On February 4, the atmosphere of the Chinese New Year had dispersed, and the entire Shanghai Shanghai returned to its usual working atmosphere, and Toutiao Company also began its development in the new year.

As the biggest competitor, QQ has also launched the shake function, and the number of users is also considerable, but this has no impact on Quxin's growth, because QQ has monopolized the market, and Quxin's competitor is obviously still WeChat, which is a competition for the new social software in the mobile Internet.

Teng Xun, who reacted, began to promote WeChat with all its strength. Teng Xun's various software and platforms began to promote WeChat with all its efforts.

But to Teng Xun's surprise, many people chose Quxin after making many choices. Many people on the market could not understand it, and could only explain that Quxin's first-mover advantage was too great, which made people develop habits.

Because of habit, users who like to look for strangers and friends in "shake" gather in Quxin. Quxin's shake is more efficient, forming a virtuous cycle.

However, the senior executives of Toutiao Company are very clear that Quxin's real success is due to the data obtained from personalized analysis of big data within the company. At the same time, Quxin's users have increased significantly. Under the soft advertising recommendations of popular news, the download volume of Toutiao and AppTrea has increased, and even the number of users of sound waves has increased.

However, Zhou Yujie did not dare to be careless at all. The competitors were too strong, and "shaking" would make things more popular. Although they would not be extinguished in a while, the number of users would drop significantly. At that time, it would be Quxin's biggest crisis.

Faced with Teng Xun, who has a larger traffic, resources and funds, Zhou Yujie knew that his only advantage was the classic creativity that some later generations of "WeChat" were launched. Now Quxin has nearly 10 million downloads and has more than 500,000 daily active users. A small number of them are used to Quxin and use Quxin to make their own social platform, while most of them like Quxin's various "stranger socialization" methods.

Data is the core of Toutiao Company. Quxin has a lot of data at present. The simplest thing is, the friend relationship chain, age, address, etc. of these people, and more complex ones are like some people’s food preferences.

As an ordinary netizen, when chatting with strangers, he will always ask what he ate at will. Quxin’s server will pay great attention to information about "food". Once the message is captured, it will be recorded in the personal user’s avatar. This information will have great value for future o2o (online and offline Internet services).

Similarly, any business-related information will become useful information. Later WeChat has proved this value. If you enter a product on WeChat, it will jump out of JD.com's link. This is the advantage of the traffic. Unfortunately, JD.com is not completely controlled by Tengxun, otherwise Tengxun will be even stronger.

"Mr. Zhou." Lin Youde's knock on the door sounded outside the door.

"Come in." Zhou Yujie came back to his senses from his meditation.

After Lin Youde came in, he sat opposite Zhou Yujie and said, "I just contacted Baidu's investment manager. They want to hold formal financing negotiations with us tomorrow morning. What do you think?"

"Yes, let them come to our company!" Zhou Yujie nodded and said. Whether it is Baidu or other venture capitalists, investing in any company, you must first do a sufficient market survey, then investigate the company's internal affairs, review the entire founder team, etc. This is the process of this industry.

In addition to "personalized recommendations of big data", Toutiao Company has no other important secrets. It is nothing to ask Baidu people to come to the company. Anyway, I can only look at the surface. For the Internet giants outside, although it is somewhat strange that the development speed of several businesses under Toutiao Company, they will only think that this is a first-mover advantage. Toutiao Company has seized a trend in the mobile Internet.

"Okay, I will notify Baidu again, what about Ali and Tengxun? They also seem to be more anxious than Baidu." Lin Youde said with a smile. This is not the first time he has dealt with Bat, but this time he has come a much higher level. They are all the top figures in the pyramids in the Chinese Internet field.

"You can just deal with the people from Teng Xun. They just want to acquire them, and there is no need to waste time with them, but we have to say more. As for Alibaba's words, we will talk about it when we finish talking with Baidu." Zhou Yujie said after thinking about it.

"Okay, then I'll make arrangements immediately." Lin Youde nodded and said.

During this period, Lin Youde has been very busy. Toutiao and Quxin's business are in explosive growth. Although the company has been prepared for a long time, it is still not sufficient.

However, no matter how busy he is, he is very fulfilling. Lin Youde himself is an elite in technology and operations. He likes to watch the increase in the number of users under his own operations, although most of the credit does not belong to him.

Now, he can directly talk to the most cutting-edge senior management of Bat. Although it is an angel round financing, this time it is different. Most of the angel rounds of other companies are seeking capital, and this time, they selected the largest giants by their headlines.

"Brother De." Zhou Yujie suddenly called Lin Youde again and said: "After Quxin financing, our company will choose a new office space, and also establish a group company, establish a company separately and place all businesses under the group. At that time, in addition to providing enough department leadership positions, I will also prepare to provide equity incentives. The specific amount will be decided, so I can release this news first."

The establishment of a group company is not for the word "group" that sounds very generous, but considering that major businesses will be financed separately in the future. For example, Quxin's financing must establish an independent company separately and then conduct equity delivery.

Appropriate equity is also a characteristic of Internet companies. Generally speaking, 5%-10% of the equity will be taken out separately and placed into the equity pool, and the equity in the pool will be used to reward employees of the entire company.

According to the credit and value of everyone, you can obtain a certain value of equity every year, but these equity does not have voting rights, and there is also a mechanism for time cashing out and revocation.

This is a necessary method to retain core employees. The equity is not too intense to allow employees to be financially free, but it will also make them feel that the amount is not small and dare not leave at will.

However, if a group of people in the early stage kept the stocks they were allocated for a long time, it would be possible that they would be financially free.

Of course, except for senior management and top technicians, their equity incentives are definitely impossible. For these people, in general, Internet companies will give them enough rights to develop their own value and thus retain them.

"Thank you, Mr. Zhou." Lin Youde smiled on his face. The development prospects of Toutiao Company have been clear. Equity is not just the value of financing, but the potential for the future. Especially when a group of senior executives know about the mysterious weapon of "big data recommendation", they naturally believe in Toutiao Company's future more.
Chapter completed!