With the gradual rise of Toutiao companies, some Internet companies with keen sense of smell have begun to pay attention to it. Because of the former [Double Eleven Copyright] sale, Toutiao companies have also entered the sight of the three Bat giants.

However, in the eyes of most traditional giants, the mobile phone market is just a supplement to the computer market. No one will believe that in the future, mobile phones will become the mainstream of Internet access. At most, people use the functions of mobile phones to complement each other when it is inconvenient to use computers.

When I learned that several of Toutiao's products are mainly on the mobile phone market, most companies did not care. For Internet companies, the application market may be the hao123 from ten years ago. It seems to have a large traffic, but its value is very low.

Because of the APP attributes of mobile phones, the application market is worse than the previous navigation websites. Although the navigation website cannot retain users, many people still enter the navigation website every time they go online. Even if the time is short, they still have a certain daily active users.

What about the mobile phone application market? Once the user downloads the APP they need, he will never click on the application market again. This kind of useless software is a good choice for new entrepreneurs like Toutiao, but for Internet giants, the value is too low, and it doesn’t matter whether it has it or not.

The second software of Toutiao Company, Toutiao, was even more directly ignored. The portal website has declined. This is the consensus of everyone. In the early 2000s, the most powerful Internet company in China and even internationally was the portal website. Baidu's original purpose of starting a business was actually to provide search services to the portal website.

But after 2005, search engines rose, giants led by bat began to build an ecological chain, and portal websites completely declined. Even NetEase and Sina are trying to transform. In the eyes of many people, Toutiao companies are indeed very incredible to do content business.

The third software, Quxin, has attracted the attention of many people. Although Internet tycoons are not optimistic and do not pay attention to the mobile Internet market, people with outstanding vision can still see that the mobile Internet has a very great impact on social networking, and social software does not require too much traffic.

This is why among bats, only Tengxun developed a mobile QQ version for Apple and Android at the earliest, and many people have seen that the "stranger social" attributes brought by Quxin run in reverse with QQ. No one will believe that Quxin can threaten QQ, but it is still possible to obtain a certain market, just like YY, who once snatched the QQ group chat market.

When Quxin launched a small game it carried with it, most companies didn't care. However, in a short time, many white-collar students and students began to play this game.

A large number of people play games, but the game can win over the connection between users through resurrection and attract new users. The rankings further stimulate the playability of the game. In the end, Quxin's large-scale downloads attracted the attention of many companies, and among them, the most concerned one is naturally the social giant Tengxun Company.

In a office within the Tengxun Company in Shenhai City, a group of people were carelessly working on the sofa. It was the "kik development team" led by Zhang Xiaolong.

kik is a technology that uses the friend relationship in the mobile phone address book to import data information into social software.

In the PC era, Teng Xun formed a huge monopoly Internet empire with its invincible social chain. No one could threaten Teng Xun's status. Even if the three so-called Bat giants attacked each other, Teng Xun would enter search or Teng Xun's shopping. Teng Xun's basic social networking was never afraid of being threatened.

However, the emergence of Apple and Android mobile phone intelligent systems has allowed social software and address books to appear on the same smart device. The address books in each person's mobile phone are actually a huge social link, which is more important to a certain extent than the QQ social link. The emergence of kik technology is a very huge threat to the Fujixun Empire.

Because any company, including Teng Xun's former rival, can directly use technology to copy the relationship chain on the user's mobile phone, thereby breaking Teng Xun's social monopoly.

This is a technology that can threaten Teng Xun's lifeline. The first person inside Teng Xun discovered this threat was Zhang Xiaolong, the father of WeChat in later generations.

Zhang Xiaolong was once responsible for Teng Xun's QQ mailbox business. With his brain-opening "drift bottle", QQ mailbox surpassed NetEase mailbox and became the overlord in the country. In the early 10 years, Zhang Xiaolong discovered that in the mobile phone market, it is very likely that companies would establish a new social software by relying on the social links in their mobile phone address book. Although the process is definitely difficult, this threat is enough to hurt Teng Xun's lifeline. So he proposed to make a mobile social software belonging to Teng Xun.

Creativity is beautiful, but companies of Tengxun’s level have several major business departments and the internal struggles are also very serious. Especially when you already have a mobile QQ, why do you still need to redevelop a software? Can’t mobile QQ copy mobile address book?

Tengxun’s traffic is very large, but no matter how huge it is, it is limited. Dozens of business departments within Tengxun are competing for the most core traffic. Cultivating a new social software will inevitably require massive traffic support, not to mention that it will threaten QQ’s status within Tengxun’s company.

After half a year of hard work, Zhang Xiaolong asked the senior management of Tengxun Company to agree to launch social software specifically for the mobile Internet market, and there were three models at the same time, and three departments were responsible for it. In the early stage, Tengxun's internal support was limited, and the three software relied on their own development. Whoever came to the end and won the market praise would get Tengxun's full support.

In October 2010, the WeChat project Zhang Xiaolong was responsible for was launched. According to his own philosophy, Zhang Xiaolong began to polish this product. However, unexpectedly, shortly after WeChat was established, a software called Quxin appeared, and Xiaomi then launched MiTalk. The styles of these two products are very similar to his philosophy, especially the former, which is simply the page layout he dreams of.

Subsequently, although MiTalk's user base developed rapidly, Zhang Xiaolong did not take it seriously, because these data were caused by the MiU system. The real software has a terrible low daily active users and has no user stickiness at all.

Another company, the Funxin created by a college student, made him extremely alert. As a senior executive of Tengxun Company, Zhang Xiaolong naturally knew that Tengxun had spent a lot of money to buy the [Double Eleven Copyright] from Toutiao Company.

Zhang Xiaolong is not interested in how to deal with Tengxun Company's subsequent copyright [Double Eleven], but Zhang Xiaolong is very concerned about how Zhou Yujie spent 10 million US dollars.

Many people who are concerned about the development of Toutiao know that Toutiao has spent a lot of money to popularize AppToubao and Toutiao, while Quxin is developing freely. Therefore, they believe that Toutiao's core business should be AppToubao and news business, and social networking is just a supporting service, just like Xiaomi's Micha.

However, after Zhang Xiaolong analyzed, especially after Quxin launched nearby people, Zhang Xiaolong concluded that Toutiao is not not developing Quxin, but is developing steadily, not pursuing the number of users, but pursuing the activity of users. Under such management, every new user who joins Quxin can have a certain degree of playability, so that new users can retain new users. Steady development may be slow, but once it reaches an explosion period, it will develop rapidly.

This time, Quxin launched a mini game, which completely changed its previous steady strategy. The number of Quxin users began to increase significantly, and the rankings even stimulated users to keep jumping and jumping.

In the eyes of people like Zhang Xiaolong, this kind of game is boring, but the Internet industry itself is the one who wins the world. A group of countless novices who don’t know anything. A little temptation can attract them to the fire. The largest user group is the largest user group, and Quxin has already begun to expand.
Chapter completed!