August 20, 10:00 am.

In some areas of 13 prefecture-level cities in Suzhou Province, Today Youxuan began to promote in Suzhou Province. Today Toutiao has already started direct advertising push based on the approximate data obtained from similar news.

The team that had been preparing for two months was ready to go, but the first step was to focus on milk tea, opening up the market for white-collar workers and students, and then carry out normal product promotion, following the route of Shangshanghai, and gaining some failed experience.

At the same time, many people from 13 prefecture-level cities in Suzhou Province found that a large number of deliverymen wearing yellow reflective clothes and with the four big words "Today's Preferred" printed behind them were riding electric bikes and wandering around the range.

Under previous publicity, many users who already knew that "Today's Preferred" would be settled in the local area were prepared early, which is also a benefit of spending money.

When Youxuan is working hard to spend money in Shanghai today, people will receive news in nearby cities, and when Youxuan is preparing to enter other cities today, the news will also spread out in advance, and many people will know in advance.

Even if someone is not interested, everyone has a coupon. As long as there is someone who is interested in wool today, it is very likely that friends around him will also download the software.

Of course, this process is very ruthless. Ordinary startups cannot afford this rhythm at all. They can only slowly develop the market and expand to surrounding cities step by step. However, the disadvantage of the slow process is that the business model is discovered and then quickly plagiarized by others.

Ele.me, in later generations, encountered such a situation. After Meituan monopolized group buying, it urgently needed new areas to expand its scale and tried many areas, such as movie ticket purchases, hotel travel, marriage and love markets, taxi shopping, supermarket shopping, air tickets and even haircuts, etc. As long as it is related to people's livelihood, Meituan doesn't want to let go of any of them.

When Meituan's senior management discovered the prospects of takeaway and user stickiness, they immediately opened fire with all their might. With their strong operational capabilities, merchant information and funds, they took away Ele.me, the former leader in the takeaway industry.

If Ele.me had enough funds in the early days and had formed a larger scale before Meituan entered the market, then even with Wang Xing's full support, he might have gained a certain market, but it would probably not be that easy to be the first.

Behind the selection today, sufficient funds are sufficient, and it is the first step on the market to make large-scale takeaways. Although it is impossible to expand the market to a nationwide range soon, the pace of expansion must also be fast. If you step faster now, you can gain more first-mover advantages, so that you can save more costs when you spend money on the future.

Today, the large-scale entry of Selected Su Province has also attracted the attention of many Internet giants and venture capitalists, and they have also begun to study the sudden emergence of takeaway.

At the same time, the war in the group buying field is also in full swing.

WeChat and Lashou.com once expanded their scope, investing tens of millions of subsidies every day, and providing various free subsidies in almost 300 cities. The transaction volume of Lashou.com has increased sharply, and the number of users obtained by WeChat is gradually increasing.

Faced with Alibaba, which may threaten its dominant position in payment, it also supported Wowotuan even more vigorously.

Although Alipay's daily active users are not as good as one-tenth of mobile QQ, the number of Alipay users is no less than that of mobile QQ. A link to Wowotuan appears directly on the upper left of Alipay's homepage. Any Alipay user can get a coupon of 5 yuan.

In order to promote, Alipay used pop-up push and distributed more than 5 million coupons within one day. Later, these people would also send messages to their friends, but if they wanted to send, they had to add friends.

Compared to the demand that WeChat requires a large number of people to like, Alipay’s requirement is obviously much simpler. Just add a friend, and the subsequent subsidies and benefits do not require various complicated operations.

The logic of Alibaba and Wowotuan is very simple. Since it is free, you still need to like it. But our operation is simpler. We directly send coupons and forcefully change user habits with an almost free strategy.

The success of Quxin and Meituan is that no giants participated in the competition market at that time. At this moment, WeChat and Lashou Network themselves are copying Quxin's model, but now they have encountered powerful snipers from Alipay and Wowotuan.

Although Alipay is not completely free, the operation is much simpler. Just recruit a friend to Alipay, which naturally attracts most people.

Many of them take both of them. Alipay’s bigger purpose is to make users more accustomed to using themselves. Therefore, the power of offering discounts may not affect the expansion of WeChat in a short period of time, but over time, the benefits here are easier to obtain, so the various restrictions on WeChat will be easily troubled by users.

At the same time, the two companies subsidized together, which made the entire market even more popular, and group buying became a hot topic.

Faced with the strong sniping of Alipay, Baidu and Wowotuan, CEO of Lashou.com, Wu Bo, hurried back to Tengxun Company and directly found Zhang Xiaolong.

Wu Bo said: "Mr. Zhang, what should we do in this situation? Baidu has blocked the links to Lashou.com, and the traffic on the PC side is almost gone. On the mobile side, Alipay directly attracts traffic to Wowotuan, which is much simpler than our model."

As a transit station for almost all users on the PC side to log in to various websites, Baidu controls the traffic portal of all group buying websites on the PC side. If users log in to a website, more than 90% of them are Baidu first and then search for the Chinese name.

Baidu’s restrictions on Lashou.com are very simple. Except for searching for keywords related to consumption, Lashou.com will not appear in Lashou.com, even if users search for the three keywords "Lashou.com", the links of Wowotuan appear below the search box, and there are a bunch of various text introductions behind it. Users need to turn to the second page to have a small entrance to Lashou.com.

With this operation, how many new users can enter Lashou.com? And old users are also very likely to be attracted by Wowotuan. Now, Lashou.com has only some bookmarks or real old fans left on the PC side. If Baidu's entrance does not return to normal, Lashou.com's traffic on the PC side will only decrease and decrease.

Although Lashou.com has an APP and a huge amount of traffic on the end, it is also an unbearable pain.

"Baidu's traffic entrance is blocked, which is a headache, but there is no way to do it for the time being. You can try to complain to the Ministry of Industry and Information Technology. However, according to normal efficiency, even if you can win, it will probably take a long time to go." Zhang Xiaolong shook his head and said, this is a big battle between giants, like 3q, and the little people can't interfere.

"It's okay to try it, it's not bad anyway." Wu Bo frowned and said: "Lashou.com has just opened an APP. Previous publicity was mainly on the web page, and the traffic was basically on the web page. If the traffic on the web page is gone, the traffic of Lashou.com will only rely on the mobile terminal that has just started, and there will be no such strong appeal at all, which will seriously affect our expansion plan."

Although the mobile terminal is the future, the number of users on the computer terminal is still far greater than that on the mobile terminal. If the traffic on the PC terminal is gone, the number of transactions on the Lashou Network will drop significantly.

You should know that the cooperation between WeChat and Lashou.com is to attract traffic to each other. If the traffic on Lashou.com is cut off, then there will be major loopholes in the plan, and it will take longer to make up for it.

Time is the thing that is most lacking at the moment. If this fails this time and the opponent takes over the market, then if you want to spend money to grab the market next time, even if you pay two or three times the price, it may not be effective.

The business model of Lashou.com was completely different. Before Meituan cooperated with Quxin, Meituan had already had a lot of traffic on the APP. The PC side could also directly divert traffic and then divert traffic to Quxin together. Lashou.com could only start from the PC side, especially in cities that did not start promotion.

"Baidu's move is really troublesome." Zhang Xiaolong felt infinite fatigue again. It took so much cost and time to make WeChat and Lashou start to cooperate.

Although Lashou’s APP has encountered many problems due to the haste time, and the promotion capabilities of Lashou’s team are not as good as Meituan, when the funds are in the open, Quxin and Meituan can only avoid their edge.

But Tengxun forced his payment software to attract all-out interference from Alibaba, and Baidu also joined in.

Alibaba used its own national software and instantly attracted tens of millions of users who like group buying. Although Alipay wants to do socializing, the powerful funds still played a strong hindering role in the promotion of WeChat.

The most serious thing is that Baidu cuts off the PC traffic of Lashou. You should know that there are at least millions of users on the PC side of Lashou. These are also the goals of WeChat and the foundation of new users. Developing their own social links with them as the core is the foundation of this subsidy, but now Baidu's interruption of the flow instantly leads them all to Wowotuan.

Lashou.com has almost zero experience in the APP field, and even if Tengxun attracts traffic, it will take time to do it.

Time is not available on WeChat. What Zhang Xiaolong is most afraid of is that Quxin's current users are gradually accustomed to using Quxin, and by that time, they will be really powerless to turn things around.

"Can we let senior executives of Tengxun talk to Baidu? Our group buying has nothing to do with Baidu." Wu Bo said tentatively.

Zhang Xiaolong shook his head and said, "It's useless. The struggle at this level is comprehensive, not a certain competition."

"If Baidu cannot recover, can we get the QQ pop-up recommendation?" Wu Bo asked again. The effect of QQ pop-up is much better than Baidu's keywords. As long as one of them comes, it will attract a large number of new users. It is very rare, and even Tengxun's internal departments are difficult to get this recommendation.

"I will go to Mr. Ma to discuss it, it should not be a problem." Zhang Xiaolong thought for a while and said, "But our focus still needs to be on the mobile terminal. Don't worry too much about traffic. Tengxun is not short of traffic, but the APP of Lashou.com has generated too many complaints recently. If this is not handled well, no matter how much traffic we have, it will not be able to occupy the market."

The APP of Lashou.com has a very tight time from development to listing. Even with Teng Xun's full support, there will be many bugs, which will seriously affect the user experience.

Many problems are not just technical issues.

The online technical problems are easy to solve, but offline ones are difficult. There is no Meituan’s classification information and ranking of merchants within Lashou. This also leads to the fact that Lashou.com is far inferior to Meituan in terms of service.

Zhang Xiaolong also contacted some middle-level employees who were poached from Meituan and knew about Meituan’s powerful offline capabilities, but this is the case with Lashou.com and it is impossible to change in the short term.

Quxin and Meituan avoided their edge, and Tengxun and Lashou.com made great progress. In this case, there is naturally no problem.

However, Alipay cooperated with Wowotuan, coupled with Toutiao's traffic drainage and Baidu's joint attack, it was fatal to the expansion of Lashou.com. Lashou.com was restricted, so WeChat's expansion naturally could not expand as quickly as Quxin.

With internal and external troubles, Zhang Xiaolong had no choice. WeChat is still expanding its scale, but the growth rate has been much lower than when he was alone in Shanghai.

"I have tried my best to poach people from Meituan, but you know that no matter what, it takes time to optimize APPs and services. Moreover, what is suitable for Meituan is not necessarily suitable for Lashou. We are very careful every change." Wu Bo said helplessly.

Originally, he thought that joining the Tengxun group could quickly expand the group buying business and even monopoly, but unexpectedly, he was attacked by Alibaba and Baidu. The PC side was basically half-baked, and the mobile side was expanding, but their entire team could have experience in this area and could only follow the feeling, and problems naturally arise.

In the final analysis, time is too urgent!

Zhang Xiaolong nodded and said, "There is no way, we can't stop now. We will stop. Not only will Wowotuan and Alibaba monopolize the market, but Quxin and Meituan will also make a comeback. At that time, we will really have no chance."

Teng Xun's senior executives have too great ambitions and want to take advantage of group buying opportunities to build a payment system, but this has caused a strong rebound from Alibaba's Baidu, which has helped Zhou Yujie instead.

But there is no way. Even Mr. Ma refused to give up because he was so attractive. This may be the opportunity that Teng Xun is closest to Alibaba's core hinterland.

"I have arranged for people to do APP optimization for 24 hours, both online and offline." Wu Bo said: "Mr. Zhang, you should attract traffic to me quickly, otherwise, if there is not enough transaction volume, I will not be able to cooperate with so many merchants at the same time."

Zhang Xiaolong nodded and agreed, "Okay, I'll convene an internal meeting later. I will arrange some for you in terms of traffic. After confirming, I will notify you immediately."

Wu Bo smiled and said, "Okay, then I'm waiting for your good news."
Chapter completed!