Li Yanhong said: "Mr. Zhou, the right voting rights is also the guarantee of our investors. If you invest these hundreds of millions of dollars, you can't have no say at all, right?"

"This is a matter of no discussion. Today Youxuan has already conducted a share split. If Mr. Li invested in 20% of the stock, he would have 2% of the voting rights. The last financing, Sequoia Capital also had this financing model." Zhou Yujie said firmly.

Giving Baidu 20% of the voting rights is to seek death. As a platform for offline development, future development will definitely require multiple large amounts of financing. If you don’t control your absolute controlling rights, you will eventually make wedding dresses for others like Ele.me. In 2018, Wang Xing’s equity was only 11.4%. If you don’t adopt a multi-party financing strategy, even if it is an A-share, it will affect the absolute controlling rights.

Li Yanhong frowned and said, "The 2% voting rights are too small, 10%, Mr. Zhou, as investors, we want voting rights not to have any malicious ideas, but to limit the birth of some wrong decisions."

Zhou Yujie smiled and said, "Mr. Li, if the investment today is preferred, this investment can not only obtain rich economic returns for Baidu, but also cultivate his own payments. This return is already very high.

What I need is an allies who can develop with me. This direction must be determined by me. If Mr. Li thinks that the company he invests in should follow your ideas, Baidu can completely acquire a ready-made company or build a new one by himself, with the scale of Baidu, which is not difficult."

Li Yanhong frowned, then returned to normal, and said, "Since Mr. Zhou said that, I won't fight anymore. But one thing is, after financing, I hope today's preferred can give Baifubao a certain amount of traffic. Otherwise, if a money-heat war really breaks out, and Baifubao without any foundation, even if it really burns money, it may not achieve the effect we need."

"Okay." Zhou Yujie nodded and said, "I will attract traffic to Baifubao, but if you want to attract them, you will have to provide enough subsidies."

If Baidu is willing to spend money to fight Tengxun and Alibaba in the future, the benefits must be given. Li Yanhong said it is correct. If Baifubao has no user base and the money-burning war breaks out, he must first cultivate user habits, which will be too passive.

Some of the users who are preferred today are hardcore fans of Alipay. Huifutong previously launched coupons of 3-5 yuan. These people are either unmoved or clicked in and felt that it was troublesome to bind a bank card. It may be because the subsidies are insufficient, but Toutiao's funds are also limited. When there are still a large number of blank markets, it is unlikely to spend huge sums of subsidies to this small group.

If they are led to Baifulipai and Baidu spends a greater price to get them abandoned Alipay, then it will be easier for Huifutong to absorb them in the future when it restores its weight.

At the same time, doing this will make Baidu immediately feel that there is a payment user and that if there is too much bait, it will be transferred to the big fish behind.

"Okay, then we've decided. Let Chen Zi'ang go to decide on the specific details of the cooperation." Li Yanhong nodded and said.

The most important thing when I came to Shanghai this time was to carry out my own payments. This is the most difficult step to enter the financial field. As long as the preferred market share continues to expand today, even if I do not get the best payment position, I still have a user base of tens of millions.

Once the money-burning war really breaks out, Toutiao's funds will definitely not be enough. At that time, as long as Baidu spends money, he can absorb users in large quantities. As long as this step is done, relying on Baidu's traffic and resources, he can persuade other third parties to use their own payments like Tengxun. If the follow-up goes well, it will attract more users and users to live in daily life, and a virtuous cycle of development will be formed.

Not to mention breaking the monopoly of Alipay, as long as you can obtain a small part of the payment market, Baifulipay will become one of Baidu's core software, and there will be opportunities in the future to build other ecological chains around this payment software.

Of course, this is just a perfect idea, but there are always certain possibilities. This is the company's strategic development direction. As long as it can be successful, it is worth it to burn no matter how much money it is.

Therefore, cooperation with Toutiao can be said to be the most perfect strategic cooperation.

"Mr. Li, there is one more thing. I need to buy a batch of Baidu PC traffic." Zhou Yujie suddenly said.

"PC end?" Li Yanhong asked curiously: "Are you going to be a PC ending or a headline? "

Many professionals in the Internet industry have a lot of research on Toutiao, a rising star. Although many people have different understandings and different controversies, one thing is recognized, that is, Toutiao software, which is basically only based on mobile devices.

Quxin and Toutiao both have 30 to 40 million users. If you attract traffic in reverse, you can at least achieve a moderate result on the PC side.

But obviously, Toutiao is not very interested in this. Quxin's PC end is just a supplement to the mobile end, which makes it easier for some people to use Quxin when they are not suitable for mobile phones. The same is true for Toutiao. There is a web page on the PC end, but the internal layout is very simple and the number of news is far less than that of other similar portals.

When Li Yanhong heard that Zhou Yujie wanted to buy traffic on the PC side, he was very curious. If Zhou Yujie was preparing to enter the PC side with all his might, the Internet industry might have a small wave.

"No, I want to buy some video-oriented websites." Zhou Yujie smiled and said, "I am going to acquire 56 Video."

"56 Video?" Li Yanhong smiled after hearing this and said, "Why did you think of entering the video field? This is a field that is no worse than offline?"

Zhou Yujie smiled and said, "Buying a lot of money does not mean that I have to keep up with burning money. One advantage of the video field is that content is the core, and it is not like offline to spend money hard to cultivate user habits."

"Good content is much more difficult than spending money," said Li Yanhong.

"That's of course, but it's nothing to try. Anyway, 56 itself is not big, so it won't cost much." Zhou Yujie shrugged and said.

For normal operators or investors, the risk of entering the video field is too great, because the cost of purchasing traffic, investing in TV series, investing in variety shows, and purchasing copyright is too high, often hundreds of millions of yuan, and investments must be made in multiple directions to ensure that there will be no one-time Waterloo.

But for Zhou Yujie, the video field is the least risky, which is much smaller than the risk of doing takeaway, because there are too many factors in the takeaway field. Will the former giants Meituan, Ele.me, and Bat join the market, and will new entrepreneurs be born due to their own influence? The changes in the payment field are combined with multiple parties. Even if you are interested in the news and Toutiao behind it, Zhou Yujie can only say that he is sure to gain a certain market share.

However, in the field of video, there are so many well-known movies, TV series, and variety shows in later generations. Although Zhou Yujie cannot write down the details, he can first lay out the copyright and then slowly invite big-name directors or professionals to operate it. In this way, the possibility of copying the achievements in previous lives is very high.

Once these projects are successful two or three, they will not only bring a lot of capital, but also the confidence of venture capital. After financing, they will continue to invest in snowballs and keep dolls.

Video websites also need massive traffic resources. In the mobile field, 56 is backed by Toutiao, so they naturally have no shortage of traffic. However, in the video industry, even ten years later, the PC side is still the main entrance to traffic, and now it accounts for more than 90% of the share. If you want to develop a video website, it will be much more convenient if you have Baidu's traffic.
Chapter completed!