179 Development of Tuyou
After Zhong Guangwei left, Zhou Yujie read the news and felt a little bored, so he opened the Tuyou game.
As the first mobile chess and card game platform, it has more than 50 different games, and some games also have different gameplay in different regions.
For example, 80 points [upgrade], the most basic thing is the normal mode. The complex version has 5-10-K and the bottom swallowing mode. Others such as mahjong, chess, Go, Go, and Pokémon Flower all have different ways of playing.
With the combination of various modes, plus game mode, game mode, etc., there are hundreds of categories in total, which can be chosen by different people.
After Tuyou went online, it immediately received support from the group's large traffic. Tuyou has always been at the top of the list. As long as users open AppTao, they will see the link to Tuyou. Today's Toutiao also recommended Tuyou to all users "unintentionally".
The strongest recommendation is naturally Quxin. Tuyou is directly placed on Quxin's "Discovery" page, only in the circle of friends. In terms of recommendation effect, it is even better than Meituan.
With the combination of the three, in more than a month, the download volume of Tuyou games exceeded 5 million, the download volume of internal games exceeded 30 million, and the daily active users were even around 500,000. In other words, one person will play the 10 people who download Tuyou games on average once, and this ratio is no longer low.
However, after Zhou Yujie played for a while, he had too many gold coins to use up, and he felt a little bored. Although these chess and cards are of many types, they are easily boring because a game may take a long time, and the limitations of chess and card games have caused no changes in the screen, which is easy to make people bored.
After thinking for a while, Zhou Yujie walked out of his office and came to the game business department on the 20th floor.
"Mr. Zhou."
"Hello, Mr. Zhou."
Many employees greeted him on the road, and Zhou Yujie responded with a smile. When he arrived at Zhang Yidong's office, Zhou Yujie knocked on the door.
"Mr. Zhou, please come in." Seeing that it was his boss, Zhang Yidong quickly stood up, and there were two people next to him, and they all stood up.
Zhou Yujie smiled and waved his hand and said, "Sit down, don't be restrained."
Several people sat down together, and Zhang Yidong introduced: "Mr. Zhou, this is Wang Weifeng and Li Hanying, the newly recruited operation managers of our game department. They are responsible for the daily operation of Tuyou Games. We are just discussing some of the daily management aspects of Tuyou."
Unlike previous stand-alone mobile games, Tuyou is an online game. Users are connected to the Internet when playing Tuyou and are linked to the server at all times. In this case, the manpower requirements for the headquarters are naturally much higher.
Toutiao game business department now handles the online needs of hundreds of thousands or even millions of people. As a concept culture with big data as the core, it also needs to be the best in game player matching.
The simplest example is that chess is also divided into masters, ordinary players and rookies, and how to allocate is also a data analysis technique. If you always divide masters and rookies together, then after a long time, both will feel boring.
The data analysis of chess is relatively simple, while various four-player card games are a little more troublesome to analyze. In addition, it also requires analysis of users' preferences, and then set up a different homepage desktop for each user according to their preferences.
Therefore, there are more and more staff in Tuyou’s department, so we should do this game as well as possible.
"Is there any problem?" Zhou Yujie asked.
Zhang Yidong said: "There are gold coins settings inside Tuyou. Each user will be given away certain gold coins when logging in. The gold coins can be played any game. After the gold coins are used up, the user can no longer play other games. If you want to continue playing, you either recharge or invite new users to register.
A while ago, Tuyou was in an explosive period of rising. There were a large number of new users in the market. Old players of Tuyou basically had to recharge money to get a large amount of gold coins. But now the market is about to reach its peak. Many people cannot find new users, so they directly exit the game and wait for the next day to play.
What we just discussed is that although some people recharge money, we must find ways to keep those who leave because there is no gold coins. But the problem is that if we give gold coins directly, it will affect the balance between those recharge users and internal gold coins, so it is difficult for us to decide what to do to retain users without reducing the recharge loss."
"Oh, that's the case!" Zhou Yujie nodded and smiled. As Toutiao's major businesses grew larger and larger, he himself no longer participated in some small decisions.
Zhou Yujie continued: "Actually, I just played Tuyou, and I felt bored before I spent my gold coins. Of course, it may be that I am not that free, but it also shows that Tuyou's current games can only attract people to come and play for a while, but it is difficult to attract users for a long time.
Regardless of whether there are gold coins or not, it is actually the same. If the user has no gold coins, he will naturally not play. But if he is very powerful, the more he earns gold coins, he will still feel bored after a long time."
Wang Weifeng, who has been next to him, said: "Mr. Zhou, every game we have a high-power zone. Generally speaking, users with more gold coins will not be satisfied with the winning feeling of the low-power zone. They will try to go to the high-power zone to seek excitement, so that they will return to the starting point. There will always be many people who will lose the gold coins in their hands."
Zhou Yujie smiled and said, "The method is good, but then, the user lost a large amount of gold coins at one time in the high-power zone. Some people may recharge money to continue playing, but most of them should directly exit the game and not start playing again from the low-power zone, right?"
Wang Weifeng nodded and said, "Mr. Zhou is right, but this is also a problem for most games. Games must always have profit points. Chess and card game platforms like ours rely on this method to make profits, including QQ game platforms on the PC side."
Zhou Yujie said: "Yes, but I don't care much about how much money the Tuyou platform can make, especially now it is still the early stage of Tuyou. Of course, it's not wrong for you to pursue profits."
Zhang Yidong asked: "Mr. Zhou, what do you mean is we give more gold coins?"
Zhou Yujie shook his head and said, "Give more donations may not be useful. Giving too much will also affect the balance of gold coins within the game.
The problem with Tuyou’s internal gold coins is that the system distributes or sells gold coins to users, but in this way, there will be more and more gold coins inside, and users will win each other's gold coins, which will not reduce the total number of gold coins. When the number of gold coins is too high, users will also feel bored.
Chapter completed!