Zhou Yujie smiled and said, "I have my considerations, you don't have to worry about this."

I have arranged for the travel business company to register, and the name is Didi. I also control the equity holding through various Hong Kong bag companies.

On the surface, I need Didi to be an independent company and has nothing to do with Toutiao in the early stage. When you open up the Yanjing market and attract the attention of some capital parties, I will invest in Didi as a venture capitalist."

"I understand." Zhang Bo nodded. Zhou Yujie's purpose was to do this business secretly, just like Alibaba secretly did Taobao back then. When it succeeded, it would announce that it belonged to him.

Zhou Yujie continued, "You should know the various subsidy activities of Youxuan and Meituan in the Yanjing takeaway market recently?"

Zhang Bo smiled and said, "I know, it's hard to know such a large subsidy."

With the escalation of the takeaway subsidy war between Today Youxuan and Meituan, countless people have begun to change their habit of eating outside, because at home, as long as you move your fingers a little, you can see hundreds of various delicacies nearby. Click to pay and you can get home delivery services at a cheaper price.

With such a big event, Baidu, as the local Internet overlord, naturally could not have been unaware of it. Even many of Baidu’s employees have begun to learn to order takeout during working hours, which is both convenient and cheap.

Zhou Yujie said: "Then you may not know that in this money-burning war, although it seems to be evenly matched, but behind the Today Youxuan is Toutiao's strong drainage, and the funds are even stronger. Otherwise, Today Youxuan is not a match for Meituan at all. Do you know why?"

Zhang Bo said: "Meituan has been operating group buying business for several years. Except for the different types of business types of group buying and takeaway, other related parties are all the same group. Wang Xing enters the takeaway field and has a huge traffic of group buying. This advantage is even stronger than the traffic of Toutiao today."

"You are half right." Zhou Yujie said: "Wang Xing's strongest is actually the offline operation model. In fact, today's Selected Group has been paying attention to whether the group buying giant will transform into takingout. You also know that the formation of the takeout team cannot be hidden.

But Meituan did it, and suddenly there was a takeaway team organized by hundreds of people. I only now know that Wang Xing recruited people locally, then sent them to the nearby cities for training, and introduced Gaode Map as a partner. You also know what happened next. Meituan and Jinniao Youxuan fought in the takeaway field at the same time.

This is a powerful offline capability, but the organization is only half of its capability, and the other half is how to control offline costs.

When the group buying market was crazy in the past two years, all parties were desperately burning money to grab merchants and users. Only Meituan was doing real services. Wang Xing’s team has been reducing various costs, making profits for merchants and saving money for users. Then in the end, when other people’s money-burning model broke, only Meituan could survive.”

Zhang Bo is also a smart person. He understood the meaning and said, "Zhou is always worried that if there is a money-burning war in the travel field, then there will be the same pattern as the group buying once had?"

"Yes, this is what I'm worried about." Zhou Yujie nodded and said, "The reason why we make takeaway ourselves is because the investment cost of takeaway is very high, and it also involves delivery algorithms, map application, and moats are very high. Once the scale is formed, it will be very difficult for others to come in again.

Travel is like group buying. As long as there is no problem with the policy, a platform can create a small market and then raise funds and burn money. The operating logic is very simple. A person with a little ambition can do it, let alone some Internet giants.

That's why I hope you will work independently in Yanjing for a period of time first, and understand how to open up the offline model at the lowest cost, rather than spending money to grab the market first.

As long as you have a certain understanding of offline and make certain achievements, Toutiao will become your angel investor on the surface, and then we will attract traffic for Didi and open up other cities."

"After we obtain the Yanjing market, Didi still needs to hide the secret of Toutiao's subsidiary?" Zhang Bo asked in confusion.

Zhou Yujie nodded and said, "Yes, I have always maintained this information to the outside world. As for when the truth will be announced, I will decide."

Although the ancestor of the travel market is now expanding globally, it is not developing well. Therefore, although there are some imitators in China, they are not optimistic about them on the market. Even venture capital investment has only invested a little money tentatively.

For example, after making Didi's founder in history, Chen Wei visited Wang Xing, who was from Meituan, and wanted him to invest, but the latter said directly: This is garbage.

Now is the golden time for slow development.

But the history is completely different now. The success of Toutiao's several businesses has made every move in the spotlight. Toutiao and AppTrea has made great efforts earlier and have formed a strong position. They are not afraid of other challengers. Quxin is social, so there is no need to worry about it.

Today's preferred takeaway platform involves heavy operation investment. In addition to group buying giants like Meituan, it can easily transform, and other things, even Tengxun Alibaba, will take a long time to enter this industry.

But the travel field is different. If Toutiao makes every effort to enter the travel field, Toutiao's number one enemy, Toutiao, will definitely enter. Even if Toutiao does not have this gene, if it assists some capable new players to enter the field, it will also form strong resistance to Didi in the initial stage.

Even Alibaba and Baidu will enter the market, because in this industry, no one can enter easily without giants.

Of course, there are policy issues! Zhou Yujie is unwilling to have too many disputes with the authority departments. The early development of online ride-hailing has been restricted by various restrictions, and the policies were not slowly relaxed 13 years later.

If Didi is allowed to develop alone, Toutiao will only serve as an investor. When Didi has the advantage of first-mover attacking during this period and then compete with others, the advantage will be much greater.

Of course, the final money-burning war is definitely inevitable, but prepare early now, and you can get more advantages.

"Okay, I understand." Zhang Bo nodded. Although he still felt a little strange, excessive questioning was also a manifestation of impoliteness, not to mention that the person in front of him might be his boss in the future.

Zhou Yujie said: "In terms of treatment, I have already learned about your situation from the headhunting aspect. If you come to do your job, your salary will double, and the same will be paid at the end of the year. Because I will give you cash at the original price when you leave the company. When Didi develops, you will also have original equity.

In terms of welfare, I will rent a high-end apartment for you in Yanjing. It is no problem to get a car, but it will only give it to you after Didi has a certain scale and accepts Toutiao’s [angel round investment].

In other aspects, if you have any needs, you can also raise it."

"The conditions given by Mr. Zhou are very good, but I still have to think about them carefully." Zhang Bo naturally would not be dissatisfied with such conditions. He just wanted to leave Baidu, so he definitely needed to consider them carefully.

Zhou Yujie handed over a business card and continued, "I will go back to Shanghai tomorrow. If you agree, I will reply to me within three days."

"Okay, thank you Mr. Zhou." Zhang Bo took the business card and put it away carefully. When he reached Zhou Yujie's level, the business card would not be given to others at will.

Zhou Yujie nodded and said, "By the way, you are responsible for the app operation business in Baidu. You should know the technicians of Baidu Map, right?"

"Baidu Map." Zhang Bo understood in his heart and asked, "Always Zhou wants to make the map by himself?"

"With this idea, who do you think is good at abilities? You can introduce it." Zhou Yujie said with a smile.
Chapter completed!