The next day, Zhou Yujie received a reply from Zhang Lei of Hillhouse Capital. He would come to Shanghai in a week to meet Zhou Yujie.

Zhou Yujie was not in a hurry, because there was another important thing, that is, "Charlotte's Troubles", which had been filmed for several months, was about to be released.

Because the plot has been decided long ago, and there are no special effects or big-name stars, the shooting cost is not high. In addition, Toutiao has prepared a lot of funds for this movie, after choosing the shooting scene, the movie was already completed in June with a quick success.

The subsequent process is the regular preparation stage before the release, and generally the entire crew will take various stars to visit some big cities.

If there are celebrities with traffic, they will naturally attract many media to come and interview, and they will be exposed in the future whether they are on TV shows or on the Internet.

If there is nothing, you have to pay a lot of money to buy and expose it. This is naturally the case for the crew of "Charlotte's Troubles". There is only one Na Ying in the entire team, but she only came to make a guest appearance. In the original history, this big sister in the entertainment industry did not participate in Charlotte's shooting. This time she was able to come because she was attracted by the shooting party. However, she did not participate in the subsequent promotion.

After Lin Youde found out, he waved his pen and cut off the offline promotion and went online. After extracting some funny clips from the movie, he directly posted them on today's headlines and connotation jokes.

The former has a huge user base, while the latter is a gathering place for funny video users. With the traffic tilted, tens of millions of people saw the promotion of this movie in half a month.

At the same time, Nuomi.com has also launched targeted movie ticket discounts. Using Nuomi.com to purchase movie tickets for "Charlotte's Troubles" can directly offer 5-10 yuan, but it is limited to those cinemas that have already been online at Nuomi.com.

It is actually not difficult to introduce cinemas to Nuomi.com, because there is no cost to cinemas, and you can also obtain subsidies and more exposure channels. Even if there is no exposure, even if there is no effect, the cinemas will not suffer any losses.

In the past few months, Nuomi.com has reached cooperation plans with more than 400 cities, a total of 3,700 cinemas.

This time, Toutiao is fully committed to attracting its own movie "Charlotte's Troubles", so naturally it will not be treated as an advertisement only. There is a download link of Nuomi.com at the bottom of the video. After clicking, you will download Nuomi.com APP. If users are interested and willing to buy, there are two payment options for Nuomi.com. One is UnionPay, and the other is Huifutong, which is also subsidized, both of which are 5-10 yuan.

If the user is lucky and wins 10 yuan, he can see the movie for half the price.

Before you know it, a perfect closed loop was formed. You can recommend your own movies, or you can recommend other software or offline lifestyles at the same time.

After half a month of traffic bombing, relying solely on Charlotte's troubles, Nuomi.com's download volume increased by more than one million. After downloading Nuomi.com, these people naturally bought movie tickets. Most of them used Huifutong when paying. Judging from Huifutong's backend data, almost 200,000 are new users. After all, real subsidies are the most effective. Even if you use UnionPay, you need to bind a bank card. It is better to bind Huifutong directly and get discounts.

For some people who insist on using UnionPay, after entering the UnionPay account, Huifutong has formed a "false binding". This binding only locks the information. When binding again in the future, there is no need to enter the card number cumbersomely and confirm it directly.

By July 1, with the large amount of traffic from Toutiao, "Charlotte's Troubles" has become quite famous, and the total pre-sale box office in various places has exceeded 100 million. Judging from the historical results 12 years ago, this data is incredible. Even a team of big-name stars is difficult to have such appeal.

Of course, strictly speaking, this kind of pre-sale with subsidies is a bit different, but this is also the first time that Internet capital has entered the film field, and its first appearance has alarmed almost all people in the entertainment industry.

Just promoting a movie without any stars will have such a great pre-sale effect and popularity promotion. What if it is a blockbuster with big-name stars gathering? How good will it be? Will the price be higher than spending a lot of money to advertise everywhere online?

This is a question worthy of everyone's attention, but everyone is still silent at the moment. No matter what now, it will ultimately depend on the box office. If the box office is popular, then there may be one more distribution channel for all film production companies, and the distribution of movies has always been a problem for all film companies.

And this will be a very big change in the entertainment industry

...

Xiao Li and Xiao Wang are a pair of college students from Jiaotong University. They have been running for two years at school, but because they are not from Shanghai, they must go home on the summer vacation.

After the final exam, the two stayed at school for a few more days, but tomorrow was the last day when the school was closed, and they had to separate.

On the last night, the two of them arrived at the 9th floor of a building behind Nanjing Road Pedestrian Street, where there was a not-so-large cinema.

"I want to eat popcorn." Xiao Wang shook Xiao Li's hand and said.

"Okay, I'll buy it and get two more bottles of Sprite." Xiao Li said generously.

"So generous?" Xiao Wang was a little surprised. This was not like her rooster boyfriend's style.

Xiao Li smiled and said, "This is not my generousness. Can you directly have group purchase subsidies on your mobile phone?"

"There is a subsidy for Meituan? I haven't seen it for a long time." Xiao Wang asked.

Xiao Li shook his head and said, "It's not Meituan, it's a group buying website called Nuomi.com. We also bought movie tickets here. As long as we buy movie tickets, we can buy popcorn packages in the cinema at a discount, and a bottle of Sprite is provided.

However, this activity can only be paid by Huifutong, and I have to tie a bank card once.”

"Oh, what I said." Xiao Wang suddenly realized.

This time I came to the cinema to watch this movie "Charlotte's Troubles" because there were many funny videos of this kind of clips on Toutiao some time ago, and there were discount subsidies. At the same time, I thought the content should be good, so I bought 2 pictures.

I just thought that when I came to the cinema, I actually had a popcorn discount.

A few minutes later, Xiao Li bought a popcorn set meal and said, "It's almost time, we should prepare to go in."
Chapter completed!