Just as Quxin was preparing to raise further financing, Tengxun headquarters thousands of miles away was in an emergency.

Zhang Xiaolong came to Ma Huateng's office again.

Zhang Xiaolong sat opposite Ma Huateng and said, "Mr. Ma, Quxin and Meituan have already carried out the second wave of free subsidy activities in major cities such as Hangzhou, Suzhou and Hefei. Although there is no specific data, Quxin's download volume will definitely increase very quickly, and our negotiations with Lashou.com can no longer be delayed."

Ma Huateng nodded and said, "I am already urging Lao Liu, but the team of Lashou.com still refuses to give up its controlling stake. There are also several shareholders asking for prices. And most importantly, Lashou.com's accounts are very messy, and it takes a long time for the financial and legal departments to sort out the accounts."

"The finances are very messy?" Zhang Xiaolong didn't know about this.

Ma Huateng nodded and said, "Yes, Lashou.com is actually at the forefront of group buying, which has achieved its current scale. Their initial team did not have the experience of managing large companies before. With the various subsidies for group buying, they have a large number of users' pre-order payments, and the accounts of merchants are also very messy.

The finance department advised us not to acquire, even if it was necessary to acquire, it would take at least three months to get them cleared all their accounts."

"Three months?" Zhang Xiaolong frowned and said, "After three months, the daylily will be cold! Quxin is now preparing to raise funds for the second time with Baidu Ali Sequoia IDG. I heard that the valuation is as high as 2 billion US dollars, so why can Quxin raise hundreds of millions of US dollars.

Such a large amount of funds, coupled with Meituan's investment, is enough to allow Quxin and Meituan to expand the model of attracting users with free subsidies to more cities. By that time, even if we enter, it will be useless. Quxin has already obtained the users they want."

Ma Huateng nodded and said, "Indeed, I am also considering this matter. Quxin's offensive is too fast. Zhou Yujie is very smart. He started from the offline mode and hit our weakness in an instant. We can't do it ourselves. QQ group buying is not as strong as the Meituan team."

Zhang Xiaolong said: "I have also recently studied the process of making a fortune in Meituan. Wang Xing joined the group buying time a little later than Lashou.com or Wowotuan. However, with his reputation, if he wants to raise funds, he may be a lot of money to give out, but he did not do this, and even spend less money to advertise. He has been sincerely providing services, trying to improve merchants' profits and finding ways to reduce user consumption.

If it weren't for the cooperation with Quxin this time, I'm afraid many outsiders wouldn't know about Meituan's existence. Wang Xing seemed to have also taken a fancy to the development of the mobile Internet market. Before Zhou Yujie visited Meituan at the beginning of the year, he had already begun to vigorously promote the Meituan APP.

Zhou Yujie has returned from Yanjing. Toutiao’s App Treasures has begun to attract traffic to Meituan. Now Quxin has directly placed Meituan’s link on the discovery page. Their cooperation is really mutually beneficial.”

Ma Huateng thought for a while and said, "It seems that it is not that the mobile Internet is difficult to monetize, but that we can't think of a way."

The creativity of the Internet is simple and simple, and it is complicated. When you think of it, you can understand what is going on. Unexpectedly, a company with a team of tens of thousands of people will completely decline.

Teng Xun used to have no profit model for several years and was almost forced to sell the company for 1.5 million. This is incredible today in 2011, but that's the reality.

Zhang Xiaolong nodded and said, "Indeed, looking at Zhou Yujie's industries, it seems that they are all focusing on mobile terminals. They have not tried every means to reverse the traffic to the PC terminal like other entrepreneurs. Quxin has launched the most basic PC version so far, and there is no function on it. They are so close to Baidu, and they have not used Baidu's traffic to drive traffic to Quxin's PC terminals.

Moreover, what I am more worried about is that although Lashou.com has a lot of advertisements, it is only a web version, and its traffic is still controlled by Baidu. If Baidu helps Zhou Yujie cut off this traffic entrance, the Lashou.com we acquired may become a waste website."

Ma Huateng's face changed slightly and he asked, "Lashou.com should not have an APP, right?"

Zhang Xiaolong shook his head and said, "No, most group buying websites on the market now focus on web pages. The biggest hidden danger of this model is that the channel entrance is controlled by Baidu.

Baidu will definitely be one of Quxin's financing this time. In other words, after acquiring Lashou.com, although we can attract traffic to Lashou.com from all internal channels, as long as it is a web page, we will rely on Baidu. Moreover, our internal traffic distribution has long been planned, and it is difficult to change it at will."

Tengxun has too many internal businesses, involving all aspects. It would be fine if it was just a small amount of traffic. If Mr. Ma spoke, everyone would give him some face. However, if too much traffic is used, even if everyone agrees, it will affect the normal development within the company.

Ma Huateng nodded and said, "With this possibility, the only way is to build a Lashou APP. However, in this way, the subsequent promotion will be delayed for a long time."

Even if the traffic of Tengxun is large, it will take a lot of money and enough time to promote an APP to the public.

In other words, if you want to formally compete with Quxin in the field of social + group buying to play the advantages of traffic + funds, you have to acquire Lashou.com first, then create an APP, and then promote it with all your strength. The time it takes is really unbearable.

Thinking of this, he had a headache. Now he finally understood that it was basically impossible to quickly copy the Fuxin model.

Zhou Yujie can give money to Meituan, and he doesn’t care about the benefits of this cooperation to group buying websites, but Tengxun cannot do it, and the internal constraints are too serious. The company’s senior management does not want to give up a monetization channel market of tens of billions of dollars.

If you want to replicate Meituan’s powerful offline promotion and operation capabilities, it is even more a daydream. The team capabilities that Wang Xing spent several years to build are definitely not something you can do by spending money.

Zhang Xiaolong said: "Mr. Ma, according to this trend, it would be really too late to delay the acquisition of Lashou.com."

Ma Huateng nodded and said, "Then what do you think?"

Zhang Xiaolong said: "I have three ideas here.

First, the acquisition of Lashou.com needs to be resolved quickly. We do not need to acquire the other party 100%. As long as it can reach more than 50%, it is enough to have enough board decision rights. As for the founder team, they will keep a certain share. No matter how chaotic Lashou.com is now, it cannot change its coach at the end of the battle. They need to stay.

Second, we organize the best technical team and cooperate with Lashou. No matter what the acquisition process is, we should first develop the APP. If necessary, we can directly follow Meituan's template. Baidu may not block Lashou. However, we must have a backup plan.

The third is the team problem. Lashou.com is very well-known, but according to my observation, their market team is not as good as Meituan. We need to pay a lot of money to tap Meituan’s backbone personnel and expand the market with their experience."

Ma Huateng pondered for a moment and said, "Okay, you will take charge of the next two, and I will handle the first thing."

"OK, then I'm going now." Zhang Xiaolong said with satisfaction.

...

Back at his office, his right-hand assistant Lao Wu walked in and asked, "Mr. Zhang, how is it? Did Mr. Ma agree?"

"Agree." Zhang Xiaolong said with a smile: "You are the most important thing in this matter. If you hadn't discovered that the main source of traffic of Lashou.com was Baidu, I wouldn't have been able to convince Mr. Ma so quickly."

Lao Wu sighed and said, "It was just a chance to discover. I originally wanted to see if I could use the group's traffic to block Quxin and Meituan, but I didn't expect that several software under Zhou Yujie had already complemented each other and controlled a large amount of mobile traffic. Quxin and Meituan did not make a PC market at all, which made me discover the loopholes in Lashou.com."

Zhang Xiaolong nodded and said, "Today's Toutiao, AppTreasure, Quxin, and these three have formed a traffic entrance in the mobile Internet market.

AppTreasure controls the download of APP, Toutiao controls the time of a large number of users, Quxin controls the social links of users, and the three can also attract traffic to each other. This model is really amazing. Apart from the lack of monetization channels, there are basically no loopholes.
Chapter completed!