The others present were shocked. Yang Xin, who was in charge of Huifutong business, asked: "Mr. Zhou, isn't this kind of approach to make wedding dresses for Baidu?"

Using subsidy promotion to guide users to use their own payment software was a method used by Tengxun and Alibaba when a money-fever war broke out in the group buying market.

There are only two most common payment models at present, one is Alipay, which has been deeply rooted in the public, and the other is UnionPay cards from various banks.

In order to compete for the Alipay payment market, Tengxun's Tenpay first launched a 2 yuan subsidy activity. As long as users use Tenpay to pay, they can get a 2 yuan subsidy. If you want to use Tenpay to pay, you must first download a Tenpay and then bind a bank card. This is Tengxun's purpose. As long as you persist in subsidies in the future, some users will get used to using Tenpay and grab users from Alipay.

When Alibaba saw that this model was quite good, it immediately started a new subsidy, 3 yuan a day.

Teng Xun followed up and gave him a 4 yuan subsidy.

Alibaba followed again, 5 yuan a day.

...

...

When both sides burned money and subsidies to the point where they were hot, the group buying crisis broke out and ended the war. However, under the money subsidy, the payment market users of both sides increased.

However, the collapse of the group buying market has also caused both parties to be unable to continue even if they want to burn money. Meituan has been using Alipay and does not need Alibaba to subsidize any more. Tengxun’s Huifutong chose to cooperate with JD.com and began to subsidize JD.com users.

Alipay cannot join JD.com, and Tenpay cannot join Meituan. Both parties pay their own money and go their own way.

Currently, the only companies that can involve a large number of transactions on the market are Today's Preferred and some independent game companies.

Originally, there was an Alipay choice among the top choices in Today's Selection, but in order to promote its own Huifutong, Toutiao controlled the weight of its payment software and did not allow Alipay to subsidize. Today's Selection gradually began to marginalize Alipay, which is also the reason why Ma Yun came here in person.

But if Baidu is brought in, wouldn’t it be a way to drive the wolf and swallow the tiger?

Zhou Yujie smiled and said, "We cannot take it alone in the payment market. I am fully promoting Huifutong, which means to make payments, but the more important purpose is to preserve the most core user information.

But now, Ali, relying on our pressure from Teng Xun, thought he could force us at will. It was too naive. He really thought how helpful he Ali would to us."

"But if Baidu introduces Baifubao, will not Baidu know our information?" Zhu Wenbin asked.

Zhou Yujie nodded and said, "The two powers will be the least of the lesser of each other. This is the best choice.

Even if we don’t have Tenpay, if we choose Alipay, Ma Yun will only take this for granted and will squeeze us in the future. But if we choose Baifulipay, Li Yanhong will probably be so happy and will definitely do his best to help us develop.

As for information, there are indeed risks, but at least the current Baidu main business does not involve ordinary consumption. These data have no value in their hands. If it is in Alibaba's hands, it may be used to counter us and share it with Meituan or Ele.me, then we will be playing big."

The creation of an ecological chain is the most important thing at present. As long as the ecological chain is formed, payment software is used in reverse. In order to build its own ecological chain, Teng Xun of later generations invested in countless companies, using traffic as bait to form a powerful interest alliance.

Alipay is different. Behind it is Taobao, reputation and Ele.me, which is its own ecological chain. Even if it is jointly attacked by Tengxun Group + Pinduoduo + JD.com + Meituan + Byte, it is only at a disadvantage, but it is difficult to collapse.

This is the strength of its own ecological chain. Although Tengxun’s WeChat Pay is strong, its younger brothers also have their own ideas.

The payment market is too big, and no one can monopolize it alone. In the original history, Alibaba began to monopolize more than 90%. Later, Tengxun entered the market and grabbed almost half of the share. A few years later, other companies such as JD.com, Meituan, Didi, Byte, etc. knew that it was difficult to enter this market, but they still worked hard. The temptation in this area was too great.

Among all the monetization channels on the Internet, financial payment has the highest returns and the investment is very small. As long as there is a market, it is equivalent to making money by lying down.

In this era, Alipay is the only one. Although Zhou Yujie is also tempted by this future, he will not be arrogant and think that he can take over this market.

You should know that if Toutiao wants to develop its own payment, the most important key is that today's Selection and Didi can form a market scale, and then assist Quxin to form an integrated development. Quxin's ability to stabilize the core of social interaction also needs to be based on a series of payment ecosystem chains.

If Baidu can contribute funds to help Didi stabilize its market share in today's preferred market and even in the future, it doesn't matter if it allows part of the payment market to Baidu. Anyway, the current market is all from Alibaba.

However, if Baidu does not have its own ecological chain, then even if there is a market in the early stage, whether it can be preserved in the later stage is another matter.

Lin Youde nodded and said, "This is indeed our best method at present. For us, although Baidu has some business competition, it is also a normal phenomenon in the Internet industry. Offline and payment are blank. We actively cooperate and are likely to be very attractive to Li Yanhong."

Zhong Guangwei nodded and said, "I also heard that Baidu has been desperately acquiring some companies that have achieved certain achievements in the mobile Internet field recently. Li Yanhong probably discovered that Baidu has no advantages in the mobile Internet. Now we have to discuss the conditions with such a large olive branch."

"Of course, we have to discuss the conditions carefully, and there is no hurry to deal with the time." Zhou Yujie said with a smile.

Like the original history, by 12 years, the development speed of mobile Internet has far exceeded that of the PC side before. At this moment, any Internet member knows that mobile Internet will become the top priority in the future.

But for search engines, the settings of the mobile Internet are really unfriendly. Various applications have become independent APPs, and users do not need to enter from Baidu at all, which almost eliminates half of the function of Baidu APP.

Another book is search information, which has almost 80% been scrapped because the mobile phone screen is too small, and the display effect of the search results is far less than that of the PC side. Moreover, because the screen is small, advertisements cannot be delivered.

The most important thing is various transcoding problems. Users searched from Baidu APP and entered other websites. However, the problem was that other websites or PC styles were more inconvenient for users, but the user would not understand Baidu, and they would only think that using Baidu in this way was too troublesome.

Although these problems may also lead to users returning to the PC for search, Baidu's vision of developing mobile terminals will fail.

The combination of multiple reasons made Baidu panic. In the second half of 2011, Baidu started a large acquisition model. As long as he has achieved some achievements in the mobile Internet field, Baidu will acquire it and he will also invest if he cannot acquire it. In the original history, by 12 or 13 years, acquisitions will become more frequent, such as investing in iQiyi, acquiring 91 Mobile Assistant for US$1.9 billion, acquiring Nuomi.com, Kingsoft Network, PPS, Zongheng Literature, etc.

The most fundamental reason is that when the mobile Internet exploded, Baidu found that he was left behind and could not produce products that could become a national-level APP.

If Toutiao is willing to give Baidu a chance to gain a market in the payment field, then for Baidu, even if it only has 10% of the share, it can be considered half a core-level application.

As for whether it will be too cheap, it is hard to say, but if there is no help from top giants behind it, in the future money-burning war, today's Youxuan and Didi are unlikely to have any advantages.

Even if you can dilute equity from venture capital such as Sequoia Capital, IGG, and SoftBank to obtain financing, the most fundamental driving force of the money-burning war in later generations is Alibaba and Tengxun competing for the share of the payment market. Because it involves the future fate of the entire group, they can spend tens of billions, but ordinary venture capital is impossible and the risk is too great. If venture capital gives up, then Toutiao’s current capital reserves will not survive in the money-burning war.
Chapter completed!