In the few days after Toutiao announced the two major news, there was no major change in the entire group.

56.com has begun to enter the merger and acquisition process. Toutiao’s funds are paid in two batches, and the funds will be transferred to the public account in advance of 38 million US dollars. The funds will be distributed to each shareholder according to the original 56.com’s equity ratio. The remaining funds will be waited for three months.

The founding team led by Zhou Juan will also receive a considerable income. Many people will be free from wealth at one time, but among the 14 core personnel, two of them will resign after getting the money, one decides to go out to start a business by themselves, and the remaining 11 will follow 56 Video to Shanghai.

After signing an agreement with Baidu, the first fund was 150 million US dollars. According to the agreement, when Baifubao obtains three million registered users and the daily transactions of Today You can obtain the remaining 180 million US dollars.

The additional $30 million later is a small bet agreement. If you achieve the victory of Today's Preferred, if the first $150 million is used up and the requirements are not met, then Today's Preferred can only receive $120 million.

This is equivalent to a small insurance that Baidu has set for himself. After all, 30 million US dollars is nothing to Baidu, and it is not as important as three million users.

With funds in hand, the next step is naturally to expand. In the current takeaway market, there is Meituan in Yanjing as a competitor. At this time, you must adopt the initial strategy of group buying websites, expand with all your might, and first get a big city to form a team. In this way, even if you burn money in the future, you will have certain advantages.

On January 15, 2012, Today Youxuan started takeaway subsidies in Anhui Province and Shandong Province. Toutiao had already collected user liked data in the early stage, and the first benefit was still on the milk tea route.

Today's Best Pickup began to overcome the problem of temperature changes during delivery as late last year, because not only in winter, but also in summer when delivering goods, you will also encounter the problem of iced milk tea returning to normal temperature.

The original solution was to add thermal insulation cotton to the back seat of the electric car and put a high-power warm baby in the same time.

However, this method is too cumbersome. The heating baby needs to be charged too long, the heat itself is insufficient and not uniform, and it needs to be replaced in a fixed place, which will occupy space in the trunk.

After Zhou Yujie learned about this, he directly sent someone to invite Yadi, a well-known domestic electric vehicle manufacturer, to design a custom electric car, which can be heated with switches in the rear seat box.

This method is very simple to think of, but before it came up, no one could solve this problem, or in other words, the takeaway platform doesn't care about this.

Later generations were the idea that an Ele.me delivery guy came up with in 2015, and after modifying the electric car himself, he obtained a patent, which attracted the learning of takeaway giants and electric car manufacturers.

Today Youxuan also applied for a patent. Although other competitors can bypass it in the future, they can always torment them.

With the opening of funds, Yadi urgently produced more than 20,000 electric batteries with automatic heating insulation boxes, and then sent them to Anhui and Shandong provinces, and even Yanjing had 2,000 units.

Although the cost has increased a little, the service is more thoughtful, and if Meituan and other takeaway platforms want to keep up, they will have to spend more money.

The cost of acquiring users when there is no competitor is the lowest. Today, Youxuan spent 20 million US dollars. After multiple rounds of subsidies every day, it has gained more than 3 million users in two provinces and joined more than 40,000 restaurants.

The main reason for such a fast speed is the outsourcing model of offline teams. It was recommended by Sequoia Capital. After today's preferred assessment, the overall average level of teams in various places is very good. For offline, you only need to pay attention to the safety of deliverymen and the absence of excessive turnover rates.

In this way, today's preferred main energy is to be responsible for the collection of online data and subsidize according to the situation. At the same time, through route data, we can obtain more accurate routes than Baidu Maps and optimize delivery routes.

In the past two weeks, the money-burning war in Yanjing has been continuing. Meituan and Today Youxuan are constantly escalating. At the most exaggerated time, many lucky people can pay a penny and get a takeaway worth 20 yuan.

But this is actually just a small test, because it has become the first battlefield for headlines, Meituan, Baidu and Alibaba.

According to the agreement with Baidu, when there is no strong competitor, Baidu and Toutiao will not provide subsidies for payment separately. This is a setting to avoid internal friction between the two companies.

But in order to let Baidu taste some sweetness first, he needs to give some users of Baifubao first. Then Yanjing, which is currently in a stalemate market, is the best choice.

Baidu is very generous and directly deployed a strategy of subsidizing new users of 10-15 yuan. Users only need to bind a bank card to Baifubao to get the subsidy. With today's preferred subsidy, some inexpensive food will basically be free.

If you recharge 200 yuan in one lump sum to Baifubao, you can get a subsidy of 10-15 yuan. For users who already use Baifubao, you have to order takeaway frequently. It doesn’t matter if you recharge 200 yuan, and you can get another "almost free" takeaway.

Faced with Baidu's money-burning strategy, Zhou Yujie, who is far away in Shanghai, can only say: "Local tycoon". Baidu's generousness has also reduced the economic pressure of today's preferred, and the worst is that the frequency of use of Huifutong plummeted.

In offline mode, burning money is the best way to expand. The moat in the takeaway industry is relatively high, and it is also aimed at ordinary entrepreneurs. The two competitors who already have a certain foundation have the fastest way to defeat each other is to spend money.

Faced with Baidu's "rich-style" attack, Alibaba, who was discussing the next round of financing with Meituan, immediately reacted and also provided subsidies in Yanjing.

But as a former monopoly, Alibaba's cost to acquire new users is much higher than that of Baida. At the same time, even if Alibaba's subsidies are high, it cannot cover the needs of all users for three meals a day. After users use Alipay's subsidies, they will turn to Baifulipai. Who doesn't want it if you have money?

This situation is like Teng Xun's reaction when Quxin once expanded in the social market.

If you want to surpass the other party on the user, Alibaba can do it with your eyes closed, but if you want the user to give up using the other party, that is almost impossible. If there is any benefit, will the user give up?
Chapter completed!