185 great success
In the evening, on the 13th floor of Toutiao Company headquarters, the technical team of Today Youxuan was extremely busy. Today is the first day of the APP launch. This software involves user needs and offline cooperation. The workload is much stronger than that of ordinary software. Lin Youde also deliberately dropped more than 20 senior data analysis engineers from Toutiao to help Today Youxuan’s technical team be responsible for various data problems.
On the first day, takeaway was launched, and Zhou Yujie also stayed in the company. He needed first-hand data, and the boss was in the company, which was also helpful to morale.
Until 10 o'clock in the night, Zhu Wenbin dragged his tired body, but was very excited to report: "Mr. Zhou, the data has come out. Today, a total of 312,000 users downloaded the Today's Preferred. Everyone ordered a milk tea, and about 20,000 of them. For the second milk tea coupon, they chose to order other foods."
If you want to get the second coupon, you have to order another non-milk tea takeaway, which is also very cheaper, at least cheaper than going to dine in. At the same time, the takeaway delivery fee is also waived. These costs are all borne by today's preferred method, and everything is to cultivate users' usage habits.
The reason why it is not directly free is not because it cannot afford to burn money, and the users cultivated by the free model cannot form user habits. Just like the group buying websites in the past two years, they have been desperately spending money, but they cannot retain users at all. Once they start charging, they have been out of the crowd.
The initial discount is relatively large, and users only need to pay the fees they don’t care about to purchase, and then they can choose a period of stable subsidy, and then slowly increase it until it returns to normal. In this way, users who participate can get used to this model.
Of course, offline service quality must be in place, and this promotion model is completely different if there are no competitors. If there are competitors and burning money, the expansion strategy will be completely different.
Lin Youde said next to him: "There is also data. In the early days, almost 250,000 of the 31.2 users were downloaded from Toutiao, and the other 60,000 users were downloaded from other channels. The accuracy of our advertising delivery this time is about 80%.
"80% is already good." Zhou Yujie said with a smile.
After two months of preliminary preparation, today's Youxuan started to train some couriers who are familiar with the local area by poaching people from Ele.me or major hotels. At present, the size of the takeaway team is about 1,000 people.
These people are the official employees who are preferred today. In the future, the expansion of the takeaway team will need to be based on this group of people as the skeleton.
Currently, Internet users have not yet formed the habit of ordering takeaways using the platform. One thousand people are enough under normal circumstances, but this first month is basically a time when spending money and subsidies, and the volume of various orders will definitely increase significantly.
Behind the Today Youxuan Company is the huge traffic of the head office. If you drive traffic with all your efforts, the download volume will explode to an amazing extent. However, obviously, the offline cooperation ability restricts the Today Youxuan from developing as fast as the Quxin and Toutiao.
Therefore, it is necessary to control user downloads, because if offline services cannot keep up, they will ruin the brand.
Ordinary small companies don’t need to worry about this problem because they have no traffic at all, and even if they can be bought, there will be no large amounts. Today’s preferred problem is the opposite, with endless traffic.
Therefore, Toutiao’s precise advertising was involved. In the middle of last month, users of major office buildings in Shanghai would receive news about milk tea, and users who were interested in it were recorded and then pushed according to today’s preferred needs.
In this way, the data accuracy of Toutiao can be tested, killing two birds with one stone.
Zhu Wenbin said: "Today our takeaway team delivered more than 300,000 portions of milk tea and more than 20,000 portions of other foods. It has basically reached the limit that the team can be responsible for. Next, we need to start recruiting people in large quantities."
"Let's go and ask, it's best to be a local who is not a Shanghai native who has done express delivery. In the future, we also need to train some experienced deliverymen to go to other cities. It will be inconvenient for locals to say that they are not." Zhou Yujie nodded and said.
Zhu Wenbin smiled and said, "I just want to recruit locals, but I guess I can't keep a few. Today, a few people are leaving their jobs, and they are all locals who can't bear this hardship.
The other people are under a lot of pressure, but I am now paying them a daily commission, so for the sake of money, it's fine."
Zhou Yujie nodded and said, "The daily bond is OK. We need to recruit people quickly. High income and daily bonds can indeed be very attractive."
When capital is burning money to compete or cultivate the market, basically people who participate in this process make money. For example, takeaway, merchants receive a large number of orders, users receive a large amount of subsidies, and riders also receive a high commission. This can be said to be the hottest trend for ordinary citizens. If you seize this opportunity, you can make a small profit.
Zhu Wenbin said: "Mr. Lin, I didn't expect that Toutiao's recommendations would be so strong, with 300,000 downloads per day. Now some local forums in Shanghai are discussing this matter. I guess many people will download Toutiao in the future. Toutiao's recommendations will reduce some traffic. Let's wait until the team here is larger."
Lin Youde waved his hand and smiled, "It's okay, you are my client now, you can ask for whatever you want."
Zhu Wenbin smiled, not taking it seriously.
Zhou Yujie said: "Okay, then let's just go tonight. Everyone should go back and rest. The colleagues who work night shifts outside should also arrange a break during this period. If there are not enough people, they can transfer people from other companies or recruit outside."
Zhu Wenbin said: "Okay, thank you Mr. Zhou."
After leaving the building gate, a Volvo sedan had already parked at the door, and the driver inside quickly came out to open the door for the back seat.
Since Quxin raised funds, his fame has been gained, and Zhou Yujie has also begun to value his safety and specially recruited a driver and bodyguard, A Long, who is both civil and military.
This Alongwu can compete with five at a time, and has been a soldier and practiced Sanda. Wen has very superb driving skills.
At present, the Shanghai Stock Exchange, which is covered by the Sky Eye, is relatively safe. With the bulletproof Volvo sedan, safety is enough.
Along is relatively taciturn and rarely speaks. After driving for about a quarter of an hour, he came to a villa area, which is Zhou Yujie's new home.
After Quxin's second financing, Zhou Yujie also received a separate $200 million and bought a villa near the company. The area was small, only more than 400 square meters.
After returning home, my parents were still watching TV in the living room. When they saw their son, Wang Wenjuan asked, "Xiaojie, do you want to have some midnight snack?"
"No, I'll just eat an orange." Zhou Yujie walked to the coffee table with a smile, took an orange and peeled it.
Zhou Zhijun asked: "Why did you work overtime so late?"
Zhou Yujie smiled and said, "It's just that I'm just waiting for the result below, I don't need to do anything."
Zhou Zhijun nodded and said, "Well, don't be too busy. Make money for enjoyment. When it's cooler, your mother and I are going to travel to the north. The place has not been settled yet. Do you want to go together?"
Zhou Yujie said: "No problem, just notify me in advance then. By the way, how are you doing in the new hospital?"
Why are parents going to Shanghai? It is naturally due to Zhou Yujie's son. As the owner of a high-tech company with a market value of "2 billion US dollars", he naturally has his own influence. Zhou Yujie has requests, so naturally someone helps him. A small local private hospital arranged his parents from Kunshan, and his identity is still there.
When we arrived at the new hospital, we were directly in the management, so Zhou’s father and mother were naturally happy.
Zhou Zhijun smiled and said, "It's not bad, the medical level in the Shanghai Stock Exchange is really good."
"Okay, as long as you are happy, you don't want to go to work anymore, you can also want to travel around the world." Zhou Yujie said with a smile.
Zhou Zhijun laughed and said, "Let's talk about this later."
Chapter completed!