wonderful story in our opinion, but not many people abroad read it. The story does not have the difference between the East and the West, but the storytelling method has its own method. The problem lies in the method of storytelling. Another point is that when we tell stories, we convey a very oriental idea. When we look at the West that sells well in our country, the things they convey are often the most basic and generally recognized truth, goodness and beauty of human beings. This is a moral code that is shared by all mankind, so people in any country do not seem to have a barrier..."

Wang Zhijie talked a lot and led the participants to participate in the heated discussion. It was getting late at night, almost 12 noon. As the host, Wang Zhijie said: "I talked a lot today and it was very rewarding. It's noon soon. Everyone can eat and chat. I invited a young friend and I have been waiting for a whole morning. When I have dinner, everyone can talk to him. I believe you will be very interested in him."

Many people ask who it is.

Wang Zhijie said: "Everyone has heard of the name, it is Li Xiang, the author of "The Old Man and the Sea".

Someone immediately said: "When it comes to Li Xiang, I have always wanted to recommend this book. I have read "The Old Man and the Sea" and many people around me have read it. It is very exciting. Why can't it be included in the overseas promotion plan? Moreover, the values ​​and storytelling methods of this book are very consistent with what Wang Si said just now. I think it will definitely be very popular if it is promoted."

Someone immediately asked a question: "This book was released this summer, and I haven't heard of them as an overseas publication."

Wang Zhijie immediately said: "They have this plan. Li Xiang comes today, but in fact, he wants to discuss with you the overseas publication of "The Old Man and the Sea". You are experts and newcomers, so you need to ask everyone for advice. Is this good? Is it okay to delay everyone's time and we will have dinner 10 minutes late. Now I invite Li Xiang in to tell you about the book "The Old Man and the Sea" and also listen to his overseas publication plan."

Everyone said it was okay, it would be okay to eat later. Everyone was smart, and immediately knew that Wang Zhijie was praising Li Xiang and "The Old Man and the Sea" and gave face to him. Even if he didn't give face to him, he would make the book "The Old Man and the Sea" and everyone was happy to recommend it.

Without Wang Zhijie's instructions, a staff member immediately went to the next office to invite Li Xiang, who had drunk all morning tea.

Soon, Li Xiang pushed the door and appeared in the conference room. He smiled and bowed to everyone first, and said, "Dear teachers, I'm sorry, I'll waste everyone some time. I'm Li Xiang..."

10 minutes is not enough. Lunch is a buffet. When Li wanted to eat, there were always people around him. After chatting with him, others came immediately.

Wang Zhijie said to Li Xiang with relief: "Everyone agrees with you very much. You can listen carefully to the suggestions you give you. They are all about experience."

Li Xiang said: "I know, and a lot of suggestions just solve my doubts."

Wang Zhijie said: "You have signed a contract with the French Press?"

Li Xiang said: "Yes, I just signed the contract yesterday, and the agency rights of "The Old Man and the Sea" in Europe were handed over to them."

Wang Zhijie said: "The French Gongoll Award will be selected in November. Do you have any ideas? If you have any ideas, you must work hard to do public relations."

Li Xiang said: "It's like you, we're already doing our work."

Wang Zhijie's eyes lit up and he asked, "How is it? Is there any progress?"

Li Xiang said: "I just signed the contract yesterday and the work has just been planned."

Wang Zhijie: "Then you have to hurry up. There is not much more. The list of the Goncourt Awards will be announced on November 15th."

Li Xiang said: "It is indeed very tight time. The new book industry only takes less than half a month. It is not realistic to rely on the market popularity to attract the attention of the jury. So now we are looking for relationships and hand over "The Old Man and the Sea" to the old gentlemen of Gongguer Academy."
Chapter completed!