Chapter 1070 Super high ratings(2/2)
[Hurry up and put it on the BenQ store. I want to buy it and make it my mobile phone ringtone. 】
【I agree.】
【Is a new album going to be released? Will this song be in the new album? 】
[How about making a Chinese album, I love listening to it.]
【Although I don’t understand the lyrics, I like listening to them very much.】
[Hahaha, can I say that after studying Chinese for half a year, I can only understand I love you? 】
[Then you are too good at it, I can still understand "say".]
…
"It's exceeded, it's been exceeded, it's been exceeded."
Inside ABC Company, President Dolent’s assistant Hakimi pointed at the computer screen and shouted excitedly.
Dorrent looked at the data displayed on the computer screen and smiled. This time, they bought it right again.
Because they had not purchased the broadcast rights for other theme days before, they had to spend 26 million US dollars to separately purchase the broadcast rights for the Deep Space New Year's Eve concert this time.
Twenty-six million doesn't sound particularly expensive, but the key point is that they only spent twenty-six million to share the broadcast rights with Turner Broadcasting Company and Duckweed.
I won’t talk about duck webs and duck webs. After all, it is an online live broadcast, the amount is limited, and there is not much overlap with the target audience of TV, so the impact is not big.
But Turner is different. Turner's channels have every chance of taking away a large chunk of their audience.
Looking at it this way, 26 million US dollars is not cheap, because they are in a weak position in this transaction, and may be cheated by Deep Space Company at any time. After all, Turner is now owned by Deep Space Company. If
Later, Deep Space Company tried some tricks to get viewers to go to Turner's channel, but there was nothing they could do.
When they made the decision to buy, Dorrent was under tremendous pressure. They thought that the price of 26 million US dollars was the same as the price they got for the Oscars broadcast rights. However, they got the Oscars broadcast rights.
It is an exclusive broadcast, no one else shares it with them.
Many people in the company feel that it is not worth it, and the price should be lowered, preferably to less than 15 million, or at least less than 20 million.
Dorrent has tried to bargain with Deep Space, but the results were unsatisfactory. Deep Space said that if ABC was unwilling to pay the money, they could give Turner Broadcasting $52 million for exclusive use.
When Shen Kong said this, Dorrent knew that bargaining was impossible.
In fact, it is more cost-effective for them to spend 26 million US dollars to obtain the broadcast rights than for Turner. Although the two companies spend the same amount of money, ABC usually pays more attention to the broadcast of entertainment programs. The audience watching will definitely want to
More channels than Turner.
Since the price couldn't be negotiated, and Dorrent really wanted it, he didn't hesitate and settled directly with Deep Space Company.
Now they have to see how effective this live broadcast is. If the effect is good, then their deal is right, and the pressure on Dorrent will naturally be gone.
And now, only halfway through the live broadcast of the concert, the number of simultaneous viewers has already exceeded the highest number of simultaneous viewers of the previous Academy Awards live broadcast.
Seeing this data, Dorrent was also very emotional. The popularity of Deep Space Company is too high now. You know, there are three live broadcasts this time, and the number of simultaneous viewers on their side has already exceeded Oscar. Plus, plus
Turner Broadcasting and Duckweed are definitely ahead of the Oscars by a long way.
In fact, before the live broadcast started, Dorrent's goal was not to surpass the Oscars. They believed that with diversion, there would definitely be less, so their goal was to have 70% of the ratings of the Oscars.
But this goal was achieved long ago, just a few songs into the concert.
Dorrent smiled and said, "Don't be anxious yet. Jay, Shakira, and Kelly haven't taken the stage yet. When they take the stage, the ratings will definitely skyrocket. Just watch, today's
At the same time, the number of viewers will definitely increase by 20%.”
The assistant nodded. He felt that Dorent's prediction was completely correct. Jay, Shakira and Kelly, the three of them combined have hundreds of millions of fans around the world, and the three of them have a particularly wide coverage.
The three people are not only famous in Europe and the United States, Jay Chou also dominates the Chinese market, and Shakira dominates the Latin American market. Their ABC live broadcasts can also be watched in Latin America.
But it turned out that their prediction was still conservative. In the last program of the concert, when Jay Chou and Shakira took the stage to perform "Dragon Dance", the ratings of the concert soared instantly, reaching 1.6 times the Oscar level.
Chapter completed!