164 Preparing for Series A financing
Go to Shanghai Stock Exchange:
Zhou Yujie, who was just about to enter work, suddenly received a call from Wang Xing.
"Mr. Zhou, Meituan's financing is over!" A familiar voice came from the opposite side of the phone, and it sounded very happy.
Zhou Yujie asked with a smile: "Oh, Mr. Wang, don't you know how much funds Meituan has raised this time?"
"80 million US dollars." Wang Xing also said with a smile. This is not a big secret. If people in the industry want to check, they will definitely know it. It is nothing to tell their partners.
Zhou Yujie laughed and said, "Congratulations, with such a large amount of funds, Meituan will soon become the number one in the group buying website."
"I borrowed from Mr. Zhou's Jiyan, but this fund is still not as good as Lashou.com." Wang Xing said: "In addition, according to our agreement, Mr. Zhou has the right to increase Meituan's capital to retain 5% of its equity share."
"This is OK. I will send someone to Yanjing." Zhou Yujie said with a smile: "The overwhelming advertising of Lashou.com is actually a waste of resources. Apart from cultivating users' group buying habits, it has no benefits. I think Mr. Wang, you should thank them. Because of their desperate efforts to burn money, we have such a large market for group buying. Meituan will save a lot of publicity costs in the future."
"Let's talk about it when Meituan is really the first place." Wang Xing said with a smile: "Mr. Zhou, my funds are ready. I don't know if Quxin can follow."
"Don't worry, this cooperation is my plan, so I'm naturally fully prepared." Zhou Yujie said lightly: "The market potential of Shangshanghai is basically the same. I will limit the publicity traffic in Shangshanghai and maintain a state that can stabilize the market.
Next, what cities we enter, but we need your Meituan leader.”
There is a limit to burning money to grab the market. For ordinary group buying websites, once the money is stopped, all users will run away immediately. However, Quxin is a social software. After the free subsidy is over, traffic will also be affected. However, some people will still stay. In addition, there are some subsidies with small strength, which can slowly stabilize Quxin's users.
After this round of free subsidies, the traffic that can be absorbed can basically be absorbed. The rest are either not interested in group buying or do not like the cumbersome process of likes. There are still many of these two types of people, and they can only stay in the future before finding solutions. Therefore, the subsidy force for the Shanghai Stock Exchange has begun to decline.
After all, the funds are limited, so the investment in new cities must be stronger. The city to choose depends mainly on Meituan, because Meituan's offline combination capabilities are the foundation of this cooperation model.
Wang Xing said: "Meituan's previous operating model was to avoid first-tier cities with strong competitiveness and expand based on second- and third-tier cities.
This time we started promoting in Shanghai, because of your request from Mr. Zhou. I wonder if Mr. Zhou still needs to have another event in big cities like Yanjing and deep sea Yuezhou?"
Zhou Yujie asked: "Does Meituan have enough promotion resources in these cities?"
"No." Wang Xing replied with a smile: "But we can copy the process of going to the Shanghai Stock Exchange."
Zhou Yujie shook his head and said, "Then it's not necessary. Going to Shanghai is our first battle. Other group buying websites were caught off guard. If we enter other first-tier cities, the conflicts will rapidly intensify. The group buying market is still very large, so we don't need to fight with them."
Quxin provides free discounts by obtaining the number of likes, and if other group buying websites directly provide large subsidies, it is obviously more convenient for the latter.
Of course, there may be no competition for free subsidies, because users will eat both of them, so Meituan and Quxin are not afraid of any group buying giant. However, there are too many group buying websites in first-tier cities. If they enter the market together, the market will be completely messed up. When there is enough funds, Meituan and Quxin can't stand the cooperation with them no matter how advantageous it is. The current group buying market itself is a powder keg, and excessive stimulation will interfere with Quxin's strategic layout.
Moreover, in terms of offline resources, Meituan relies on the countryside to surround the city. Even though Meituan’s headquarters is in Yanjing, it does not invest much in Yanjing. For Quxin, users everywhere are users, as long as the number is enough. Now it is not the time to forcefully pursue high-quality users.
Wang Xing nodded and said, "Okay, I plan to choose 27 second-tier cities in Jiangsu, Zhejiang and Anhui provinces first. Meituan has opened up the merchant channels here half a year ago, so it is most suitable to start from here.
In terms of details, I will ask the heads of these 27 cities to go to Shanghai to discuss together.”
Zhou Yujie nodded and said, "Okay, I will also make good allocation of resources."
...
After the phone call, Zhou Yujie also called Zhong Guangwei, Lin Youde and others to inform everyone of their further plans with Meituan.
Zhong Guangwei said: "Mr. Zhou has spread out 27 cities at one time. Even if the subsidy scale is far less than that of Shangshanghai, it will put a lot of pressure on us."
"In terms of funds, the 50 million US dollars we raised last time only spent some of the subsidies we went to Shanghai some time ago. This amount of funds is enough to burn for a while." Zhou Yujie said with a smile: "And, I am already preparing for the second round of financing."
"The second round?" Lin Youde and Zhong Guangwei felt aroused. Now it is less than three months before the previous round of financing. The company still has enough funds. At this time, financing is obviously to make the group buying market larger. If you want to do this, the basic capital demand is in units of billions of US dollars.
Lin Youde thought for a while and asked: "Mr. Zhou, the cooperation model between Quxin and Meituan can quickly increase the number and activity of Quxin's users. This model covers the whole country. We Quxin does need more funds.
But judging from the cooperation model between us and Meituan, Meituan's financing of 80 million US dollars this time is probably not enough."
"As long as the success of the Meituan model can be proved, then when he is short of money, there are naturally venture capital investors who can invest. If it really doesn't work, I will add more funds." Zhou Yujie said indifferently:
"And Meituan is not as strong as we imagined. Their team only covers about 100 cities, which is already the limit of our cooperation."
Meituan's process of making a fortune has always been on a high-quality route, that is, avoiding first-tier cities, and then breaking through second- and third-tier cities one by one. When you go to a city, you can provide all services and seek the most cost-effective way of cooperation for merchants and users. It is also because of this model of sincerely serving merchants and users that Meituan finally won the market.
"If there are 100 cities, it's okay." Zhong Guangwei nodded and said.
Lin Youde asked: "What proportion of equity will we release this time when we raise funds?"
"It's about 15-20%, and the specific situation depends on the situation." Zhou Yujie said.
This financing is not only to obtain more funds, but also to introduce stronger alliances. Zhou Yujie will introduce those with traffic, resources and background. There are not many shares, and only appropriate help is needed.
Lin Youde nodded and said, "Then, the funds should be enough."
The success of going to the Shanghai Stock Exchange has attracted the attention of the Internet industry. If we can win the subsequent 27 cities and prove the reliability of this model, Quxin's valuation will increase exponentially.
For venture capitalists, even if Quxin has the potential of 1/10 of the future Tengxun, it is enough to make countless people go crazy.
Zhou Yujie also smiled and said, "Okay, since funds are not a problem, then prepare to cooperate with Meituan immediately. We don't know what the Tengxun will react, but as long as we occupy the market first and attract users to Quxin, it will be our greatest success.
And in the future, I already have the next plan to ensure Quxin’s attractiveness to users.”
"There is still a way?" Lin Youde and Zhong Guangwei looked at each other, and they couldn't help but feel even more curious.
Chapter completed!