The arrival of a cold wave has brought the commercial streets on Shanghai Stock Exchange to bid farewell to the carnival of the Spring Festival.

On February 20th, ten days after Wang Xing's last appointment, Meituan also announced its latest financing, with a valuation of US$2 billion and a financing of US$300 million. In order to maintain the 5% quota, Toutiao also sent a check of US$7 million.

Ele.me also obtained joint investment from Alibaba, SoftBank, Jinshajiang and DST, with a total financing of US$50 million, with an unknown total valuation.

Hankou City's Flash Delivery Takeaway also received investment from Tengxun, but the specific amount has not been announced.

Baidu, Tengxun, and Alibaba also invested in the takeaway industry, which attracted the attention of countless capitals. Baidu invested in the Today Youxuan. Although the amount was the largest, it was also the most optimistic. After all, the Today Youxuan now covers 7 provinces and two cities. In addition, Toutiao behind it also has huge resources. The collaboration with Baidu seems to have the intention to swallow the entire takeaway industry.

Some entrepreneurs who seized the opportunity also began to plan whether this industry has its own opportunities.

However, the potential threats will not be ignored by both Youxuan and Meituan. The two companies have announced expansion plans in the next year, involving more than 200 cities, basically covering most areas in the country with economic conditions.

The expansion plan of a hundred cities is preferred for today's current expansion. If you want to expand at one time, you can only adopt a strategy of slow operation. If you expand too quickly, it will be unstable.

Zhu Wenbin's team began to select local partners in these cities and slowly expanded the market at a normal pace of development. If they meet other peers, they will immediately mobilize funds to suppress them.

As for Hankou City, double salary poaching people easily, leaving only a bunch of chickens for the local Meituan. After the team was established, Today Youxuan also obtained a large amount of merchant information and relationship networks. The rest was to recruit takeaway workers and arrange early strategic plans, and a money-burning war was about to break out.

Ele.me, far away in Hangzhou, has obtained enough funds and began to try to enter southern provinces to develop. This is the weak area of ​​Today’s Youxuan and Meituan. The key is to compete with giants first.

However, in Zhejiang Province, neither Xiyouxuan nor Ele.me will give up. Both sides are still scrambling the market. Ele.me wants to reduce the subsidy limit, but Xiyouxuan obviously disagrees. Although there has not further increased subsidies, the amount remains unchanged, and Ele.me can only keep up.

In Yanjing City, the subsidies between Youxuan and Meituan have been further upgraded today. Many people in Yanjing have started to eat a penny of takeout, and the merchants are even more busy.

At the same time, today's Youxuan is also fully recruiting people with offline management experience. One is to poach people directly from Meituan, and the other is to select high-quality talents from group buying websites that have gone bankrupt.

With these people as the core, teams from various regions are formed to form a pyramid-like management model. After all, the scale of today's selection is too large. Even if the outsourcing model is adopted in the future, a large number of management talents will be needed.

In the early expansion of takeaway websites, money-burning will not be too ruthless. Only when the food delivery market covers a large enough area, everyone's business scope will begin to repeat on a large scale. After the coverage of a sufficient number of users, the payment giant behind it will enter the market. At that time, it will be a bloody money-burning war.

Just as everyone was looking at the takeaway market, Zhang Bo, who was far away in Yanjing, began to face his first problem.

How to expand DiDi’s popularity?

Although the normal way is to distribute flyers, at this time, Yanjing City already had several similar online ride-hailing platforms, such as a software company called "Baimi". Behind it is a local real estate company with a market value of billions. It has forced the way of funds and has created a market.

A real estate company worth billions is much worse than Toutiao behind DiDi, but the recent turmoil in the takeaway market has also made Zhang Bo understand why Toutiao does not directly make DiDi.

With Toutiao's current popularity and its attitude of confronting Tengxun, once it enters the online car-hailing field, it will definitely attract capital attention. The operating cost of online car-hailing is much lower than that of takeaway, so the advantage of the first-mover player cannot be exerted at all.

After paying attention to the development of online car-hailing in Yanjing, Zhang Bo also understood Zhou Yujie's meaning. Policy is an important factor that restricts the development of online car-hailing. Currently, the 100-meter and shaking cars in the Yanjing market are also restricted by the transportation department while cooperating with taxi companies. If Toutiao enters this field, it will be friction with the power departments. This is a very difficult problem for Toutiao, which is expanding in a comprehensive manner.

Just as Zhang Bo was thinking, Wang Gang walked in and said, "Mr. Zhang, our colleagues at the airport have had another conflict with the 100-meter-meter people."

"Is anyone injured?" Zhang Bo secretly cried in his heart and asked hurriedly.

Wang Gang said: "Some small conflicts are near the airport. People a hundred meters tall can only show off their power and will not be like this."

"That's good, you should keep an eye on it." Zhang Bo nodded and said. Wang Gang is the head of the ground promotion team arranged by Toutiao Company from Today's Selection, and is specifically responsible for the promotion of offline teams.

When the initial situation where the headline traffic is not available, offline promotion teams are the only way to expand their popularity.

Originally, according to Wang Gang's past experience, it was the best strategy to go near the subway, but after a few days of promotion, Zhang Hao found that the efficiency was extremely low. After analysis, he found that there was something wrong with their thinking.

Group purchases or takeaways can be promoted at subway stations, but online car-hailing is not possible. People who do subways are usually in a hurry or for convenience. When there is no strong subsidy for online car-hailing, it would be strange if people who do subways pay attention to you.

After another field investigation, Zhang Bo and Wang Gang decided unanimously that the airport was the key direction for breakthroughs, because people who came off the plane had a very high demand for taxi. At the same time, they could take the plane and how much money they could cost. These people didn't care at all. They were the best and most likely to be attracted to the first batch of users.

However, when they ran to the airport happily, they found that there was already a master here. Those who could start a business and survive were not fools. Zhang Bo could think that Baimi and Shakechai could think that their team had started to promote at the airport very early, and the two families tacitly separated the territory, one side.

The arrival of the DiDi team immediately broke the balance. DiDi people kept guarding the airport exit, scrambling to users with people a hundred meters.

Although the people of the 100-meter meter are definitely unhappy, under the strict management of the airport, the two sides handed out flyers, and even if they were not friendly, there would be no conflict.

But Zhang Bo found that the efficiency was too low. The promotion time of Baimi was early and the strength was even greater. Didi was no match at all, so he decided to use some secret tricks, such as covering the page on Baimi and Shake on the flyer posted on the wall. In this way, his exposure became stronger and his competitors were weaker, killing two birds with one stone.

But in this way, conflicts are inevitable. Fortunately, Yanjing City is strictly controlled, and there are usually some linguistic conflicts, occasionally pushing and pulling, and rarely being excessive.
Chapter completed!