Before noon, Zhou Yujie also opened Lashou.com and ordered a group purchase with Lin Youde and others. This is a nearby noodle restaurant. The normal price of 10 yuan is only 5.5 yuan for Meituan. Zhou Yujie is a new user and only 1.5 yuan is.

In addition to users, the hotel also received a lot of discounts. In the four money-burning wars in the history of the Internet, the people made a lot of cheap money in the middle. With these subsidies, Meituan and thousands of other group buying websites have successfully cultivated the online group buying habits of hundreds of millions of users.

Of course, the current interests will sooner or later be returned by monopoly giants. What the group buying platform does is actually spending money to control traffic. After cultivating user habits, the entrance traffic of the hotel is actually controlled by the group buying platform. Later, with this advantage, the platform becomes bigger and bigger, taking both sides, and after the takeaway appears, it takes all three sides.

In the afternoon, Lin Youde and Zhang Yidong came to Zhou Yujie's office. The main issue was to discuss the development of [Temple Escape] in Europe, America and China.

After the Chinese New Year, when Zhou Yujie, Lin Youde and most of the entire company focused on Quxin's financing, Zhang Yidong released [Temple Escape] on the American Apple APP store and Google Mall. In addition, free versions of the game were released in China, which can only be downloaded on AppTrea.

Although there is no fee in China, pirated games are also a traffic flow, so you naturally have to control it yourself. With the relationship between Quxin and Baidu, you directly bought the entire page covered by Baidu's keywords. Any link will be linked to the download web page of AppTrea.

When competitors 91 and Pea Mall downloaded [Temple Escape], they immediately received a lawyer's letter. Toutiao is no longer the small company that once developed in a low-key manner, and they will not tolerate any behavior that infringes on the interests of the company.

Half a month later, Quxin's financing was completed, the company moved to a new location, and [Temple Escape] began to make great progress.

AppTreasure, Toutiao and Quxin have used a certain amount of traffic to promote [Temple Escape]. After hundreds of thousands of users downloaded it, the user's usage time was also recorded, with an average of 26 minutes per day, which is already a good result for mobile games.

Overseas, the user market in this area is even bigger. The charge for [Temple Escape] on the Apple APP is US$9.9 per download. In half a month, the download volume exceeded 10,000 yuan. According to the dividend, this game made a net profit of 500,000 yuan in half a month. According to the background, the download volume is still increasing every day. On the rankings on the Apple APP, the ranking of [Temple Escape] is getting higher and higher, and these are also exposed traffic, which will allow more people to download this game.

It can be said that Toutiao's first game, [Temple Escape], achieved great success.

"According to this data, the income of [Temple Escape] is enough to cover the daily operating costs of Toutiao!" Lin Youde said in surprise after reading the complete data.

He knew that [Temple Escape] had good results, but he never expected it to be so successful. According to the average rules of general games, the profit of [Temple Escape] would be much higher than 2048. Although the Toutiao business he runs himself does not need to be used for content, the server and manual labor are consumed, burning the company's funds every month, and not even making any profits. Now that the game business can make money, he is naturally very happy.

Zhou Yujie said: "The profits abroad are indeed considerable, but we can't interfere in this regard, so we can only wait passively. I actually want to discuss with you today. There are currently hundreds of thousands of free users in China. According to the trend, this game will sooner or later have millions or even tens of millions of users. It would be a waste if we don't use such a large market."

"Does it charge in China? It is definitely not possible to charge directly for downloading and installation fees. I can only find a way from the development of the game." Lin Youde said with a frown.

Zhang Yidong thought for a while and said, "When I was developing this game, I thought about building an internal mall, such as death resurrection coins, clothing, double experience cards, etc. As long as the number of users is large enough, even if only one percent of people pay, it will be a good income for us."

"You can really make some money by charging directly like this, but I have another idea." Zhou Yujie smiled and said, "Brother De, do you remember the circle of friends we mentioned in the morning?"

"Mr. Zhou, what do you mean is to post to resurrection on Moments?" Lin Youde's heart moved and grabbed the boss's meaning.

"Friends Circle?" Zhang Yidong was stunned for a moment, not understanding, but he didn't ask much.

Zhou Yujie said: "Users may be willing to spend money on experience cards or clothing when playing games, but it is difficult to spend money on resurrection because they can die directly and start over.

Quxin is not short of money at present, but it is urgently needed traffic. If the game "Shen Temple Escape" has tens of millions of users, then this is a huge traffic. It is more cost-effective to attract this traffic to Quxin than making more than hundreds of millions of dollars."

The cost of drainage is very high. Although Quxin has a cash flow of US$50 million, if you burn money blindly, it may not be able to truly attract 5 million new users.

In any era, good content can generate traffic by itself, TV series, movies, games, animations, animations, etc. As long as the content is good enough, it can easily gain tens of millions of user fans.

The former [Temple Escape] can be said to be a popular game. It is completely opposite to the representative of the Speed ​​Game, and is completely opposite to [Plant vs. Zombies] and [Angry Birds]. At its peak, there were at least tens of millions of pirated users in the entire country.

However, with so many potential game users, it does not mean that they can easily lead them to Quxin. The process in between also requires money and more appropriate methods.

Nowadays, Toutiao's server controls the backend entrance of [Temple Escape], which can control the costumes, resurrections and other internal malls from the terminal.

"Can you resurrect it by forwarding it to your friends?" Lin Youde asked.

Zhou Yujie said: "This is just one of the methods, but it is necessary to limit the number of times. When users play the game, the game characters will die a lot. Forward all of them will have a counterproductive effect. It is better to use some paid products in the game and then exchange them with the number of likes in the circle of friends.

As for resurrection, we can completely copy the same jump mode as before, allowing users to forward it to friends, or group of interesting news, or new users, in short, users of interesting news, continue to spread the interesting news, and the process in the middle can spread the [Temple Escape] game, killing two birds with one stone."

"If [Temple Escape] really has enough users, and users like this game, then this method can definitely attract a large number of users to Quxin and increase user stickiness." Lin Youde's face was full of joy.

The boss had done several businesses at the same time before, which made him very confused. But some time ago, he discovered the mutual assistance between AppTreasure, Toutiao and Quxin, which made him understand Zhou Yujie's original purpose.

I originally thought that the game was just to make money, but now it seems that the game is also to serve traffic.
Chapter completed!