In August 2011, the hot summer could not stop the enthusiasm of merchants in various parts of China and the dream of free sex by countless ordinary people.

At the beginning of the month, WeChat and Lashou.com began to provide free subsidies for likes in more than 100 cities across the country. This model has been played with Quxin and Meituan, and many people naturally downloaded WeChat and started to have sex for free again.

However, for some users, it will be annoying to do too much of this model, but this is only a small part of it. Faced with the temptation of free, many people are still willing to make trouble, just like Pinduoduo in later generations.

Teng Xun's senior management was also in pain and happy. He spent tens of millions of dollars on spending money in so many cities at one time. However, seeing the increase in the number of WeChat users and the frequency of using Huifutong, he immediately felt that everything was worth it again.

However, the good times did not last long. His old rival Alibaba suddenly announced that the Alipay homepage introduced the Wowotuan group purchase webpage, and users can get a 5 yuan coupon for the first time, which can be used for any product consumption.

For subsequent benefits, you only need to bring a friend to Alipay to get another coupon, and the same is true for the subsequent benefits. Even if the number of friends you get is too large, Alipay will also provide direct cash subsidies.

Obviously, Comrade Lao Ma is still not giving up on socializing himself. This time, he has to provide free subsidies, so it is better to use it to attract friends to expand his social links.

The original group buying dispute became a war between Alibaba and Tengxun in the social and payment fields. These two are the core lifelines of the two companies, so they will naturally fight to the end. Therefore, the subsidies were further escalated.

At the same time, countless group buying websites like shrimp are not willing to fall behind and burn the funds of their financial backers. Although the two giants, Ali Tengxun, entered the market, it is hard to say who can laugh at them in the end. After all, the giants are targeting the whole country, and no matter how much money they have, it is impossible to invest enough funds in every place. Local group buying websites are enough to do it within their own scope.

Alibaba, Tengxun and countless small group buying websites have as many as 9 digits of funds invested every day.

As a result, countless netizens and merchants were in a carnival because the main venue for social networking and payment was the mobile phone market, and this large-scale subsidy even affected the sales of mobile phones.

The hot time always passes quickly, and September is coming. The money-burning war on group buying websites has no intention of stopping, but is becoming more and more intense. For giants, as long as they can cultivate user habits, the money is just a bunch of numbers.

On September 20, at the Shanghai Stock Exchange Headlines Headquarters, Zhong Guangwei, Lin Youde, Zhang Yidong, Sun Weifeng and others gathered together again and had a small meeting.

Zhong Guangwei said with some worries: "Mr. Zhou, Teng Xun has been crazy for more than a month. He has been spending money every day to attract traffic. Now, judging from the data obtained by AppTrea, the number of WeChat downloads and daily active users is no less than that of Quxin."

As a system-level software, Appliance Treasure can directly supervise the usage time of each application in the mobile phone. Although Appliance Treasure does not completely overlap with WeChat users, some approximate data can still be estimated.

Zhou Yujie smiled and said, "Isn't this normal? With Teng Xun's traffic, it will be a matter of time to get the number of WeChat users up, not to mention that they are trying hard to spend money now, so it is not surprising that they have reached the level of Fuxin."

Zhong Guangwei said: "But if this continues, our Quxin market share will be difficult to maintain."

Even when Tengxun Alibaba was desperately spending money, Quxin still had certain subsidies and promotions, but it no longer used Moments, but used big data to directly recommend subsidies and recommendations for former old users. At the same time, Meituan will also do some discount activities on Quxin's connection.

In addition, Quxin's platform can also link accurate and interesting news from Toutiao, shake it and Tuyou games, which also ensures a certain user popularity.

But no matter what, WeChat spends real money and will definitely absorb a lot of traffic.

"It's not the time yet." Zhou Yujie shook his head and said, "The market outside is crazy now, and I guess Meituan is unwilling to continue playing with us. Wang Xing doesn't like to spend money."

In the original history, when the group buying market burned money, Wang Xing knew that it was meaningless to burn money, because the moat of group buying was too low. If you burn it, it would be ruthless once it stopped, and others would burn it again. Therefore, his strategy is to slowly expand his market with the lowest operating cost.

It was not until the takeaway war broke out that Wang Xing participated in the market and burned money desperately because there were only a few companies in the market at that time, and takeaway was a moat in the o2o field. As long as the opponent was not enough, he would completely win.

Such people are too sensitive to the market. They used to cooperate with Quxin because they saw the benefits, but now, Wang Xing will definitely not participate.

Zhou Yujie asked again: "Have our previous cooperation with Meituan, and the accounts with merchants have been cleared?"

Zhong Guangwei nodded and said, "Most of them have been cleared. According to the current rules in the group buying industry, group buying websites will generally be kept for two months. We have not had much subsidies during this period, and we have already given them to merchants before."

"Okay." Zhou Yujie nodded. This was a super bomb, and he had to twist himself out first.

It is a common phenomenon for group buying websites to use this time difference to gather their own capital flow, but this model is actually to kill their last straw.

"Don't worry too much about Quxin. We still have enough funds in our hands. As long as we have funds, we can re-enter the market at any time." Zhou Yujie smiled and said. Quxin only needs to maintain it with accurate and appropriate subsidies.

The boss said this, and Zhong Guangwei could only agree.

Zhou Yujie then asked Lin Youde: "How is the pre-installation of Toutiao recently?"

Lin Youde smiled and said: "Our Toutiao itself is a popular application. We are willing to pay for it. Most mobile phone manufacturers are still happy to cooperate with us. In addition to Samsung's high-end phones, HTC also disagrees. Meizu has not yet agreed.

According to the number that has been negotiated, in the next six months, Toutiao and AppTrea will have more than 20 million new phones pre-installed."

"Okay." Zhou Yujie nodded and said, "After users get their phones, they are still the same rules. They slowly guide users to download Tuyou or other games. I need all new users to get used to our products."

The cooperation with Xiaomi is a long-term purpose, mainly to protect the future application treasure from the impact of the hardware and mobile phone giant's own application market. This time, the large-scale pre-installation is to cultivate user habits, and Toutiao is the best weapon.

The characteristic of Toutiao is that it is very easy to attract users. In addition, various advertisements and content are combined, so it is not difficult to guide novices to download other software.

"Of course." Lin Youde nodded. Now Toutiao's layout is very clear, providing services to users from all aspects to form a complete demand solution.

The three core softwares are Quxin, Toutiao and AppTrea, all belong to the traffic entrances of the mobile Internet and can also attract traffic to each other. Tuyou, Huifutong, mobile games, and today's preferred channels are all monetization channels, but the latter is not yet mature and needs to be vigorously developed.

Sun Weifeng, who is in charge of AppTrea, suddenly said: "Mr. Zhou, everyone, there have been many new players in the application market in the past few months. Baidu launched Baidu mobile assistant, 360 launched 360 mobile phone guards, which also brought a similar application market. Moreover, Alibaba and Tengxun heard that they are also planning this area, but their software may not have been released yet."

"Not surprising." Zhou Yujie said with a smile: "Actually, when our Toutiao is successful in these fields, giants like Bat or 360 will definitely find ways to copy it. The Internet is actually the same, and the United States is the same."

Lin Youde nodded and said, "Now all companies in the market have begun to copy our business model. Baidu has also changed the mobile search engine. There are also various news under the search bar. The layout of watching news also uses information distribution, but it is not yet perfect."

"Don't worry about the application market. Instead, we should pay attention to the changes in Baidu." Zhou Yujie said cautiously.

No matter how you play now, in 2014, the mobile phone hardware giants have deployed their own application market, and all other brands have to be done. Fortunately, they have made their own advance layout, and AppTrea has the basic platform of Xiaomi mobile phones.

But the link between Baidu and search is the most threatening. Even in the era of mobile Internet, people still need Baidu, but it is not that important.

Judging from the data from later generations in the 1920s, Baidu installed capacity exceeded 500 million, and Daily Active Technology was similar to Toutiao. The two were the strongest competitors in later generations.

Baidu's search is the basic market, and no one can shake it. In addition, information flow forms a dual engine, which has established Baidu's position in the mobile terminal.

Toutiao is stronger in terms of content and big data, but it is much weaker in terms of search.

The competition between the two in terms of information flow has always been one step ahead of Toutiao, and Baidu is in the position of catching up and attacking. Especially after the rise of short videos, many people started to watch news and videos after opening Baidu. As they brushed, they forgot what the purpose of coming to Baidu was.

This also seriously robs user time. Of course, this is not only for Toutiao, but all traffic entrance types of software are competing with each other, and the only purpose is to obtain user time.

Although Toutiao and Baidu have a good relationship now, this is a strategic layout involving its own development. It is certain that each other is plagiarized, and as long as there is no serious reversal, it will generally default.

After all, this is true for the entire Internet field, giants are like this, cooperation and confrontation, innovation and plagiarism coexist.

Baidu needs the traffic of Toutiao on the mobile terminal, and Toutiao also needs Baidu Map. In the future, there is still a lot of room for cooperation. There is no need to overreact because Baidu enters the information distribution field. In fact, it is not only Baidu, but the most important thing is to do a good job in its own quality.

Lin Youde said: "Baidu will indeed become our top competitor in Toutiao today. Their user base is too large. Now basically all mobile phones will be installed with Baidu search without any traffic. The user habits cultivated by the PC side for ten years have given Baidu the greatest advantage."

"So in terms of content, we must gain an advantage." Zhou Yujie said: "Baidu's advantage lies in the hundreds of millions of users, which we can't compare, but we are still ahead in terms of content.

Moreover, Baidu’s homepage is also limited. Although users like content recommended by big data, they often look for content they like. In this regard, Baidu’s homepage cannot do that well.”

Whether it is Toutiao or Tengxun News, there are clear categories. Users can find the type they like by themselves. This is not necessarily commonly used by users, but they cannot be missing.

Baidu wants to combine search engines with information distribution to retain huge user time, but doing so will definitely have certain disadvantages, and the inability to accurately classify is one of them.

However, no matter how many shortcomings are, as long as it is not fatal, it cannot resist the advantage of hundreds of millions of users. No matter what, Baidu will become the most powerful competitor of Toutiao.

On the contrary, Toutiao has no way to search. The only advantage is that it has the most advanced big data recommendation and a closed content creation platform on the market.

Lin Youde continued: "Mr. Zhou, after having the Toutiao account, Toutiao has already owned a lot of news, story content, funny plots, etc., but now that Baidu also wants to enter our territory, we might as well do some of Baidu's business."

"Baidu's business?" Zhou Yujie asked: "What's the content?"

"I know!" Lin Youde said: "Among many important businesses of Baidu, the stickiness of Tieba is too strong, and it is difficult for us to copy. The map takes a long time, and the encyclopedia involves too much knowledge, which requires a lot of time and energy. The only simplest thing is to know.
Chapter completed!