Zhou Yujie paused for a while and said, "You should all know the happy farm we used to be?"

Lin Youde, Zhong Guangwei and others looked at each other, then nodded and said, "Of course I know, Quxin wants to do a business similar to Happy Farm?"

"Happy Farm" is a popular game that suddenly appeared on the Internet in 2008. The content is very simple. Each user has his own field, which can plant various crops, and then pick and decorate them. It involves experience values ​​and gold coins. As the level increases and the increase of gold coins, it can also be upgraded to obtain more land to cultivate more crops, and a virtuous cycle.

How popular was "Happy Farm" in 2008-09?

At its peak, the number of active users reached 16 million, three times that of World of Warcraft. This was the era before the mobile Internet, and the number of active netizens at that time was only about 200 million.

Because "stealing vegetables" became a popular online word at that time, the Ministry of Education came out to interfere and demanded that "stealing" be changed to "stealing".

Zhou Yujie smiled and said, "Yes, but it's still a little different. If we only repeat Happy Farm, with our size, we can indeed replicate the glory of the past, but it can only be short-term. What I hope to do is a long-term activity that allows people with interesting letters to use interesting letters, and people without interesting letters will be attracted to them."

"How should I set it up?" Zhang Yidong was very curious. He was a game-making man and had participated in the hot period of Happy Farm. NetEase also tried to copy it, but QQ started to do it first, and then it was left alone.

Zhou Yujie asked: "What do you think is the reason why Happy Farm can be so successful?"

Zhang Yidong thought for a while and said, "Simple, and it grasps the needs in people's hearts."

There are many reasons why this game is so popular.

First of all, in the 2008 environment, the main group of people who surf the Internet was in cities, and almost no one in the city had any experience in planting. Although the settings in the game had nothing to do with reality, this still satisfies the psychology of many people.

Second, because this is a social game, friends can help each other and steal each other's results. After entering other people's farms, they can "release insects", "steal", "plant grass", and help "collect", "worm kill", and "weed".

There are good and bad things that can satisfy different groups. Some people with thief hearts but not courage can do some small damage, and those who like to help others can also satisfy their own experience. No matter how they do it, there will be no consequences in real life.

Third, this game gives many people with great work pressure a "buffer" space, allowing them to relax themselves after work and increase interaction with friends.

Zhou Yujie nodded and said, "Yes, but success and failure are both storms. It is because of the simplicity that Teng Xun, Sina, NetEase, and Baidu can copy them directly. If we do this kind of project directly, Teng Xun can copy them too.

And it’s too simple to live long.”

"Happy Farm" became popular across the Internet in three months in 2008, which was beyond the expectation of the game research and development team at that time, and then quickly received a venture capital of US$3.5 million.

Unfortunately, Teng Xun also entered this industry, then launched his own QQ farm, and then...

But the farm also has a terrible data, because QQ launched QQ Farm. In that quarter that year, the entire monthly income of Tengxun increased by 3%, and the daily active users of QQ space increased by 16%.

It’s just a pity that although the farm game is very popular, it doesn’t last long. It’s the peak period of half a year and it will gradually decline afterwards. After a year, I basically have no interest.

The reason for the decline is also very simple. The first is that the game itself is too simple and has strong repetition. This kind of simple game is like [Jump], which will make a hit at the right time, but it will be boring over time.

The second is that because you can "steal vegetables", a large number of people stay up late or customize alarm clocks to collect their own crops. But stealing vegetables is just a small game after all, and it is not as exciting as the World Cup. After staying up late for a long time, people will suddenly find out, what's the point of making this thing?

When there were more people in these types of people, the foundation of the game based on social interaction quickly collapsed, and even Teng Xun could not save it.

Zhang Yidong asked: "Then what should we do?"

Zhou Yujie said: "The gameplay of our game can be similar to that of Happy Farm. It doesn't matter if there are some changes, but you must ensure that the game is simple so that users can easily participate.

But simple games are also easily eliminated because users will feel bored, which cannot be changed from the game, but we can start offline, and I plan to really give them the results of their planting."

"Give crops?" Lin Youde and others were shocked, but suddenly their eyes lit up.

Zhang Yidong thought for a while and said, "If you give [crop] to all users, this is a way to ensure that users are active for a long time, but the cost will increase a lot."

"The cost is definitely high, but as long as you can get user stickiness, it is worth it." Zhou Yujie smiled and said: "

As for the crops themselves, some changes are needed.

The main crop of Happy Farm is vegetables, but vegetables are not very attractive to many people because many people don’t cook at all, so they don’t need it. However, fruits are what everyone likes, and the demand in this aspect is the widest range.

So, I plan to promote fruits, plant fruit trees on the farm, and when it comes to harvest, I just fill in the address and I will receive free fruits.”

"Address?" Lin Youde was happy and said, "Mr. Zhou, this method is great. If we have the user's address, this is one of the most important information."

"This can only be considered an extra benefit." Zhou Yujie said with a smile.

Having the user's address is the most important data for O2O, shopping, economic classification, and big data analysis. The simplest thing is, different housing prices represent the user's economic strength.

When a group in later generations made takeaway, the price of the goods was closely related to the community where they were located. The same location, same food, same merchant, and high-end communities were much more expensive.

Of course, this most direct way to kill old customers is just a relatively low-level method of cashing out big data.

Zhang Yidong asked: "Is the gameplay the same as Happy Farm?"

Zhou Yujie shook his head and said, "It's different. Happy farm can directly steal user's results, but ours cannot do it, because our results can be converted into real-life products. If they can be stolen, it will cause users' disgust.

But users still need interaction, so I plan to launch two props: water droplets and energy balls, using these two props as nutrients to provide fruit trees or agricultural plants to grow, and these energy balls or water droplets can be stolen.

However, it is still a bit different. My setting is that at least half of the energy ball or water droplets of the user cannot be taken away. Some of the ones that can be taken away can also be used in a random mode to allow other users to experience a different feeling.
Chapter completed!