As the Chinese New Year is approaching, the daily order volume of the market that has been occupied by Today Youxuan is gradually increasing, because there are no competitors at the moment, Today Youxuan is only providing high subsidies to new users alone, while the others are subsidies for small profits to ensure sufficient funds in the future battlefield.

Of course, any takeaway company can attack, just like Meituan. As long as it is willing, it can go directly to Toutiao’s headquarters to go to Shanghai to engage in a price war. As long as it is willing to spend money, it can still gain a certain market.

Relatively speaking, Meituan is the easiest to succeed, not because it has money, but because it can quickly help the takeaway field from experience and data in the group buying field.

It seems that takeaway is actually the same as the group buying in the past, and it seems to be a road that never ends.

Groupon, which once triggered a domestic group buying crisis, successfully logged into the Nasdaq in November last year, with a market value of up to US$18 billion, much higher than its valuation before its listing.

Although Groupon's road to listing was not smooth, it was successful in the end, which also restored capital's confidence in the group buying field.

But when capital looked back at China, it found that many group buying giants they had once been optimistic about had basically gone bankrupt, and the remaining few were facing the giant Meituan.

Now, Today Youxuan has triggered the takeaway industry, attracted the attention of countless venture capital, and the excess capital has once again discovered a new world.

Although Zhou Yujie knew that there would not be a few of these venture capital firms that would support the end of the money-burning war, they were enough to consume a lot of the funds they had today’s preferred funds.

When the market was being paid attention to in the takeaway field, a long-awaited person came to Zhou Yujie's office.

"Come on, Zhang Bo, sit down." Zhou Yujie said with a smile.

"Thank you, Mr. Zhou," said Zhang Bo.

Zhou Yujie asked with a smile: "The procedures for resigning from Baidu are completed?"

"Yes." Zhang Bo nodded and said.

Zhou Yujie asked: "Do you have any ideas about Uber's business model during this period?"

Zhang Bo said: "We can't copy Uber's business model because it is China and the law is completely different from that of the United States."

"Let me tell me?" Zhou Yujie said with a smile.

Zhang Bo sorted out his thoughts and said: "Uber's business model is a very perfect Internet thinking. It uses the mobile Internet in mobile phones to connect users, and then absorbs the surplus transportation capabilities that are wasted every day. It is a full use of the Internet to save resources.

However, this model is effective in the United States because US transportation laws allow private cars to participate in commercial operations, but in our country, this is currently not allowed by law.

I have investigated several online ride-hailing platforms on the market, some of which directly follow Uber's business model, but because of this, I am often punished by the traffic management department.

The same is true for this reason. Even if the United States already has a mature business model and a giant with a market value of billions, there are few capitals in China who dare to invest, just because they are afraid that a policy will cause startups to go bankrupt."

"The analysis is very good." Zhou Yujie asked with a smile: "Then where do you think we should start?"

"The formal taxi industry." Zhang Bo said: "In the current urban transportation industry, only taxis are legal. Although there are not many people and there are local capital behind it, as long as they can convince taxi drivers and give them visible benefits, they will definitely join us."

Zhou Yujie asked: "Then how do you attract users?"

Zhang Bo said: "This depends on the combat capability of the ground promotion team. Currently, the number one ride-hailing company in Yanjing is called Baimi. They advertise at the Capital Airport to send flyers to attract users.

In the Capital Airport, there is a very high demand for taxis and a large flow of people. If it were me, I would do this."

Zhou Yujie nodded and said, "Airport is a good choice. Others know, you know, and I know, so how can we win in so many competitions? This is the most important thing.

In fact, everyone understands this principle when spending money and robbing the market, but how to spend this money, how to get users and drivers at the lowest cost, can you win the end only by doing this.

You also know that the group buying war was actually caused by blind subsidies, which caused losses to almost all companies. Only Meituan, which is good at offline promotion, is now the best. I hope Didi can also become a company like Meituan, which is good at offline, instead of just knowing subsidies."

In the later stage of online car-hailing, subsidies are indeed the key factor in determining life and death, but that is already the moment when the two armies decide life and death. Before that, control of operating costs is very important.

The better the cost control, the more users, more drivers, more fame, and less equity will be diluted within the limited funds.

Moreover, if you operate well in the early stage, you will have certain advantages even when you are working hard to burn money. At least you don’t have to spend more money to attract more users to download their own software.

Zhang Bo looked at Zhou Yujie and asked, "Mr. Zhou, I have a question. Today's preferred ground pushing ability is also very strong. Although it has some advantages in other aspects, it is the first in the takeaway market and has gathered a large number of users. So why not directly place online car-hailing on today's preferred APP?

It is very difficult to start a new company and try to convince taxi drivers to join, but with Toutiao's strength, it is probably easy? And in this way, the taxi-hailing business can instantly gain millions of users."

Why did Zhou Yujie do this ride-hailing business by himself? Zhang Bo actually had this question. At first, he thought it was the same as Alibaba used to do Taobao, but later he felt it was wrong, because it involved offline, and the best method was to directly reconstruct the integration. Meituan was able to directly compete with Today's Selection in Yanjing because it was based on the resources and users accumulated in the group buying field.

"What I can tell you is that the platform's ride-hailing business involves many places that are not specified by the law. Toutiao will not enter this industry on a large scale until these problems are resolved." Zhou Yujie said after thinking about it.

"There are still legal issues?" Zhang Bo didn't understand. He cooperated with taxi companies to improve their efficiency. What's wrong with this?

Zhou Yujie smiled and said: "The taxi industry is an industry directly managed by the government. When any changes occur, even if they are good to most people, they will also affect the interests of a small number of people. In this world, no change will be good to everyone.

Toutiao has strong competitors in several major career directions. You know this, but there are no legal risks in the field of competition. When competing, each depends on its ability, so I am not worried.

But if Toutiao enters the ride-hailing business, this business is too harshly linked to the government, and once it is exploited, it will have a very negative impact on us, which will be very detrimental.
Chapter completed!