141 Strategic Cooperation
"This is actually the same as Mr. Lei. I am very optimistic about the future of smartphones." Zhou Yujie said with a smile: "It's just that a person's energy is limited, and each company's expertise is limited. Toutiao specializes in mobile Internet business and will not involve other industries at will, especially manufacturing industries with extremely high technical content.
My Internet business is all based on mobile phones, and the characteristics of Toutiao allow us to have a certain impact on the mobile phone market. Therefore, our idea is to find a promising mobile phone company, and through investment and subsequent large amounts of cooperation, we will tie the interests of both parties together, and then make progress and develop together.
The cooperation of AppTrea is the first solution. As long as Xiaomi agrees to our financing requirements, when Xiaomi launches a new mobile phone in the future, our Toutiao will definitely make every effort to build momentum for Xiaomi mobile phones, attract traffic, and strive to make Xiaomi the same level as Samsung together."
"Samsung, that's too exaggerated." Rebs smiled sweetly.
"Dreams always exist, what if they come true?" Zhou Yujie shrugged.
Even though Rebs currently has great ambitions, his dream is actually far from comparable to the achievements achieved by Xiaomi in later generations. Who would have thought that Xiaomi, which has not even opened up the mobile phone supply chain, will sell 7.19 million mobile phones in the whole year, with an operating income of 12.6 billion yuan, and then 26.5 billion yuan in 2013 and 74.3 billion in 2014.
The number is so fast that it is even more exaggerated than that of Internet companies.
Rebs smiled and said, "Then can Xiaomi invest in Toutiao in the future?"
"Of course, as long as we can cooperate better, mutual financing is naturally not a problem." Zhou Yujie said.
In the future, the five major domestic mobile phone giants, Apple, Huawei, OPPO, VIVO and Xiaomi, Apple and Huawei are already giants now, and the scale of the ov companies is much different, but they currently have a certain market share. It is too late for Zhou Yujie to get on their car.
Only Xiaomi is still in the early stage, and the return on investment is actually second-hand. The most important thing is to form an interest alliance with Xiaomi and become the best ally.
Xiaomi's huge sales can stabilize the market share of Appliance Bao and avoid the impact on Appliance Bao when mobile hardware giants arrange their own application market in the future. At the same time, if all businesses under Toutiao can enter Xiaomi mobile phones, then they will have their own basic platform.
Currently, MiTao and Quxin, a business under Xiaomi, are actually competitors in the same industry, but the two are actually competing for Tengxun’s market, and there is no direct conflict.
For Xiaomi, their main energy is still opening up their supply chain, but as the most successful entrepreneur, Rebs must have taken three steps in one step. Toutiao's traffic is enough to bring a large number of potential customers to the just-starting Xiaomi mobile phones.
Of course, Zhou Yujie knew that in the history of future generations, Xiaomi actually did not need any publicity because its mobile phone was sold out as soon as it came out. But Rebs didn't know that it was naturally a good thing to gain an ally with huge traffic.
Moreover, with Toutiao's future development space, when it really becomes a traffic giant in the monopoly content industry, it can still have huge auxiliary capabilities for Xiaomi.
The real purpose of this cooperation is strategic cooperation, and mutual financing is not a problem. Anyway, the Internet industry cannot be alone. Toutiao will raise funds and go public no matter which application it is under. In the future, the introduction of Xiaomi's capital will be even more helpful to the company than the old venture capital like Sequoia Capital.
Rebs said after pondering for a moment: "How many shares do Mr. Zhou want and how much financing?"
"5 million US dollars, 10% of the shares." Zhou Yujie said to Rebs.
Xiaomi's first financing was US$5 million, with a valuation of US$25 million. Xiaomi has not yet opened up the most important relationship chain. The valuation of US$50 million is not high, but not low.
The funds sold for the Double Eleven copyright were almost used. At present, Quxin has naturally not short of money for financing. AppTreasure has gained considerable market share and has begun to make profits. Although Toutiao is still troubled by copyright issues, as long as accurate advertising recommendations and confirmation and forms a mutually beneficial model with the content party, a new profit point will soon be formed, enough to form a self-balancing and even make profits. The game business, currently [Temple Escape] has begun to make efforts in North America and will soon have a source of profit.
At present, Zhou Yujie's cash is still the 30 million US dollars he obtained separately when Quxin raised funds. However, it is impossible to invest too much in Xiaomi, and Rebs may not be willing to sell more shares.
"I can agree with the valuation, but in terms of shares, I can agree to a 5% share. If both of us have better cooperation in the future, we will consider further cooperation." Rebs proposed a compromise plan.
"Yes." Zhou Yujie agreed immediately without any hesitation.
10% is the target, and it is good to get 5% first. Rebs' meaning is very obvious: if you want to get more shares, you have to prove whether you have the ability.
In other words, the future development of Toutiao determines whether it can participate in financing again.
Zhou Yujie naturally has confidence in this regard. Perhaps refinancing Xiaomi in the future will require more money or financing each other, but this is not worth mentioning compared to the return on investment, and he must prove that he has the ability to help Xiaomi develop in order to truly reach strategic cooperation with Xiaomi.
Rebs was also quite satisfied. Although making mobile phones can be outsourced to companies like Foxconn, the process is not easy. It is good to be able to be slaughtered when you are not large enough. What you are most afraid of is that others ignore you because you have no value of being cut.
With mobile phone design and system design, in the past year, 5 million US dollars has been spent almost. It is also a good choice to get another $2.5 million at this time. The investors are still the current upstart in the Internet industry. With the help of Toutiao, they can help Xiaomi mobile phone sales in the future.
The higher the sales volume, the lower the cost, and the lower the cost, the higher the sales volume. This is a virtuous cycle, and the entire manufacturing industry follows this rule.
Rebs continued: "Mr. Zhou, since we have reached a cooperation, we don't have to be pretentious about applying treasure just now. How is it like 10 years?"
"Okay, start computing with Xiaomi's first mobile phone release." Zhou Yujie finally agreed.
Chapter completed!