183 Milk Tea Promotion Strategy
On June 29, the sun was in the sky and the scorching heat had covered the entire Shangshanghai, and even half of the people who usually shopped and played were missing.
An Audi car stopped from the side of the road, Yao Xingyong walked out, frowned, let out a deep breath, and then came to the door of a CoCo milk tea shop.
"Hello, do you need milk tea?" There were three people in the store crowding in a small space. One of the retail staff in his twenties greeted with a smile.
"Give me a cup of red bean milk tea, add ice, a large cup." Yao Xingyong casually glanced at the menu and said.
"Okay, wait a moment, it's 12 yuan in total." The beautiful retailer said with a smile.
Yao Xingyong withdrew cash from his wallet and asked, "Beauty, your milk tea costs only one or two yuan, right?"
The retail girl glanced at Yao Xingyong and said, "Handsome guy, you can't just look at the cost of materials. The labor, water, electricity and rent of the three of us, aren't this all money?"
"I understand." Yao Xingyong smiled and said, "Are your boss here? I have something to talk to him?"
"What's the matter?" the retail girl asked suspiciously.
Yao Xingyong smiled and said, "I want to buy 1,000 servings of milk tea, I want to talk to your boss."
"What do you buy a thousand servings?" the retail girl asked in disbelief. Milk tea is easy to break, especially in summer, you can't eat overnight. She can't sell so many milk tea in one store in one day, unless it's a hot holiday.
"I will naturally say it when your boss is here." Yao Xingyong shrugged and said.
The retail girl frowned and then said, "Then you better say that, I'm the boss."
"Are you the boss?" Yao Xingyong was stunned for a moment, then looked at the other two employees, and they nodded slightly, indicating that it was true.
"I'm disrespectful." Yao Xingyong smiled, never expecting that a young girl in her twenties was the owner of a milk tea shop.
"My name is Li Jie. This store is actually my father's. But he is not in Shanghai now, so I will take charge." Li Jie said with a smile.
Yao Xingyong nodded and said, "Ms. Li, my name is Yao Xingyong. I am the regional representative of Today's Preferred Company in Huangpu District. This time our company is planning to find several milk tea shops to cooperate with each other and purchase a large amount of milk tea, so I came here."
"What are you doing today's preferred? Why are you buying so much milk tea?" Li Jie asked.
Yao Xingyong explained: "Our Today is an online service platform. We provide users with information. Users can place orders and purchase goods remotely, and then we will arrange for special people to pick up the goods.
Our first product was to choose milk tea, so we hope to get the right price, we can work together and make profits together."
Li Jie quickly reacted and said, "Are you the same as that Ele.me? The one who delivered the takeaway?"
Yao Xingyong smiled and said, "Miss Li, do you know what Ele.m.?"
Li Jie nodded and said, "Yes, I have worked together a few times occasionally."
Yao Xingyong said: "That's good. Since Miss Li knows the pattern, I don't need to explain it much.
However, there are also differences. The capital behind our Selection today is strong. The first business in Shangshanghai will cover the entire Shangshanghai, with our delivery staff of thousands.
Because the first wave of products was selected for milk tea, the demand will definitely be very large. One thousand is just a conservative number, and there is such a large amount every day. So, Miss Li, you should also know what a good opportunity this is."
"There are 1,000 cups of milk tea every day?" Li Jie's heart moved. This was a rare big business, so she said: "Mr. Yao, I can give you a half price discount."
"What a joke, Miss Li, let's talk about a sincere price." Yao Xingyong said: "Miss Li, let me tell you the truth. Even in Huangpu District, we will cooperate with several milk tea shops. Whoever has the cheapest price will get enough volume. Otherwise, it would be meaningless for you to quote a high price, because we will choose a lower and better party ourselves.
You also know that you should consider the location when delivering food. Your CoCo store is in a good location. There are a lot of office buildings around it, but there are also many milk tea shops. We have many choices.
I need a suitable price. I have made milk tea before, and I know the cost of it very well."
The first step in promoting milk tea as the takeaway business was today's Choice Manager Zhu Wenbin's decision, for many reasons:
The first is that milk tea has a wide audience and is loved by a large number of people. From students to white-collar workers in office buildings, they will buy a cup when shopping. If you make takeaway, the demand will also be very large.
The second is that this is not a staple food, and the staple food is time-limited, and usually there is no milk tea at noon or at night.
The third is that because the type of milk tea is simple, the platform can control the types and reduce procurement costs with huge purchase volume.
Fourth, the cost of milk tea itself is very low. Generally, milk tea bought for 15 yuan has a raw material cost of only 1-2 yuan. The others are just about artificial rent and other things.
In other words, the larger the quantity, the lower the cost of equal distribution, and with your huge purchase volume, you can reduce the purchase cost to the greatest extent.
If you need to buy milk tea worth 15 yuan, if you only need 5 yuan, someone will send it here. This is an impossible benefit for anyone who likes to drink milk tea.
Li Jie thought for a while and said, "Mr. Yao, each type of milk tea is different. You have to give me a list so that I can set the price?"
"That's right, these are the ten kinds of milk teas we selected on our platform. See if you have them here. If not, and if you can't do it, you have to say something to me." Yao Xingyong took out a note from his chest pocket and handed it to Li Jie.
Li Jie took it and opened it, glanced at it and said, "These are ordinary milk teas, we can make them here."
Yao Xingyong nodded and said, "Okay, please keep this note first. It has my mobile phone number on it. You can add my interesting letter and send me your quotation before tonight.
I want to say that I have already gone to six or seven milk tea shops today, and I don’t have so much time to bargain. If you are suitable, cooperate with each other, and if you are not suitable, it will be inappropriate."
Li Jie handed over the iced milk tea prepared by the employee next to her and said, "I will consider the price of this cooperation, but we have to determine the authenticity of this cooperation."
"Don't worry, as long as your price is passed, someone will contact you the next day. We will sign a contract because you must provide milk tea first in the early stage. We will pay the milk tea fee for one day in advance according to the contract." Yao Xingyong said.
When my platform is not famous, it is not realistic to ask a small shop to make money first. In order to achieve the goal of rapid cooperation, the company's senior management also decided to make a one-day fee first, which actually doesn't cost much, because according to the plan, the money can be recovered on the same day.
Of course, this is just the money for milk tea. The salary and commission of the delivery staff must be borne by the company. However, after all, it is to cultivate user habits in advance, and it is normal to burn some money. Even because there is a traffic entrance within the company, otherwise the cost of traffic is higher.
Li Jie smiled and said, "Okay, Mr. Yao, I will give you an accurate reply tonight."
Chapter completed!