Just as the group buying war began to break out in China, the takeaway market in Hangzhou City, Zhejiang Province also began to become popular.

Zhou Yujie attaches great importance to Ele. The promotion team he transferred is the best. Using Meituan’s data, a large number of high-quality merchants were connected within half a month.

At the same time, the recruitment of deliverymen is also carried out at the same time. Because the salary is high, the company also offers large-capacity electric vehicles. Many couriers come to work, and even a few of the deliverymen from Ele.me come.

On September 10, the team of Today Youxuan in Hangzhou was established. Today Toutiao once again exerted its powerful ability to recommend. In terms of promotional ability, Today Toutiao is not as good as QQ, WeChat or Quxin, but the news content is diverse and you can push various types of information at will, which is an advantage that most software cannot compare with.

In the same way, using milk tea to open the road, it gained 50,000 new users within one day. A large number of school students and white-collar workers in the office building have installed the Today Youxuan APP. At the same time, the subsidy and discounts in the APP are also very large, comparable to the previous Shanghai-Shanghai.

Needless to say, there are new users. As long as new users attract new users, the two of them will have another chance to drink a 5-yuan milk tea.

You can order a KFC chicken roll for 10 yuan.

You can buy a braised chicken rice for 10 yuan.

You can buy a pancake fruit for 5 yuan.

You can buy a Burger King burger for 10 yuan.

...

...

All of the above are not group buying and you don’t need to get it. As long as you simply modify the approximate location set by GPS and leave your phone number, a special person will send it here.

Such a discount has made countless white-collar workers who have been accustomed to being bombarded by group purchase discounts during this period find that this takeaway is even more enjoyable!

It’s free to build Lashou.com and you also need to like it on WeChat. This kind of game was quite novel when Quxin was just launched a few months ago, but now many people are already tired of it.

One is because people are used to using Funxin, and it will be troublesome to switch to WeChat. People who like small cheap people are naturally willing to make trouble, but the second time they bother others, the effect will not be better than the first time. People like it too much, and they will feel it becomes more complicated.

The second reason is that there are more discounts on Alipay, and the mode is relatively simple. There are discounts for attracting people, and there are daily discounts every day. With the accumulation of coupons, you can basically get a lot of free.

In this process, many users are used to this kind of discount and become insensitive. They feel troublesome about the complicated operation of WeChat. This is like picking up money for the first time. They must be very happy and want to tell everyone around them. However, as the number of times they pick up money is too much, the threshold will be lowered. Maybe they encounter a dollar in the distance again, and they are too lazy to pick it up because they have to go so far.

But takeaway is different. As long as you operate this thing on your phone, someone will send it. It is very cheaper, much cheaper than buying it on site. If you invite people to download it, the discount will be even more.

Therefore, after the push of Toutiao, users began to attract people again. As a software of Toutiao, it naturally supports Quxin. The Today Youxuan APP has a one-click invitation function, which can directly jump to Quxin and then send it to friends.

After receiving the message, both of them will get more benefits. If the friend has not registered Quxin yet, then congratulations, as long as he registers, you will receive an additional subsidy.

After occupying the Shanghai market and major cities in Jiangsu Province, Today Youxuan began to gradually open up the internal data of Toutiao. Anyway, takeout requires money, so it is better to bring Quxin with you. There will be a subsequent cooperation with Toutiao.

Of course, this scale of drainage is not large, it is just a simple internal resource utilization.

Takeout is suitable for lazy people, while people in the Internet era prefer lazy, convenient and cheap. Who doesn’t like such takeout?

With the internal recommendations of Toutiao and countless people recommend each other, the number of downloads of today's preferred ones exceeded 100,000 within 3 days.

When Zhang Haoxu saw this number, his face turned pale. Ele.me spent 2 million US dollars in Hangzhou. After hundreds of people vigorously promoted it, the number of APP downloads was only more than 100,000. I didn’t expect that today, the preferred one had only been here for three days and achieved such results.

"Old Zhang, Ning Zhihao sent someone to send this data. What do you think he means?" Wang Yuan asked.

Zhang Haoxu shook his head and said, "What does it mean doesn't matter? He is asking us whether we can handle the current crisis. If not, what should we do?"

"I never thought that today's Youxuan invested so much in Hangzhou. Compared with Jinling, Suzhou is much stronger. It feels like it is no less than that of Shangshanghai." Wang Yuan said sadly.

Today, Youxuan forced Ele.me out of Shanghu. As the company's operation department manager, Wang Yuan was naturally very concerned about this life-and-death enemy. From Shanghu's money-burning to later Suzhou Province, the most obvious change was the sharp decline in subsidy dividends.

However, this is easy to understand. Shangshanghai is the city with the highest GDP in the country, and it is also the headquarters of Toutiao. It is the first market. It is a matter of being a matter of burning money to quickly occupy it.

After entering Suzhou Province, the subsidy amount was smaller, which was mainly to follow the offline stable operation model to slowly cultivate user habits, which was not as rough as those in Shanghai.

Originally, Wang Yuan thought that when he arrived in Zhejiang Province, Today Youxuan would also be responsible for the Jiangsu Province model. Ele.me’s plan was that when Today Youxuan was promoted in 11 prefecture-level cities in Zhejiang Province, Ele.me would quickly fight back and put on an attitude of not giving up.

Today's preferred is now in the expansion period, with countless new cities outside Jiangsu, Zhejiang and Shanghai. As long as you have a normal mind, you will not choose to fight with Ele.me, especially behind Ele.me, Alibaba. Although Alibaba may not take them seriously, this tiger skin can still be pulled.

However, what is unexpected is that today's Youxuan actually gathered resources quickly, and the first market to be launched was Hangzhou. The other 10 prefecture-level cities are still slowly forming local teams.

This completely disrupted Ele.me's preparations and fell into the question of how to make a decision.

Zhang Haoxu shook his head and said, "If it weren't for our small size, I would have suspected that the Today Youxuan would be specifically targeting us Ele.me.

But now it’s meaningless to think about why it’s no longer meaningful. Today’s preferred attitude has shown that they must take over Hangzhou City. Our current problem is how to keep up with it!"

Hangzhou is impossible to give up again. They have already received $10 million in Alibaba's financing. If they can't even get a city, let alone whether Alibaba agrees to leave. Even if they leave and keep the funds in their hands, Ele.me's record will not be able to obtain any other venture capital investment in the future.

Without subsequent investment to burn money to grab the market, Ele.me will definitely die. Instead of dying, it is better to fight in Hangzhou. This fight is not forcing resources and funds, but betting today whether it will be spent on Ele.me for a city, and it will even attract Alibaba behind Ele.me.

"Not to mention the capital, traffic is the biggest problem. Today's Youxuan can expand so quickly, all relying on today's Toutiao, let alone Quxin." Wang Yuan said helplessly.

When competing for funds, you must also know how to compete? Following the cost of money? Traffic is a big problem. Even Alibaba is jealous of Toutiao's current traffic. Without traffic, it will lead to the fact that one of the parties needs to spend more money to attract traffic during the process of burning money.

Either you buy high-quality traffic that may not be available online, or you can learn from the previous offline model and go to densely populated places to promote and distribute flyers, but the efficiency is too low.

If you don’t have enough traffic, you are willing to burn money, and countless users don’t know that you have this benefit.

Zhang Haoxu thought for a while and said, "Toutiao is already a small giant in the Internet, and it is a type that mainly traffic. They are determined to attack Hangzhou. We cannot be our opponents. The only way now is to join Alibaba. As long as Alibaba is willing to give us some support, it is still possible to win the Today's Selection in Hangzhou."

Wang Yuan looked directly at Zhang Haoxu and said, "Ning Zhihao's attitude last time, I feel that he has the idea of ​​controlling our company, and Alibaba's previous investment cases have also proved this. If we go to Alibaba at this time, wouldn't it be a wolf to get into the mouth of a tiger?"

"I believe your judgment, but I still have to try it." Zhang Haoxu said: "Anyway, it's all dead, so it's better to try it. There may be a compromise plan."
Chapter completed!