"The 50 million US dollars we have in hand is definitely not enough to match Teng Xun. It's just that our internal traffic channels are now saturated, and there is no way to promote Quxin anymore." Lin Youde said with a frown.

Toutiao and AppTrea has already had a certain market share in China. It can be said that in the mobile Internet market, both belong to second-tier APPs. From the initial childhood period to the present, Toutiao and AppTrea have been promoting Quxin. Users of both are willing to download Quxin, but basically they have downloaded them. The rest are users who are not interested in Quxin or have downloaded Quxin and then uninstalled them.

"Pure advertising or mobile phone preloading are the most direct advertising promotion models, with high cost and low effect. We need to adopt a new way to promote our Funxin." Zhou Yujie smiled and said, "You should all know about the overwhelming group buying websites in the Internet market recently?"

Last year, just past 2010, a very popular Internet concept - group buying, triggered venture capital in the entire country.

The concept of group buying comes from Groupon, a company founded in 2008 in the United States. This website focuses on combining online and offline. In the early stage, it only promoted one discount product every day. No one limited the auction once a day as a selling point. It quickly became popular in the US market and also received great attention from venture capital. Groupon was established in November 2008 and was valued at $1 billion five months later.

This model is actually the most primitive O2O model, with no business risks and simple profit model. The premise is that you must have a certain market share, and it is best to monopolize the entire market.

As the Internet era, the group buying model was quickly introduced to China. In 2010, it was called the first year of group buying websites. Because in this year, thousands of group buying websites were established in China.

The group buying model itself will not lose money, but the promotion meeting, thousands of group buying websites have carried out unprecedented money-burning under the crazy promotion of capital behind it. This is also the first large-scale money-burning war in the entire domestic Internet market, involving as much as tens of billions of dollars.

"I've heard of it." Lin Youde and Zhong Guangwei nodded. The famous names of group buying during this period are well-known, and even they are one of the users of group buying.

"During this period, venture capital and some Internet giants are desperately investing in the group buying field. They either end up with their own fate or invest in some seed companies. This is an extremely huge popularity and a huge traffic. We can take advantage of this opportunity." Zhou Yujie said.

How popular is group buying? The simplest thing is, Teng Xun has ended in person. Their product is called QQ group buying, which was launched on July 9 last year.

Taking QQ as the headline, Teng Xun's ambition to do group buying, but unfortunately, Teng Xun does not have this gene. Even with QQ traffic, QQ group buying still cannot be done. In the end, it can only transform into a public open platform and eventually disappear from the market.

"We also want to do group buying?" Lin Youde asked tentatively.

"Don't do it." Zhou Yujie shook his head and said: "We are far from group buying. At present, our company does not have core data on this aspect. It will not do us any benefit to enter this unfamiliar industry, but will delay the development of the company's other businesses.

What I am talking about is cooperation. We can choose the best group buying companies and cooperate with them. These group buying companies are now working hard to burn money for the market and their lives are not easy. If we have a mutually beneficial way to cooperate and benefit, we can give us some funds and share publicity fees with them. They can obtain user resources for group buying, and we can obtain potential Quxin users, or increase the stickiness of Quxin users."

"What method?" Lin Youde and Zhong Guangwei's eyes lit up. You should know that since last year, under the control of capital from all parties, countless group buying websites have sprung up all over the country like mushrooms after a rain. These companies are desperately burning money to discount and grab users and merchants, allowing tens of millions or even hundreds of millions of users to make profits. Because of the benefits, these people have actually cultivated the habit of group buying. For Quxin, these people are also a traffic flow. If they can cooperate with group buying websites, they can download Quxin and then Toutiao or AppTreasure, then this is the fastest expansion method.

"You just said that the user stickiness in the circle of friends is very problematic, so we will use the circle of friends to advertise. As long as people get used to using the circle of friends, the user stickiness will also increase." Zhou Yujie smiled and asked again: "Old Zhong, do you remember that I specially asked you to add a like function to your circle of friends?"

"Remember." Zhong Guangwei nodded. Likes are not new ideas. QQ Space, Weibo, and Facebook have this design.

"If we cooperate with group buying websites, as long as their users send a store link in their circle of friends and then have a sufficient number of other people like it, then this user can get an additional discount. Of course, the money for this discount is temporarily paid by us. What do you think?" Zhou Yujie expressed his thoughts.

"Good idea." Lin Youde reacted. This is a promotion plan of "Doubi" by Shishi. If you cooperate with many group buying websites, you will directly lock up all users who like group buying. These users are prone to new things and are the best user group on the Internet. The advantage of this is that even if you advertise directly, it is much better than random promotion.

When Quxin cooperates with group buying websites, users must download Quxin if they want to get higher discounts, but this is just the beginning. If they want to get discounts, they need to like it from friends. For this discount, when their Fuxin friends are not enough, they will inevitably instigate people around them to download Quxin, which forms an expansion effect similar to shaking.

The difference is that shake is just a short-term hotness, but this cooperation model with group buying websites can be maintained for a long time.

"Mr. Zhou, you are so..." Zhong Guangwei couldn't help but flatter, but he didn't know what words to use to describe his boss.

"According to my estimate, this model will allow us to leverage the greatest effect with the smallest funds, but our energy is limited, so we only choose large companies that have enough influence in the group buying field to cooperate. As long as we spend funds, they will probably be eager to cooperate with us." Zhou Yujie said with a smile.

"But there is another problem, Teng Xun will do this," Lin Youde said with a frown.

Zhou Yujie smiled: "They didn't react so quickly. We just launched the circle of friends. It would take half a month for them to copy it. We just need to cooperate with the group buying website in advance and launch the market first. This period of time will allow us to have enough users.

It is true that Tengxun has a lot of traffic, but they have many things that they have not succeeded in doing. At least that's the case with group buying. Don't worry too much. This cooperation is actually not about traffic, but the ability of the group buying website we selected. Tengxun has strong online capabilities, but offline, it's just a mess. QQ group buying has Tengxun as a backer, and it's not short of funds or traffic, but it can't even be able to do the top ten in China."

Zhong Guangwei nodded and agreed, "Then which company should we choose to cooperate?"
Chapter completed!