After the two parties decided to acquire Nuomi.com's share exchange, a professional team was responsible for subsequent legal and financial issues, and Lin Youde and Zhu Wenbin returned to Shangshanghai.

After learning that everything had been settled, Zhou Yujie asked: "You think Nuomi.com has already acquired it, what should we do?"

"Mr. Zhou, I think it is not the time for us to fully invest in the group buying field." Zhu Wenbin had already prepared his ideas on the way back and said: "In the current group buying market, Meituan's market share is already very high, and users have developed a habit. It is not cost-effective to compete with Wang Xing in this field. Instead of spending money to subsidize group buying, it is better to put this money on takeaway."

Lin Youde also nodded and said, "I also agree with Mr. Zhu's opinion. We can use the resources of Nuomi.com to quickly expand the city covered by Nuomi.com. At the same time, the Nuomi.com link can also be added to the platform of Today's Preferred.com. We can slowly merge the two APPs and integrate offline channels to maximize benefits.

I estimate that this process will take 6 months. After the offline resources are integrated, and today's selection scale is larger, we can consider entering the group buying field."

"You don't have to worry. At least, I won't invest money in the catering group buying field this year. Takeaway is our main battlefield." Zhou Yujie laughed.

The takeaway field is a moat in the group buying field, but if there is only the takeaway industry, it will take enough time to transfer traffic to the group buying field, and this is still the case without competitors.

At this moment, Meituan has become an absolute dominant position in the group buying field. Meituan’s APP has been deeply rooted in the hearts of the people and is a huge traffic itself. Although Toutiao can drive traffic, it must be accompanied by subsidies. Otherwise, who would be willing to download your APP when you see an advertisement without discounts?

At present, Today Youxuan is preparing to fully deploy the takeaway field. The purpose of purchasing Nuomi is to prepare for the future and create a complete set of ecological chains. Group buying is one of them. However, it is not the time to burn money in the group buying field. This has no meaning. If you collide with your competitors with your weaknesses, you will only lose money to the end.

Zhu Wenbin nodded and said, "Then I will arrange for Li Dong to be the head of Nuomi.com, who will be responsible for the development of group buying business, and at the same time, slowly integrate Nuomi.com into today's preferred."

After Nuomi.com was separated from Renren.com, the senior executives of Nuomi.com were voluntary. Those who were willing to join the headlines naturally welcomed them. Those who were unwilling could leave after three months of handover. However, with the current fame of Toutiao, a fool would choose to leave. Only the former CEO chose to return to Renren.com because he was Chen Yizhou's confidant and could not stay even if he wanted to.

Li Dong is one of the senior executives who came with Zhu Wenbin. He spent several months on subsidies in Yanjing with Meituan, and he was responsible for it. Nuomi.com's headquarters is also in Yanjing and does not intend to move back to Shanghai. After all, in the north, Today Youxuan also needs a regional headquarters and also needs to lay a nail in Yanjing.

"Yes." Zhou Yujie nodded, and then said: "In the field of catering group buying, we are not suitable for us to fight head-on with Meituan, but I think there is still a chance in another field, that is, the field of movie ticket purchase."

"Movie ticket?" Lin Youde and Zhu Wenbin thought one after another.

Zhou Yujie smiled and said, "Meituan has just launched this business. In fact, the logic is very simple. We cooperate with cinemas to electronicize their movie tickets online, and then use Meituan's platform to sell them to consumers.

With Meituan's traffic and publicity in place, it will bring more crowds to the cinema. Cinema can save at least one or two ticket sales labor money, which can be said to be mutual benefit.

Meituan has just started this business, and there are not many opportunities. As long as we open up offline cinema channels, we can seize a market with the traffic of Toutiao. Even if we cannot monopolize, we cannot allow Meituan to continue monopolizing in other fields."

Maoyan Movie, which is more famous and almost monopolized in later generations, was its predecessor as a project incubated by Meituan in 12 years. This kind of business logic actually appeared very early, and even appeared before Meituan was founded, when group buying websites were in chaos.

Compared with normal catering group buying, movie group buying is a business without competitive barriers. Multi-party group buying websites are desperately subsidized to attract users, but the one who laughs to the end is actually the various cinemas.

After Meituan won the group buying market, it also launched its own Meituan film business. When other group buying websites were destroyed, all cinemas could only choose to cooperate with it, and there was not even a subsidy. However, cinemas had no choice because if you don’t join, other cinemas would absorb traffic after joining.

Lin Youde nodded and said, "This is a good idea. Our Toutiao actually has countless users' preferences for celebrities or movies. Based on these data and then promote it, we can easily let users download Nuomi.com. Even if there is a subsidy war with Meituan in the future, we have our own unique advantages."

Although there are no movies or TV series within Toutiao, there are still many reviews of various movies, and the news of celebrities in the entertainment industry is even more popular. Among the complex data in the background, there are a large number of users who are interested in which type of movies or which stars. As long as you make good use of them, you will recommend them in a targeted manner and provide appropriate subsidies, you can easily guide users to download Nuomi.com, or today's preferred that has been merged in the future.

Zhou Yujie continued: "The market of the movie ticket payment industry is actually not big, the profit is just average, but it is also part of payment, so we have to do it, and you also know that we have acquired 56 and are preparing to make a movie, and entering the entertainment industry is also imperative.

The entertainment industry is generally subject to theaters. As long as we do a good job in movie ticket payment, we will have a stronger voice in the future.”

Judging from the current trend, Toutiao's main energy in recent years will still focus on controlling traffic entrances and payment entrances. The entertainment industry will participate, but it cannot invest too much, and it is unlikely that it will compete with the mature Tengxun in this field.
Chapter completed!