As an internal test, Toutiao only pushed within the Shanghai Stock Exchange. The users who were attracted to this type of news were all very interested in this type of news. Some were still asking for a card number in the comment area, and some were pushed based on their geographical location. Generally, people who live in high-end communities or work in commercial centers have better economic conditions. These people are also the targets that Shuidichou needs to strive for.

The patients in Shuidichou are also selected from the Shanghai Shanghai hospitals, and most of them are from families who come to Shanghai Shanghai for treatment.

After Toutiao's one-week drainage of most Shanghai users, Shuidichou's registered users reached 200,000, and raised a total of 15 million yuan. The first fund did not withdraw operating fees. These funds were divided into 68 pieces according to the needs of the fundraising applicant and transferred to the applicant's account.

The success of raising funds is mainly due to Toutiao's targeted push. This result is enough to prove that using big data to lock people who are willing to help him and have the ability can provide very powerful help to poor patients.

After the Shuidichou model was practiced, it immediately began to expand to the whole country as the center. Because of the current preferred existence, two to three outstanding local personnel were directly mobilized from major cities and recalled the Shangshangichou headquarters for training. Then it could quickly return to their own city and form a junior team of Shuidichou.

Although there is the traffic attracting Toutiao, it is impossible to replicate the fundraising model of Shanghai nationwide within one or two months. Even a small number of cities cannot do it, and careers need to be done step by step.

The first task of most team members after returning to the local area is to find children with leukemia in local Grade A hospitals, organize them into information and report them to the Shanghai headquarters.

For Toutiao, Shuidichou is enough to not lose money. As for traffic investment, there is actually not much, because it is essentially to show users the content they like to watch, rather than direct advertisements. This is also a powerful place for big data recommendations. Many times, a news article that is interesting to users, but the news contains some commercial brands, and this is also an advertising revenue. Promoting Shuidichou is just a lack of this revenue.

The successful launch of Shuidichou has made Zhou Yujie feel much more at ease. This project is much more meaningful to Toutiao and him than to make money directly. What we need to do next is to wait until Shuidichou’s offline team is almost the same, and then he will do his best to attract traffic to make this project popular all over the country.

As time goes by mid-May, Today Youxuan, Meituan began to engage in price wars on a larger scale. Baidu and Alibaba are already jealous, because with Today Youxuan's strong traffic diversion capabilities, Baifulipai's users have reached 5 million, which is a very inspiring milestone for Baidu, who has always wanted to enter the payment field.

Although most of these users come for subsidies, as long as they continue to invest, not only will the number of users change, but they will also gain some loyal users, because among the current 5 million users, there are nearly 500,000 users who use prepayment, and these users will store the money in advance in Baifulipa for convenience.

Under this situation, Alibaba became even more anxious and its subsidy amount was further increased. However, facing tens of millions of potential users, Alibaba could not fully cover it every day, and could only watch Baidu slowly expand its payment market.

Teng Xun on the side was also very eager to expand the offline payment market of Baidu and Alibaba, but it is an indisputable fact that Flash Express has limited offline capabilities. Even if you have money, it will take time to form an offline team.

Unable to interfere with the overheated payment market, Tengxun puts his energy back on WeChat and the fruit farm. Over this period, WeChat has brought back a large amount of user time with more fruit subsidies, but he has paid more. In order to make users who have been attracted by Quxin Fruit Forest give up Quxin, WeChat's fruit delivery is 2-3 times that of the latter.

However, the effect is not obvious, because there are too many varieties of fruits, so what if there are many fruits on WeChat? If you choose oranges and bananas, then you can choose peaches on Quxin? Which user will give up one of them?

In terms of quality control of fruits, it is difficult for Tengxun to control the quality. The purchase volume in a short period of time is too large, which leads to a balance between quantity and quality in many cases. The express delivery method also leads to the inability to control the quality during transportation. Many broken ones and rotten ones are difficult to control when the transportation is broken.

This was actually true when Quxin just launched Fruit Forest, but this is the advantage of the first mover. In addition to occupying the market earlier, another advantage is that when users have no comparison, they will not care even if they receive fruit of average quality. If they encounter a bad one, they can be replaced as long as they report it.

As Today's Selected Start taking over the delivery task, in addition to saving money, employees and takeaway workers responsible for allocating fruits in the city will confirm the quality of the fruits and replace them immediately if there is any problem. Therefore, the fruits delivered to users are not only fast, but also fresher, and there will be almost no bad quality problems.

This is the advantage of Quxin. On the other hand, due to quality issues, there were a large number of applications for replacement, and the workload suddenly increased. Many users may not be satisfied, which further increased the cost.

Of course, the coverage of today's preferred areas is not all places, and in some small cities and even rural areas, Quxin still adopts the express delivery model. However, the delivery location is not a provincial capital, but a nearby city. In this way, due to the close distance, the possibility of problems on the road is greatly reduced.

Once again, Quxin and WeChat have formed a certain balance, but the maintenance cost of WeChat is several times that of Quxin.

Deep Sea Tengxun Company Headquarters:

Zhang Xiaolong came to Ma Huateng's office with the latest data, and Liu Chiping had long been here.

"Mr. Ma, Mr. Liu." Zhang Xiaolong sat down and said, "WeChat has been launching fruit farms for a month, and the latest data has come out. The fruit farm has added 15 million new users to WeChat, which has increased 7 percentage points in daily active users."

Ma Huateng asked, "How much has he invested?"

Zhang Xiaolong said: "600 million yuan."

600 million? Ma Huateng and Liu Chiping felt nervous. If they were just one-time investment, then it would be fine. But as long as the competitors did not withdraw, Teng Xun had to keep up. Even if their funds were strong, their opponents could still raise funds. If they were consumed unlimitedly, all Teng Xun's resources would be involved.

Zhang Xiaolong continued: "This is only the first month. In the future, the cost will be controlled at around 200 million to 300 million."

Liu Chiping asked: "How is the user data compared to Quxin in the past?"

"It's a little worse." Zhang Xiaolong said: "When we entered the market, most users were already using Quxin's Fruit Forest. We will launch similar projects, which will take longer to promote them. However, we will have more subsidies. I estimate that in two to three months, the daily active users of the fruit farm will definitely exceed the Fruit Forest. However, we are unlikely to grab the users and traffic that Quxin has absorbed."

Liu Chiping nodded and asked again: "In terms of fruit quality? Is there any solution? If this continues like this for a long time, even if we spend more money, but the quality is not good, the effect may be discounted."

Zhang Xiaolong said helplessly: "I have discussed this issue with SF Express's senior management, and they have agreed to make rectifications, but I estimate that there is no way to change this situation in a short period of time unless we also adopt the local takeaway cooperation method, but the only one who can do this at present is Meituan."

Liu Chiping thought for a while and said, "Mr. Ma, do you think we can cooperate with Meituan?"

Ma Huateng frowned and said, "I don't know either, so I'll go to Yanjing in person to chat with Wang Xing, maybe I can cooperate."

Recently, all BAT companies have entered the food delivery field. The relationship between Teng Xun and Meituan is considered an enemy, but they have a common competitor, Toutiao, and the relationship is relatively chaotic.
Chapter completed!