[Jump] has been launched on the overseas market on Apple. Like 2048, it is taking the path of free foreign fees in China.

As for the domestic market, for Zhou Yujie, the success or failure of a game actually has little impact. As long as it can increase the number of users of the two core software Toutiao and Quxin, it is worth it.

After the internal test data was released, several senior executives of Toutiao Company became extremely optimistic about this game. In Zhang Yidong's words, "This game can be addictive. It is not like the general online games that make you want to play desperately, but as long as you have a little free time and you can't concentrate on other entertainment, you will open this game and play it."

...

Xiao Wang, who is far away in Yanjing, is a working person who is migrant in Beijing. He rents a house with a rent of up to 1/3 of his salary. He commutes every day for up to 3 hours. In addition to working overtime normally, every night, when she gets home, it has passed ten o'clock.

Excessive fatigue made her focus every time she got home, just wanting to lie in bed and read the news for a relaxed look. It was not because she liked watching it very much, but because she had too little time and was not enough to watch the drama, so she could only read the news with short content.

Originally, she just flipped through it casually every day, and often she fell asleep without looking at the content she was interested in. But a month ago, a colleague introduced her to download a news app called [Today's Headlines]. This app has opened up a new world for her.

The mobile page of Toutiao is very refreshing. You just need to flip up and down. You can operate it with one hand on the bed. More importantly, the contents inside are all about her interest, including entertainment stars, food, digital products, cars, housing prices, as long as she likes them, some contents that she is not interested in will only appear occasionally.

After having Toutiao, Xiao Wang's life has become much richer, because under the push of Toutiao, she tried to download a social software called [Quxin], which can find strangers of the same interests. After using it for half a month, she also found that this is not a fake publicity. She really talked to several people very well, and her interests and hobbies are similar. This may also be one of the possibilities for her to be single.

And these days, she has also become obsessed with a small game that Quxin comes with, called [Jumping].

The gameplay of this game is easy and without any pressure. When you want to play, you can play patiently for a long time. When you don’t want to play, you can press down with all your strength, and then you will smile when you watch the villain fly directly into the screen.

After washing up, Xiao Wang browsed the news and opened the interesting letter. Suddenly, he found that there was an additional point ranking list within the link of the mini game.

"The first place is 326 points?" Xiao Wang was almost stunned: How did this be done? The rule of jumping is very simple. If you jump at a short distance, you get one point at a time and two points at a long distance. Sometimes there will be extra rewards. Under normal circumstances, it is good that she can play 50 points.

Xiao Wang, who was a little confused, played a game. At 44 points, he made a mistake and the villain did not jump to the stone. The game ended, but the game interface gave another prompt. After reading it, she realized: "It was used to play it indefinitely."

"No, I have to try the first place, too." Xiao Wang said in his heart. She still believes in the keenness of her fingers. As long as she has a few more chances of resurrection, she will definitely get the first place.

......

As predicted by Toutiao Company, when Quxin launched the friend resurrection function, the number of information passed between users increased by 30% within a few days. After the ranking list was launched, the links for resurrection requests were further increased. In order to compete for ranking, many people sent links to friends without Quxin through QQ or text messages. Invisibly, Quxin's number of registered users was increased again.

Comparison and show-off are the main characteristics of Internet companies that use the personality of netizens. Whether it is social, gaming, consumption, or even WeChat Moments in later generations, in addition to allowing friends who have not been in contact for a long time to increase their impression, another purpose is to give many people an invisible opportunity to show off, such as where to travel just now, what kind of meal you are eating, or showing off your special ability, etc.

In reality, many people who play the jump game will immediately click on the interface to request the resurrection of friends from the death interface after the character of the game dies, but when you pull from top to bottom, all friends are gray.

Gray means that these people have used up the opportunity to "resurrect friends", and many of them are even agreed upon by each other. At the bottom of the friend interface is an option to invite friends, and the numbers inside are all users who do not register for Quxin in the mobile address book. As long as you select any of them, a link will be formed directly, allowing the user to choose to send it to the address book friends through QQ or SMS.

SMS can be sent directly, while through QQ, the user needs to paste the URL and then jump to the QQ interface to choose to send it yourself.

Naturally, fewer people use text messages, most of them still use QQ. When a friend receives the message, once downloaded, the game characters will be resurrected, and new users who download will also have more privileges in terms of [jump].

Seven days after Shake went online, Zhou Yujie felt the company early on. During this period, he would ask Quxin's data every day.

Lin Youde had already prepared the data and said, "Mr. Zhou, through our backend statistics, during this period, our Quxin has added almost 900,000 users, but most of them are just logged in and there is no movement."

"It doesn't matter. As long as it works, it means that this trick is very effective. As for many low-active accounts, this is the time to test our business capabilities. It is time to allow so many users to register, and it will be worth the most if you jump." Zhou Yujie calmed down and asked, "The number of users of Quxin has exceeded one million?"

Lin Youde nodded and said, "Yes, according to the number of registrations, there are already 1.1 million."

"Okay, I didn't expect that our Quxin would become the first mobile platform social software with over one million users besides QQ." Zhou Yujie felt joy in his heart.

WeChat was not valued internally in Tengxun in the early days, and it took half a year to reach a scale of one million. Another software in the mobile Internet era was MiTalk, which only exceeded one million users in April 2011.

Of course, the number of registered users of Quxin exceeds one million, but many of them rely on the number of false users brought about by fission-like transmission. The daily active users of these users are far lower than those obtained through normal operational means.

But having users is better than not. As long as Quxin can launch more interesting products in the future, it can capture this group of users. At a certain scale, the dissemination of software requires users to do it. The larger the base of the number of users, the better the dissemination effect.

"Of course the more the number, the better, but there is still bad news here." Lin Youde suddenly said cautiously.

Zhou Yujie asked: "What bad news?"
Chapter completed!