202 Development Opportunities for Tuyou
In this storm, Wowotuan is not much better. Now Baidu and Alibaba are preparing to invest in Wowotuan, which is probably also impacted. Baidu is a little better, and the investment amount is not much, which mainly plays a drainage role. The current P group buying has a considerable traffic on the PC side.
As the main investor, Alibaba will suffer a lot of losses, but it may be worth it if it really achieves the strategic goal of protecting the Alipay market.
At this time, Zhang Yidong suddenly said: "Mr. Zhou, Mr. Lin, our Tuyou will soon open a gold coin recharge service. We can use Tuyou to promote Huifutong.
Takeaway involves direct cash transactions between merchants and users. If delays occur, it will easily cause major problems. The risks here are relatively large, so they can only be promoted step by step.
But Tuyou is different. Tuyou only involves the user's funds and the platform's gold coins. Even if an error occurs, we can easily remedy it. At most, some gold coins are given, which does not require any cost to us. I think most players will be very satisfied with this result."
Lin Youde asked: "What do you mean is Tuyou don't accept Alipay payment?"
Zhang Yidong shook his head and said, "No, forcibly changing users' habits will only affect Tuyou in turn. I mean that Alipay can coexist with Huifutong, but it mainly recommends Huifutong.
Moreover, in terms of discounts, we can implement Huifutong recharge discounts, and according to the plan, exchange one dollar for 10,000 gold coins, but if the user uses Huifutong to pay, we can give an additional 2,000 gold coins or even more gold coins, which is not at all cost to us.
If users insist on using Alipay, we will not lose anything, and this method will not cause any disgust to the user."
"Okay, you are learning Teng Xun's routine!" Zhou Yujie said with a smile.
In the early stage, Tengxun's internal recharge also attracted users to use Tenpay with discounts, and then slowly controlled this part of the market. However, the premise of doing this is that the game quality is not bad.
Regarding traffic channels, Toutiao is not short of Toutiao, but one of the prerequisites for promoting APP is that this APP is needed by users. For example, the former Tuyou is easy to promote. However, if you promote a useless software, such as the Internet Notebook, even if Toutiao and Quxin are all trying to attract traffic, they will not have any good results.
Zhang Yidong smiled and said: "As long as Tuyou has a wide range of users and we can slowly promote it in this almost cost-free way, we can gather the first batch of users who use Huifutong."
"Okay, then let's do it first. Takeout and games go hand in hand. First, slowly guide users to use Huifutong, and then use these transactions to optimize our payment processing capabilities." Zhou Yujie nodded and said.
It is very difficult to change users' habits. Alipay was established in 2004. With Taobao's platform, it has become a software linked to payment in the hearts of the people. After the emergence of smartphones, Alipay established an APP in 2009. It takes a lot of money to let users change this habit.
WeChat Pay in later generations instantly had hundreds of millions of users with the red envelopes of the Spring Festival in 2014, but this was just the beginning. It also relied on a large amount of subsidies and a large amount of traffic, and invested in various payment companies, such as takeaway, online shopping, online car-hailing, sharing fields, bus travel, supermarket shopping, etc., which triggered a tens of billions of dollars in money-burning war, which made the people change their habit of using Alipay to pay.
Quxin also has a lot of user base, but it is not yet time to tie payment to it. If you want users to use the unfamous Huifutong, you can only slowly induce it to make takeaways in person, which is also for this purpose.
As a traffic exit, the game platform involves payment. Although the frequency is not high, it can also provide traffic entrances for payment.
As long as the benefits are great enough, users are willing to bind a bank card and open up funds after downloading Huifutong. The most important thing is that the cost of virtual currency is not high.
Lin Youde asked: "Lao Zhang, how many users are there in Tuyou now?"
Zhang Yidong said: "The current download volume of Tuyou is about 8 million, the more active users are about 2 million, and the daily active users are about 200,000."
Lin Youde nodded and said, "This data should be good, but since we want to use Tuyou to promote Huifutong, we have to increase our efforts to promote Tuyou.
If Tuyou can be promoted to the position of the platform as the overlord, then payment will be the first step to success. With Tuyou’s large number of users, we can obtain a large amount of transaction data to optimize the payment system.”
"Yes, I couldn't imagine that Tuyou has this effect." Zhang Yidong was very excited. As long as this proposal was passed, Tuyou will obtain unprecedented resources.
When Tuyou was just born, it did receive sufficient resource promotion, but with the slowdown in the later growth rate, the traffic resources promoted by all parties began to decline, especially Toutiao, which is currently mainly incubating a new project called Neiconshu, and Toutiao accounts also need to take care of content creators, so the recommendations for Tuyou began to decrease. This is naturally unwilling to Zhang Yidong.
But Zhang Yidong did not expect that Toutiao suddenly decided to do its best to make payment, and payment could only be tested internally in the early stage. Currently, Toutiao's various businesses, Tuyou and the newly opened Today's Preferred payment business.
The takeaway business has just begun, and recharge involves third-party partners. It was impossible to popularize it in the early stage, so Tuyou became the only option.
Zhong Guangwei said: "Tuyou has received considerable recommendations from the company's internal traffic. Even if we promote it with all our might, the effect may not be very good. If we want to go further, we will buy traffic from outside."
Zhang Yidong continued: "Mr. Zhou, I have received the news that Tengxun will soon transfer the QQ game platform to mobile phones, and by then, we will face more fierce competition."
"Okay, then just spend money to buy traffic. You can buy it from Weibo, Baidu, and 360. Money is not a problem. I want the best traffic resources." Zhou Yujie nodded and agreed.
Although the number of software users under Toutiao has reached tens of millions, it is still not as good as national software such as QQ, Baidu, and 360. With Toutiao's own traffic, it is not difficult to make a software popular, but if you want to step closer, such as the level of tens of millions of users, it is still difficult to rely solely on internal resources, and it will be very long.
Time may sometimes be more important than capital. Nowadays, the importance of mobile Internet has been recognized by major giants. Giants have begun to deploy on mobile terminals, naturally including QQ game platforms.
Tengxun's traffic far exceeds Toutiao, and the QQ game platform itself has a large number of user groups on the PC side. If they also enter the mobile side, it will put a lot of pressure on Tuyou.
For Zhou Yujie, Tuyou originally wanted to get a share of the game field, but now that the game platform is very important for the promotion of payment, it is natural to promote it with all the internal and external forces.
Zhang Yidong smiled and said, "Mr. Zhou, there is another good news. The fishing expert's game is ready and is currently preparing for internal testing?"
"Oh, the fishing expert is ready?" Zhou Yujie raised his eyebrows and smiled happily: "This is really a good time. Using fishing expert to promote the road trip will achieve twice the result with half the effort!"
Chapter completed!