In the second half of 2010, Baidu released a mobile version of the APP software, where mobile phone users can directly enter the APP to search.

However, a big problem arises. The most important source of profit for search engines is advertising. With a screen as small as a mobile phone, it is naturally impossible to serve too many advertisements, otherwise the user experience will disappear.

Although Baidu does everything for profit, there is also the most basic bottom line. Baidu still cares very much about user experience, at least not too bad.

Because not doing this will give competition to mobile phones and may lose the market. After all, the technical content of search engines is indeed very high, but most users do not have high demand for search results.

Baidu’s biggest advantage is not technology, but user habits that have been cultivated for many years. Once you really commit suicide, although the position of the search engine boss is unlikely to be pulled down, the market share may still be taken away. 360 Search and Sohu Search are already the lessons of the past.

With the emergence of mobile Internet, Baidu is also one of the first Internet giants to try, but the unfriendliness of mobile Internet to advertising has left everyone helpless.

Chen Zi'ang said: "There are no advertisements on today's headlines, only news. Occasionally, they recommend their own company's products, Quxin or their own games."

"Does it rely on games to monetize?" Li Yanhong asked. This is indeed a way to monetize, but the premise is that the game belongs to its own company and must belong to a somewhat popular game type. It will lose money on the traffic side and then make profits on the game side. Otherwise, it will be a big loss if it is just to charge advertising fees from other game companies.

Baidu has also developed games, but there is not a single successful work. This is also his regret. Imagine that if Baidu can develop a game similar to the legendary and Zhengtu, plus Baidu's traffic, it is the most successful business model on the Internet: traffic + monetization channel!

Of course, so is shopping!

"It's not considered monetization by game." Chen Zi'ang said: "The game under Toutiao Company is only a stand-alone game, which can make a little profit in Europe and the United States, but it is basically pirated in China. Moreover, Toutiao's own app treasure can be downloaded for free, and he also purchased keywords from our Baidu.

I investigated it again. Toutiao Company obviously wanted to use the traffic of free games to attract traffic to its company's products. Many mobile phones that download free games eventually downloaded Toutiao products."

"This model is interesting, linked together, and several products are developing at the same time." Li Yanhong smiled, but he didn't care. This model has no use as Baidu, which monopolizes national search.

"I can't get the exact data from Toutiao here, so I can only roughly estimate that the current traffic of this news app is not small, and because of the full recommendation of AppTrea, the download volume is still increasing rapidly." Chen Zi'ang said.

"It's just a mobile version of the portal website. No matter how well it develops, the upper limit is too low. And there is no profit model yet. It's really hard to say what will happen in the future." Li Yanhong shook his head and smiled.

"Indeed, I'm not optimistic about this headline." Chen Zi'ang also expressed his unanimous opinion. The current Internet market has long been accused of the once popular portal website, which has reached the end of its reach.

Yahoo, which once almost threatened Microsoft's dominance in technology, has been in a slump after rejecting Microsoft's acquisition of more than 40 billion US dollars in 2008. Its market value is not as valuable as the Alibaba stocks it holds. If it weren't for the fact that it still had such a treasure, Yahoo would have closed down long ago.

Several domestic portal websites were very popular before 2005. Even Baidu started his business just to provide search services to portal websites. However, the news content exploded, resulting in users preferring to look at various rankings directly rather than portal websites with cumbersome content.

Now, Sina has successfully made Weibo, NetEase has changed its career and the last Sohu has slowly declined due to its failure in transformation.

For Baidu now, he may not be interested in letting him invest in a portal website. There is no other reason, it is just the sunset industry.

Chen Zi'ang continued: "Although I'm not optimistic about Toutiao, one thing is that this news app is very popular. It is still very successful to support Toutiao's Quxin with its traffic."

"Funxin!" Li Yanhong looked at the software in his phone and said silently.

Chen Zi'ang said: "In the past few days, I have arranged for many colleagues from the marketing department to conduct a survey and found that there are a large number of people using Quxin in the deep sea of ​​Beijing, Shangshanghai, Jinling and even Tengxun. Quxin once used a mini-game to open up the social link between users' mobile address book and real friends.

And this time, the shake has fascinated countless people in just a few days. This model will also open up the relationship chain between strangers. According to my calculations, Quxin has begun to have the most basic social chain across the country. Although this social chain is not perfect, the framework has been completed. As long as it continues to operate..."

Chen Zi'ang stopped the follow-up content and looked at Li Yanhong with his eyes straight, because he believed that with the boss's wisdom, he would definitely understand what he meant.

"What do you mean is Quxin has the most basic social link?" Li Yanhong's eyes suddenly widened.

Currently, Alibaba controls the monetization shopping of Internet traffic, which is the outlet of the Internet, while Tengxun and Baidu control the entrance to Internet traffic.

Between Teng Xun and Baidu, Baidu is better in terms of traffic. In the PC era, Baidu is a door. Most netizens will enter other websites through Baidu, and even Taobao under Alibaba cannot avoid it. But in terms of the quality of traffic, it is obvious that Teng Xun is better. The social stickiness is too strong, which makes Baidu jealous.

Although the outbreak of the 3Q war caused a lot of losses to Teng Xun, Baidu also saw the terrifying part of Teng Xun. The same "forced users to choose one of two". If Baidu did this, it would probably lose half of the traffic immediately, but Teng Xun only lost 3%.

The strong user stickiness also gives Tengxun an advantage in traffic monetization, and Tengxun’s game project is currently very successful.

Baidu also tried to obtain user social relationship links through Tieba, Shuoba and other Baidu software applications, but they all failed in the end because it was too difficult to get hundreds of millions of users to leave QQ, and it was basically impossible to transfer the social links.
Chapter completed!