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289 The Game Master Yao Xiaoguang

"Interview?" Zhong Guangwei was stunned. With Zhou Yujie's current identity and personally participated in the interview, the other party must be a big name, and the business involved must be the top priority of the company.

Zhou Yujie smiled and said, "The person who came from Teng Xun is the big name in the game business."

Zhong Guangwei suddenly realized that, as the only most profitable business in the headquarter outside the financing channels, the game has become the most important department within Toutiao.

[Zhilong Mystery City] Currently, it can provide the head office with a net profit of more than 20 million US dollars in one month. Tuyou Games, with the fishing experts, plus the traffic of Toutiao and Quxin, has reached 50 million, which has suppressed the mobile game terminal of QQ Games and has reached the top of the top casual games.

In the past two months, Zhong Guangwei also knew that the game department was desperately recruiting people. The number of game development and operation personnel has reached 300, and several game businesses are under development.

Now, a person from Tengxun Games actually asked Zhou Yujie to interview in person, and Zhong Guangwei was even more curious about the other party's identity.

...

At 2:00 p.m., Zhou Yujie took a break and welcomed his guests.

"Mr. Zhou, this is Mr. Yao Xiaoguang and Mr. Yao from Teng Xun Linlang Tianshang Studio. This is our Mr. Zhou." Zhang Yidong introduced to each other.

"Mr. Zhou, I've been looking back for a long time. I'm very happy to see you." Yao Xiaoguang said with a smile.

Zhou Yujie also shook hands and smiled, "Mr. Yao, I grew up playing your game."

In later generations, Teng Xun's game business has always accounted for 30 to 50% of its total profits. The development of other businesses is actually mostly based on the funds obtained in the game field.

Tengxun’s games are produced every year, and thousands of game developers are developing new games every day, including a large number of studios.

Tianmei Studio, which is more famous in later generations, is one of them. However, Tianmei was merged by Linlang Tianshang, Wolong Studio and Tianmei Yiyou in 2014. After the merger, this game studio with the strongest strength under Tengxun was the responsibility of Yao Xiaoguang in front of him.

Yao Xiaoguang's resume has developed countless classic games for Tengxun, such as "QQ Speed", "Honor of Kings", "Cross Fire", "Daily Cool Run", "Elimination of Love Every Day", "Dragon in the Sky", "Reverse War", "QQ Three Kingdoms", etc.

Of course, Zhou Yujie wanted to dig up such a famous game star in later generations, but at this moment, Yao Xiaoguang's status in Teng Xun is not as good as that in later generations, it is not easy to dig up. The headhunter took a lot of effort to convince him.

"What games did Mr. Zhou play before?" Yao Xiaoguang asked with a smile.

Zhou Yujie said: "I have played QQ Hall and QQ Fantasy."

Yao Xiaoguang said with a smile: "These two are Teng Xun's earliest games."

"Sit down." Zhou Yujie greeted.

After the three of them sat down, Zhou Yujie asked with a smile: "What do you think of the current commercial competition between Toutiao and Teng Xun?"

"Toutiao is indeed very powerful under the management of President Zhou. Now Teng Xun has some unconfident ideas within it, which has never happened in the past decade." Yao Xiaoguang replied with some emotion.

Yao Xiaoguang is one of the top leaders of Tengxun’s game department today and has a great status. However, the game belongs to Tengxun’s monetization channel, and the struggle between Tengxun and Tengxun is a battle for traffic entrances, so he did not participate much.

However, traffic and games are complementary and indispensable. Some occasionally popular games may have their own traffic, but after all, it is an example. Teng Xun's huge game department also likes popular games, but it won't expect them all.

Using huge traffic to guide countless games, win by volume, and then develop the popular ones is the key to the success of Tengxun Games.

Over the past year, Tengxun's strategic development has been attacked by Toutiao, and a large amount of funds and resources have been forced to be transferred to the front line of the traffic entrance.

Zhou Yujie nodded and said, "In terms of traffic, Toutiao is no shortage. With the gradual expansion of the smartphone market, the traffic scale in the future will become larger and larger. Therefore, how to monetize traffic is one of the important strategic directions of Toutiao. With the lessons of Toutiao's development, games are one of the company's main businesses in the future development.

Please come to Toutiao. I don’t want Mr. Yao to work for Toutiao, but to build a mutually beneficial cooperative relationship. I think we Mr. Zhang should have already introduced this. I wonder if Mr. Yao has any questions?"

Before Yao Xiaoguang came, he had actually had two contacts with Zhang Yidong. The future studio cooperation and profit sharing plan had been clearly discussed. He had basically agreed to the meeting with Zhou Yujie at Toutiao headquarters. This time it was not so much an interview, but rather a discussion of future cooperation.

Yao Xiaoguang asked: "I already know the studio's share model. But if you operate this way, there will be two types of games within Toutiao. One is 100% owned by Toutiao, and the other is 80%, and the remaining 20% ​​belongs to the studio. So how to ensure the latter game's resources in traffic promotion?"

A 20% net profit sharing is a great temptation for any game developer. You should know that whether it is NetEase, Tengxun, or Shanda, game developers are all paid. At most, they can get more bonuses when the game is popular and makes money.

For example, Teng Xun's game department often gives the hot game department a year-end bonus of 30-50 months at the end of the year. This bonus that can be envied by netizens across the country is actually a drop in the bucket compared to the profits of the game.

Even though Yao Xiaoguang has developed several popular games for Teng Xun, the bonuses he has received over the years are only about tens of millions of RMB, which seems to be a lot, but in fact it cannot compare to the profits of the games he developed for a month.

He was very satisfied before. After all, he did not take risks. If he wanted to make a lot of money, he had to go out and start a business by himself. However, the risk of developing a game was too great, and many people dared not take this risk.

Toutiao is not the first to propose sharing game development profits with game developers, but these are small companies, and there is no traffic in themselves. Moreover, under this cooperation model, there is no sufficient guarantee, so Yao Xiaoguang naturally doesn't like this.

As a job seeker, he also knows that he wants to have a lot of income, no risks, and the possibility of making a big profit, etc., etc., so the requirements are too high, but this is a dream after all, and everyone is the same.

When the headlines started to contact him by phone, he didn't care. He was moved after the headhunter came to the door in person and informed him of this kind of cooperation.

Toutiao now has the potential of an Internet giant. Although it has several good games, it is still far behind its huge traffic scale. Toutiao's willingness to adopt this cooperation model is indeed a blessing for all game developers.

Of course, not everyone has such treatment. Only some elite figures who have made achievements in the gaming field are qualified to cooperate to set up their own studios under Toutiao.

The profit is owned by the studio, and Toutiao will have certain guaranteed benefits. The only problem is that games need to be driven by traffic. If Toutiao tends to its own games, it will be a daydream.

Zhou Yujie smiled and said, "Mr. Yao's idea is actually normal, and I would be worried if it were.

However, since I want to promote this model, I will not waste my martial arts. If I tilt traffic to my game, wouldn’t I force all of you to leave?

We cannot decide things like traffic in the form of a contract, but we will have a committee responsible for game recommendations within us. All studio supervisors are one of the members. You can get together every month or a period of time to decide on future traffic investment, and the core of the basis is the game data.

We use rules to make rules. Even if the game I ask for development, if the data is not working, then it will continue. Although Mr. Zhang is the head of the Toutiao game department, he is also in charge of a game studio. In terms of traffic, everyone is the same."

AppToubao, Toutiao and even the future Quxin are the best traffic engines to promote games. As long as the Toutiao game department develops, it will definitely develop with these platforms. These platforms do not control which games are promoted, and the game department is responsible for it. The game department also clearly stipulates that the fairness of resource allocation is ensured.

All of this is to ensure that it can attract a large number of game talents. As long as there are more people coming and they are highly motivated, even if there is only 80% of the profit share, it is much better for Toutiao than to slowly recruit a game team.

...

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