176 Successful financing
When capital is profitable, its efficiency is very high. Quxin once again raised funds and introduced $500 million in funds. Baidu led the investment to obtain 10% of Quxin's shares, while other parties obtained a total of 10% of the shares, namely Sequoia Capital, Alibaba, IDG, Hillhouse Capital, Sina, 360 and other companies. Each company has not much share, but pulling them in is equivalent to making more power.
For example, Sequoia Capital, IDG and Hillhouse Capital agreed to give Zhou Yujie a separate loan of 200 million US dollars, so naturally it will be mortgaged by Quxin stocks. The condition for Sina to enter the market is that Weibo will also attract traffic to Quxin in the future.
As the largest web platform in China, Weibo has hundreds of millions of users, which is only slightly weaker than QQ. However, Tengxun also has Tengxun Weibo. Although its market share is not high, the two are also competitors.
The so-called enemy is a friend, and Sina is naturally willing to attract traffic to Quxin. It not only can gain a big customer, but also cause trouble for competitors, and can also raise funds from a new Internet company, killing three goals in one fell swoop.
Hundreds of millions of Weibo users are just a bite of fat. These people are the most active groups on the Internet. Whether it is Quxin or Toutiao, they are all jealous of users.
The only problem is that it will be troublesome to transfer this group of people from the PC side to the mobile side, and I don’t know which of these users owns smartphones. These are all problems, but having a user source is already the first step to victory.
...
Yanjing City, Baidu Company Headquarters:
Xiang Hailong came to Li Yanhong with the sorted information and said, "The documents and information on Quxin are all here. We currently own a total of 14% of Quxin's equity, but Zhou Yujie has already set ab shares, and our voting rights are only 1.4%.
Baidu invested in Quxin twice in total, 5% for the first time and 10% for the second time, but the first equity will be diluted overall during the second financing. Therefore, Baidu currently has 14% of Quxin stocks.
Li Yanhong shook his head and smiled, "Don't think about the voting rights. Quxin is so strong now. Unless his company is almost out of reach, no one can affect Zhou Yujie's control over Quxin."
Xiang Hailong said: "I just don't know if the combination of social and group buying models after Tengxun acquired Lashou.com this time, I don't know if it can suppress Quxin."
Li Yanhong looked at the white fog in the distance and said, "It's hard to say that Zhou Yujie caught Teng Xun off guard with this model, but now the Internet is the world of capital. If Teng Xun succeeds, there will be a huge monetization channel.
If the group buying field is really monopolized, the scale will probably not be much worse than Taobao. By that time, Tengxun will become stronger, which is not a good thing for us."
Xiang Hailong said: "When Chen Zi'ang came back, he told me something. The people from Quxin were vaguely asking us to block Lashou.com. I think this is OK.
It is said that Lashou.com is making mobile APP versions, but their business was the PC side before. Even if there is Tengxun traffic, it will be a very troublesome thing to transfer the traffic. If we block Lashou.com first, we can crack down on their traffic."
Li Yanhong thought for a while and said, "Yes, but not now. Let's talk about it when they fight. And we shouldn't do it too well, as that will only force Teng Xun to turn against us.
Users directly search for Lashou.com from Baidu, and cannot block it. That is too obvious. Moreover, this practice will have other vicious effects. Other keywords, such as group buying, will be completely cut off the link with Lashou.com."
"Okay, in this way, most of the traffic of Lashou.com will be destroyed." Xiang Hailong said with a smile. Baidu's door is the entrance to most websites. After all, except for a few well-known websites, most users will not remember the website domain name.
Li Yanhong said again: "We have invested in Quxin, and Meituan's financing scale is not small. Alibaba and Sequoia take the lead in investment. Zhou Yujie brought us, Alibaba, Sequoia and Sina into his camp through this model.
The traffic is really not much worse than Teng Xun. Even in terms of capital, I’m afraid it’s not even better than Teng Xun.”
Xiang Hailong smiled and said, "Isn't it better to have insufficient funds? In this way, we have the opportunity to obtain more Quxin equity.
Now both of them are preparing to burn money nationwide. The hundreds of millions of dollars in Quxin and Meituan's hands are not enough. The next money-burning war involves Teng Xun's social interactions and a huge market of tens of billions of dollars. Teng Xun's cash flow is comparable to that of banks. If it is really an emergency moment, no amount of money will be spent in it."
Li Yanhong frowned and said, "This competition between Quxin and WeChat may be recorded in the history of business."
Xiang Hailong nodded and said, "I am going to start more cooperation with Zhou Yujie."
"What cooperation?" Li Yanhong asked.
Xiang Hailong said: "Toutiao's traffic has become the largest content platform on the mobile side, with a large number of various news. Although the monetization model is difficult, tens of millions of users have begun to interfere with the user time of the entire PC side. In addition, the smartphone market is getting bigger and bigger, I am worried that if this situation continues to develop, it will affect our various businesses of Baidu.
So I think we should give up thinking about how to monetize, first transfer Tieba, know that even if there is no profit, we should keep users in our hands first."
Li Yanhong nodded and said, "Yes, we have underestimated the mobile terminal before, and Zhou Yujie has proved to us that this is a huge traffic entrance. As for how to monetize it, let's talk about it later.
But this search field is still a headache. I really can’t think of how to deal with the mobile phone screen mode.”
Xiang Hailong said: "In the future, the search should be mainly PC-side, and the mobile-side should be a supplement to facilitate users to search for information urgently. The traffic is so expensive and without WiFi, the search cost is too high."
Li Yanhong nodded and said, "I agree with this. Zhou Yujie's incident reminded me that he can do social interaction on mobile and attack Teng Xun's territory. So will anyone also use this method to search?
Whether it is a new entrepreneur or Alibaba Tengxun, we must not be careful about this, so we cannot let the Baidu APP go, and we still need to attract traffic. If all mobile phones have Baidu APP, we will be stable in the search field."
Xiang Hailong said: "Mr. Li, this is what I call cooperation. Zhou Yujie's App Treasure has become one of the largest APP download platforms in China, and Toutiao has also become the largest news platform in China.
Our Baidu comes with search traffic, so we don’t need to attract traffic in the search engine APP, but if you want to develop maps, Tieba, you know that APPs like encyclopedia need to purchase traffic from Zhou Yujie.”
"Interesting." Li Yanhong smiled and said, "I didn't expect that Zhou Yujie had already controlled the traffic entrance on the mobile terminal for such a short time. If Quxin was really done by him, he might become our Baidu's strong rival."
Xiang Hailong smiled and said, "As long as this Internet company grows bigger, it will basically be competitors, which is inevitable."
The essence of the Internet is to obtain traffic and monetize traffic. Baidu and Tengxun are both traffic entrances and competitors. Both of them want to do shopping. Because shopping is traffic exits, Alibaba has become an enemy again. Alibaba also wants to do search engines and social networking, because Alibaba also wants to have its own traffic entrance.
What's even more helpless is that if the Internet industry does not advance, it will retreat. Even if Baidu only wants to do searching, other companies will not only not seek peace, but will only swallow your market even more violently.
Li Yanhong nodded and said, "Then buy traffic."
Chapter completed!