Liu Chiping continued: "Innovation does not necessarily have to be similar to new industries. Now the starting line between WeChat and Quxin is almost the same. Relying on QQ traffic has reached its limit. If you want to slowly increase users or increase daily active users, you can only use other channels to attract traffic.

You all control a lot of traffic. If you have any good ideas, you can also put them out."

"I have a way to attract more users to download WeChat," said Dong Weiping, vice president of Tengxun Video business.

Liu Chiping said: "Tell me, let me see."

Dong Weiping said: "There are actually a large number of users in the video field. The number of these users is no less than the number of group purchase users. If we can divert these people to WeChat, the number of downloads of WeChat will definitely increase significantly, exceeding Quxin."

Zhang Xiaolong asked: "How to attract users of Tengxun Video? If you only advertise on Tengxun Video, the effect may not be very strong."

No software can exceed QQ, and even on QQ, directly advertising WeChat will have poor results. To be honest, direct advertising traffic is now too low-level. You must develop user needs so that users need your software, and then slightly divert traffic will cause more downloads.

Dong Weiping shook his head and said, "Of course not. My idea is that since advertising traffic is useless, why not remove the advertisement?"

"What does it mean?" Zhang Xiaolong didn't understand the meaning.

Dong Weiping said: "Everyone knows that video websites are now increasingly costly, and video advertising is becoming longer and longer, which is very disliked by users.

My method is to let WeChat create a function similar to QQ one-click login, and then the WeChat account can be less advertisements or even free of advertisements. As long as the promotion is available, we can guide a large number of people to download WeChat.

At present, Toutiao does not have video websites, and we are in an advantageous position in this regard."

"A good way, in this way, you can also attract traffic to Tengxun Video. Users will definitely like video websites without advertisements." Another person said.

Dong Weiping smiled and said, "But there are two disadvantages to this method. One is that this function can only allow users to download WeChat, but not really let them use it.

The second is cost. If we do this, we will lose a lot of advertising revenue. Tengxun Video itself is suffering a serious loss. If we lose advertising revenue, more group subsidies will be required in the future."

Zhang Xiaolong thought for a while and said, "Being able to download users is already the first step to victory. As for whether they can become the most loyal users, it depends on the quality of WeChat itself.

It’s just that with the lessons of Q coin subsidies, I think that for WeChat login, there is also a need to set a binding function. If the user uninstalls WeChat, then the previous login will be invalid.”

In order to attract WeChat, Teng Xun launched an activity to download WeChat to get Q coins. This did lead to an increase in the number of WeChat downloads, but the subsequent user conversion rate was not high. Most people uninstalled WeChat after taking Q coins.

"Mr. Zhang, your method is even more powerful, forcing users to not uninstall WeChat." Dong Weiping smiled, looked at Liu Chiping again, and asked, "Mr. Liu, what is the cost?"

In the video field, the money burns is no less than the group buying wars in the past. However, during the group buying wars, subsidies are all for netizens, which are easy to attract the attention of the whole people. However, in the video field, the biggest cost is servers, copyright purchases, content self-made, etc. These are investments that cost tens of millions or even hundreds of millions of yuan. In addition, pirated videos are rampant now, genuine video websites have been suffering from serious losses.

Membership and advertising are the two main incomes of video websites. Currently, netizens are not very good at purchasing genuine versions and are in the training period of users. Therefore, advertising has become the most important income. For example, Youku Video, the advertising time before the video is opened has reached 90 seconds, and there will be some 15 seconds of advertisements in the middle.

Don’t Youku know that users hate advertising? Of course they know, but there is no way, they don’t have money.

If WeChat logs into Tengxun Video, you can avoid advertising. Once it is widely promoted, its effect will definitely not only be the mutual traffic between WeChat and Tengxun Video, but also attract a large number of new users to download two software. After all, when genuine video software is not available, the user experience will definitely be much better than pirated versions when there are no advertisements.

However, this cost issue... Dong Weiping looked at Brother Ma and Liu Chiping.

Liu Chiping pondered for a moment and said, "There is no data for the cost. Lao Dong's idea is very good. By tying WeChat and Tengxun Video together, users can create demand for WeChat. In this way, we can directly promote and watch advertising videos through QQ, which can attract a large number of people to Tengxun Video, and then divert WeChat.

If this path works, then I think this can be done in the game field, such as asking users to bind their account to WeChat, then they can get certain benefits. Lao Xia, what do you think?"

Lao Xia, who is in charge of the game business, thought for a while and said: "It is very simple in technology, but how to do it requires careful consideration. What I worry about is that this approach will affect the balance within the game."

"Of course, even if you want to promote WeChat, it cannot affect the playability of the game itself." Liu Chiping nodded.

"I have an idea in the game." Another person suddenly said: "The risk of adopting currency rewards is too high, which may destroy the total amount of currency and liquidity in the game. However, if the reward is the blood value of the player character, the impact will be minimized, and it is also very attractive to the player.

And the most important thing is that if everyone in the game relies on WeChat to increase their blood value, it will be equivalent to having no impact on the game. Those who do not have WeChat will definitely download one if they are unfair."

"Not bad, not bad." Several people in the conference room nodded. This method seemed to have given benefits, but after careful analysis, there was no benefit.

Unfortunately, this trick can only be played like this in the monopoly industry, and the video field cannot be copied.

"Wang Shuo's suggestion is good." Ma Huateng smiled and said, "It seems that we have to hold some seminars often so that we can give full play to everyone's innovative ability.

I made several proposals today, which are good. Video and game traffic are all good methods, which can also make up for the shortcomings in our offline fields.

The cooperation of these businesses needs to be carried out as soon as possible. Within three days, the specific cooperation plan will be submitted to me and Mr. Liu, and we will discuss it together at that time."

"No problem." Several people said one after another.
Chapter completed!