The atmosphere in the conference room was a little frozen. Xu Wenruo ignored the vice president who clearly expressed his opposition, but instead looked at Mr. Wang who was silent on the side.

This kind-hearted Mr. Wang saw Xu Wenruo's gaze and easily understood the meaning he wanted to express in his eyes.

"If it is to be released on the New Year holiday, how confident will Director Xu have, such as what achievements can he achieve."

After careful consideration, Mr. Wang raised another question, but his eyes were more serious than before.

"I can't make any guarantee. If you say something casually, it's irresponsible. What I can guarantee is that this movie will never lose money. As long as the promotion can keep up, we will definitely make a profit, but it's just a matter of how much we can make in the end."

"The more resources you invest now, the more you gain later."

Xu Wenruo met Mr. Wang's eyes without any fear. His meaning was very obvious. Xingxun Pictures must do its best. It is impossible to sit and enjoy the success.

So far, "Talk Expert" has invested a total of 30 million yuan in filming. As long as it can win 100 million box office, Xu Wenruo can recover the cost.

According to the previous contract, Xingxun Video Branch and Film Branch have to spend a total of 20 million yuan for publicity and distribution, so the total investment amount announced to the public is 50 million yuan.

The normal tax payment and the sharing of theaters account for about 40%. In other words, "The Trick Expert" only needs to win a box office of 100 million yuan and completes the task, all of them will be earned later.

The reason why the vice president of Xingxun Pictures just now opposed the release of the movie on the New Year's Day is very simple. Everyone knows that the New Year's Day is a piece of fat meat, but not everyone can eat meat.

Several invested movies can almost win 70% or 80% of the box office. This is a winner-takes-all game. Several movies that break through successfully can eat all the fat, and the remaining movies become cannon fodder.

Therefore, the vice president wanted to release it in a safe way. For example, after the New Year, without blockbusters, with the promotion and screening volume of Xingxun Film and Television, he could easily achieve good results.

However, the post-New Year period is not deep, the box office ceiling is very low, and the best result is only a few hundred million box offices. The winner of the New Year holiday can at least win a box office of one billion.

This vice president wants to make money safely. If he can win a box office of 300 million, according to the investment ratio, Xingxun Pictures can win a return of 80 million, and the investment of 20 million is quadrupled in three months. This return rate is simply invincible.

Xu Wenruo's idea is different. Compared to making money safely, Xu Wenruo wants to compete. Compared with the return on investment, what Xu Wenruo wants to see is that the movie wins a high box office.

"I understand. Let's first study the current opponents of the New Year holiday. Mr. Zheng, please introduce the situation of the New Year holiday to you."

The vice president named Zheng was not angry after hearing what Mr. Wang said, but took a sip of water very calmly and picked up a document from the table.

"I have done some research on movies released during the New Year holiday before, so I don't agree with the release during the New Year holiday, because their strength is very strong. I'll introduce it to you first, and you may understand it."

"The first thing that is to bear the brunt of the New Year holiday is "The Legend of the Gods" filmed by director Chen Cheng. The luxurious configuration of two actors and one actress is the one that is the most popular. According to the current form, the first place in the New Year holiday is almost scheduled."

"I would like to mention one more sentence: This "Fengshen Ji" was invested and filmed by Huayi Media. I don't need to say more about their promotional and distribution skills, at least we can't compare."

After hearing that it was Huayi Media's investment, Xu Wenruo frowned slightly. He looked up at Vice President Zheng, and then asked a question.

“When will they choose to release?”

"The specific release date is not mentioned, but according to my guess, it should be the first day of the Lunar New Year, and they will not let go of this golden period after the Spring Festival."

Xu Wenruo nodded, then signaled Vice President Zheng to continue the story. Vice President Zheng looked at Xu Wenruo with a hint of deep meaning, but then he began to introduce other videos of the New Year holiday.

"The Flying Dragon Police Detective, starring Kung Fu superstar Fang Long, is the most well-known Kung Fu superstar in China. Fang Long is also a regular visitor in the New Year holiday. As long as his movie is released, many people will sell their face, so the box office will not be too bad."

"The Blue Ocean Crisis 2, filmed by the new director Zhuang Xinmin, was also announced to be released on the New Year's Eve. Last year, the first Blue Ocean Crisis won a box office of 1 billion yuan in the New Year's Eve. This sequel was created by the original team. Taking advantage of the previous film, they are also coming in full force."

"The Happy Tenant starring actor Zhao Rui is also set for the New Year's Day. Zhao Rui is currently the highest-grossing male actor. It has now reached 8.9 billion and will soon exceed 10 billion. This year's New Year's Day is the time for him to become the first person in history. Zhao Rui is bound to win the box office of the New Year's Day."

"In addition, there is also the foreign blockbuster "Mechanical God of War 3", which is a very classic IP, which can cause a ratings frenzy every time it is released, and I think this time is no exception."

"There are more than a dozen movies released during the New Year holiday, but compared with the above movies, these are not competitive, so I won't describe them too much."

"Now you understand why I don't agree with the release of the New Year holiday. Compared with the above movies, we have no competitiveness and can only be cannon fodder for them. Therefore, I don't agree with the release of the movie on the New Year holiday."

After listening to Vice President Zheng’s remarks, the conference room fell into a brief silence, and no one spoke, as if thinking about whether it was the right decision for Xu Wenruo to insist on putting the video in the New Year holiday.

"The names of these movies do sound very powerful, as if each of them has the ability to top the New Year holiday. But if a movie can determine the outcome by looking at the audience's evaluation, but by looking at the investment and the celebrity status, then there is no need to be released. Just compare it directly."

"I don't think we should be underestimating ourselves. Compared with investment and celebrity status, we are indeed inferior. But the final decision on the film's results is the audience's choice. I believe that the quality of this movie will definitely achieve a good result."

"Indeed, it is very safe to put the schedule a little later, but if we choose to successfully hit the New Year's Eve, then our gains will be huge. Don't you really want to compete with those blockbusters?"

"If a person has no dreams, what's the difference between it and a salted fish?"

After Xu Wenruo finished speaking, the conference room was still very silent. Everyone made their own choices in their minds. Soon, Mr. Wang's eyes, who had been silent for a long time, became much more firm.

"I agree with Director Xu's decision. We really need to fight. Even if we don't have a big hope, we cannot give up. Those who have ambition will succeed. We have not made any efforts yet, so why should we give up easily?"

"First let's discuss it first. If the movie is placed in the New Year holiday, it is more appropriate to choose that day to release it."

In the end, Mr. Wang decided to release it on the New Year holiday. Compared to making money with a safe investment, he prefers to achieve results. After all, Xingxun Group established a film and television branch, which is definitely not just to make the small amount of money in front of him.

Xingxun Pictures’ main business is to help the headquarter expand its influence, deploy various industries in advance, and enhance the group’s risk resistance. Making money is the second best.

Even if you make money, you must consider long-term interests and short-term investment returns. For giant companies like Xingxun Group, it is somewhat irrelevant.

Xingxun Pictures has spent a lot of money in the past two years, but in order to lay the foundation, the headquarters chose to pay the bill, but the investment is not a bottom-line investment. The headquarters definitely hopes to see the results.

At the previous annual meeting, Mr. Wang was criticized by the group's executives, hoping to see the results as soon as possible. Now a movie that can achieve results is placed in front of him, so how can Mr. Wang not cherish it?

"I'm definitely better off on the New Year's Day. The golden time of the New Year's Day is definitely after the Spring Festival, but there must be more monks and fewer meats during this period, so it's very good to choose the New Year's Eve."

"The competition will be very fierce on the day of Xiaonian, but generally blockbusters will compete for the prime time. If you choose movies released in Xiaonian in advance, you will not be that powerful."

"We are not without opportunities. A few super blockbusters are definitely not bad. As long as we can carry out a wave of fierce publicity topics, we will definitely achieve unexpected results."

"And the most important point is that we choose to release the New Year's Eve early, which is to play to our strengths and avoid our weaknesses. What we are most worried about at the moment is the volume of screenings. Especially when we are confronting several blockbusters head-on, the amount of film we get will definitely be minimal."

"Since that's the case, we might as well give the right to the audience, so that the audience can choose which movie to watch. Everything is spoken with strength. Once released, our box office will achieve good results. Even if we face the impact of several blockbusters in the future, we can still maintain a certain box office. After all, theaters will definitely not be able to get along with money."

After Xu Wenruo finished speaking, Mr. Wang's eyes gradually filled with light. Hearing Xu Wenruo's analysis, he now felt that he might be able to achieve something when it was released on the New Year holiday.

"Okay, well said, Director Xu was very thoughtful. Even if you choose to fight, we will accompany you to the end."

"The "Trick Expert" is scheduled for the New Year holiday. It will be premiered on the New Year's Eve. In the next period of time, all departments will take action immediately, especially the publicity department will work overtime to sort out a publicity plan."

"In addition, the distribution department will also start PR and try its best to win every theater. My bottom line is that every theater that cooperates with. The screening volume cannot be less than 30%, and you must choose a better time."

"Did you understand?"

Mr. Wang became decisive in an instant, and his eyes were fixed on several department heads attending the meeting. These people were all in silence when Xu Wenruo and Vice President Zheng were arguing with each other. Now, when they heard Mr. Wang's orders, they instantly became full of anger.

After all, who doesn’t like to challenge the New Year’s Day? They just didn’t have the opportunity to participate in the competition for the New Year’s Day. Now that Xu Wenruo gives this opportunity, the heads of these departments are still very excited.

If "Talk Expert" can achieve good results in the New Year holiday, then they will also feel very honored, after all, the success of the movie is inseparable from their efforts.

On the contrary, Vice President Zheng’s decision has little to do with them. It is the company’s business that makes sure to make money. The company’s income has little to do with these workers. If you achieve results normally, you won’t get too much bonus.

Instead, it is a competition for the New Year holiday. Once the box office explodes, each participating staff will not only feel honor, but also receive a large bonus. At this time worth celebrating, the company is generally not too stingy.

Therefore, the heads of the department of Xingxun Film actually agree with Xu Wenruo's decision. They also want to make an impact on the New Year's holiday, but due to the face of Vice President Zheng, they dare not publicly object.

So when they heard Mr. Wang’s orders, they immediately responded. It was not difficult to hear from everyone’s tone that each of them was full of energy.

"Don't worry, Mr. Wang, we will definitely come up with a publicity plan that will satisfy you."

"I started contacting major theaters when I got back, and I would definitely not drag everyone down. If it was the prime time of the Spring Festival, I was really not sure, but I still have some confidence in the Little New Year."

Looking at the high-spirited employees below, Mr. Wang's face also became a little relieved. He had now felt that he had indeed made a very correct decision. Even the middle-level leaders below knew that it was time for Xingxun Pictures to make a big move.

Xingxun Pictures is a big company. It has been almost calming down the enthusiasm of its employees after making small fuss. The company's previous practices are completely inconsistent with the company's identity.

You should know that Xingxun Pictures has been established for two years and has not even participated in a movie with an investment of over 100 million yuan. Xu Wenruo's film has been considered a very large investment.

Previously, Xingxun Pictures either cooperated with large first-tier companies and invested some money to increase their growth experience, or invested in small-cost movies, hoping to discover some talents from them.

This development strategy does not have much problem. If you develop steadily, you will not make major mistakes, such as investing a large amount of money in a movie and then losing all your money.

However, this correct strategy has consumed a lot of passion. In the past two years, both the senior executives of Xingxun Group have been a little dissatisfied, and even the enthusiasm of the employees below have become much decadent.
Chapter completed!