Zhou Yujie was silent for a moment and said, "Click elite personnel from Shangshanghai, and then I will spend a high price to poach people at Meituan. Whether it is technicians or offline promotion personnel, we all want them.

I want to form the largest takeaway team in Yanjing. If Meituan hasn’t had time to make takeaway in the past few months, then we will take the opportunity to occupy the takeaway market. If he does it, it will be like dealing with Ele.me, and fight a price war in the short term.”

Whether Quxin or not cooperate with Meituan, Meituan will monopolize the group buying market for 12 years. Therefore, the previous cooperation between Quxin and Meituan was not actually a big enemy. Instead, it took advantage of the cooperation opportunity to expand its user scale and obtain a large amount of merchant information, making sufficient preparations for today's preferred expansion.

History has changed. There may be many entrants in the takeaway industry in the future, but Meituan and Ele.me will definitely have their own advantages to rise in future generations, so suppression is necessary.

But the difference is that Ele.me is still very small now. Although it cannot be suppressed, it can easily consume all their funds and force them to continue financing, which will affect the equity structure of the founding team.

But Meituan is a real giant. In addition to its traffic, today's preferred product is not as good as Meituan, and Meituan will not be too short of funds. However, the initial money burning will not affect its fundamentals.

But it is still necessary to burn money. If it can delay Meituan for one or two months and allow Today's Selected to enter more cities, it will be a greater advantage.

In the Internet industry, it is also good to have more time advantages.

Zhu Wenbin nodded and said, "I understand. I will arrange for Li Dong to go to Yanjing. He is also the city head of Meituan. He was once responsible for the group buying promotion business in Tianjin."

Today Youxuan has started contacting Sequoia Capital and is preparing to work together to form an offline service system. However, every provincial capital and economically developed cities are still under the responsibility of Today Youxuan's own team. These cities are also cities with merchant information in Toutiao, while other cities are outsourcing. Especially now that the group buying system is collapsed, Today Youxuan has more choices.

This is also like traditional industries. If you own high-quality sales terminals, you will contract them out in other places.

In addition to the provincial capital, first-tier cities are naturally responsible for themselves. Yanjing, as the capital and economic center of the north, is the target of key investment.

"Well, if you want money, you need traffic, Yanjing must take it down." Zhou Yujie nodded and said.

If Yanjing is taken, then Yanjing can be used as the core and slowly expand outward. However, this is just an ideal result. Wang Xing cannot allow such a thing to happen, that is, the next money-burning war will begin soon.

This is two years earlier than the historical takeaway war. In addition, the development of Bat has also been affected. The entire future has changed. What can be relied on now is the huge traffic in your hands.

Zhou Yujie thought about it and said to Lin Youde: "According to the old plan, Toutiao began to place life and consumer news content on Yanjing users, and then locked in specific groups to select the first batch of user groups for today's preferred."

The big data analysis capabilities of Toutiao are a magic weapon for offline promotion. It can lock in different user groups such as food, movies, entertainment [such as KTV], etc. When needed, you can directly place accurate advertisements to groups who like food and guide them to download the Today's Selection.

When Ele.me was promoted in later generations, it could only send people to send flyers or buy online traffic, but everyone's subsidies were the same, and many of these people were one-time users, and this promotion model caused a lot of waste.

Relatively speaking, Meituan has controlled the group buying market and has also gained certain data in personal consumption and taste preferences. This is the advantage of mastering data.

The same is true for Toutiao. For example, the milk tea promotion strategy that was implemented at the beginning of entering each city was to take advantage of the advantages of big data and promote at the lowest cost.

Lin Youde laughed and said, "Don't worry, Mr. Zhou, today's Youxuan has not entered a city, and today's Toutiao will prepare for data analysis in advance."

"Okay." Zhou Yujie nodded and said: "The recent storm of group buying websites is expected to continue for a while. I don't know what Teng Xun and Alibaba will do next, which will have a great impact on our future response.

But I still think that if you have traffic, everything goes well, so in addition to takeout, Toutiao's expansion is also the top priority. After testing Neichengji for so long, it should be almost officially launched, right?"

Quxin's development has already encountered a hurdle. Before there are new explosive ideas, it can only rely on Toutiao's traffic, and is the most powerful competitor in history. On the premise that mobile QQ has monopolized social networking, many users are not interested in other social software.

Later, there is this mountain. If you want to have the opportunity to rise, the only way is to open up the offline payment ecological chain, but WeChat can also do this, and it has even more advantages.

Therefore, as the top priority of offline payment in the future, takeout can only be done by itself and all resources are required. Half of the early cooperation with Meituan is also for this purpose.

Toutiao is fully expanding its market with pre-installation. As a news software, the biggest advantage is that many people are potential users, because everyone will follow the news. At most, the types of followers are different, or are you interested in how long you spend on the news.

The big data recommendation of Toutiao can perfectly solve this problem. Therefore, Toutiao not only has the largest market share, but also far exceeds the Toutiao's Toutiao's news, NetEase News, etc. that follow behind.

But the first market share does not mean that it cannot continue to develop. In addition to developing new users, it is also a kind of vertical expansion to attract users to spend more time on Toutiao. Users spend more time, which not only improves the analysis ability of big data, but also earns more advertising fees.

The purpose of the existence of intimate jokes is that it combines short, small and video, which is a simple Douyin model.

Lin Youde said: "The internal review has been completed and will be officially launched on November 1st."

The emergence of a core function also requires enough time to verify the effect, review, functional testing, etc. In order to collect enough high-quality content, Toutiao’s review team was busy for two or three months, using the internal testing data to screen out thousands of high-quality content and tens of thousands of first-level choices.

After the Neicun joke is officially launched, these contents will be randomly delivered, and the backend will push them according to the user's viewing situation, so as to achieve the best effect of attracting users' time.

Zhou Yujie nodded and said, "Okay, now it depends on how Teng Xun will deal with the problem of Lashou.com."
Chapter completed!